Features of chinese national geography magazine

Require articles to be told in the first person "I", bring readers to the scene, set editing norms, and do a good job in the title, subtitle, introduction and abstract of each article; It requires knowledge to be integrated into the topic, and puts forward the modes of "from scratch+knowledge", "events+knowledge" and "people+knowledge" and the style of "reporter+scholar+poet+philosopher".

Highlight the function of independent language of pictures and maps, pay equal attention to pictures and words, and the layout reaches 1 1. It is required to carefully select pictures and a large number of large-scale aerial photographs, write a description of each picture, fully express the picture information, and ensure sufficient text and space. The map is the geographical feature of the magazine. In addition to the commonly used plan and shadow map, a large number of three-dimensional topographic maps, satellite image maps, high-resolution satellite remote sensing maps and hand-drawn drawings are also used. In the eighth issue of 2000, a large single map was first presented in the album. Principle of regional integration: the topic with nature as the core must reveal its influence on human beings, and the lifeline of humanistic topic selection is to sort out its natural background of rise and fall;

Principle of differential succession: all changes in nature and the rise and fall of human beings are carried out within a specific time and space range, and both the geographical thinking of "proving the past with today" and "comparing the past with the present" need to show large-scale time and space changes;

Original starting principle: research-oriented topic selection system and expert production team to ensure the originality of magazine content; Internet censorship ensures the exclusivity of published content. First, it requires the integrity and consistency of the overall visual design style of the magazine to ensure the coordination and unity of the magazine's visual image.

The second is to emphasize the directness and effectiveness of information transmission. It is required that the layout design should have the breakthrough point of information to arouse the reader's interest in reading at the first time. Since the revision, we have gradually introduced the internationally effective grid design concept, followed the visual laws, and effectively planned and combed a large amount of information through rational design, thus making the editor's intention more fully expressed and the reader's reading process smoother.

Thirdly, layout design pursues concise, spiritual and meaningful design forms, emphasizes the dependence of design forms on content, pays attention to the balance between information transmission and reading interest, and expands imagination space and enriches reading experience through the extension of design reading. On June 5438+00, 2005, the beauty pageant China special: "The Most Beautiful Place in China" was 550 pages thick, and the cumulative release of the album exceeded 3 million copies. The State Administration of Foreign Languages translated the journal into English, French, German, Russian, Japanese, Korean, Italian, Spanish and Arabic, published in foreign languages press and sold worldwide.

In June, 2006, the album "China People's Landscape Avenue" was 4 10 page, and the release of simplified Chinese characters exceeded10 million copies. The copyright of the English version was obtained by overseas companies, and more than 200,000 copies were distributed around the world in the form of the first and second volumes. June 2007: 65438+ 10: 366 pages of the album "Saibei Western Regions Collection Edition"; June 2008: 65438+ 10: 386 pages of Northeast Album; June 5438 +2009 10, The Centennial Discovery of Chinese Geography, 400 pages. The special issue "The Most Beautiful Place in China" became a special gift of BOCOG in July 2008. Whether it can be recognized and accepted by the public is the key to the survival of the media, which must be based on attention.

Since 2006, the average circulation of chinese national geography has been stable at over 6,543,800 copies. According to the official explanation provided by Mr. Li Shuanke, editor-in-chief of the magazine, this is because they have been practicing the principle of "content is king", and it is the value of the content itself that determines the sales volume.

The so-called reconstruction of common sense means replacing the common sense position of existing concepts with new ones. Because common sense has such a unique position in the system structure of public knowledge, the attempt to rebuild it will inevitably encounter two situations at the same time: it will attract attention and be questioned at the same time. Reconstruction inevitably means subversion, and openly trying to subvert the existing common sense is enough to attract public attention.

For chinese national geography, subverting common sense to attract public attention is his usual trick. For example, among the "Ten Most Beautiful Mountains in China" it solemnly recommended, not only four of the five mountains were selected, but also the Namgyabawa Peak, which was not particularly famous before, topped the list. For another example, the special issue of Sichuan published in 2003 clearly stated that Qingcheng Mountain in Emei was not a typical Shushan Mountain, and the most direct result they brought was the sharp increase in sales in the current period. "Editorial department and management department are completely independent, or an old saying goes, content is king. We rarely market a content, but the value of the content itself determines our sales. " President Li Shuke said.

The success of the album "Scenery Avenue" confirms Li Shuanke's words. In the words of the editors, they have been working step by step all September for the planned circulation.

When talking about the planning of "Landscape Avenue", Li Shuanke said: "We hope to find a symbol that can represent China's vast territory and magnificent mountains and rivers. As a result, finding the 3 18 National Road is the best choice. This road is more than 5,000 kilometers long and extends along the 30-degree north latitude line." For this discovery, the magazine not only sent a special investigation team, but also invited many famous writers and scholars to visit separately.

"For a magazine, the most important thing is the editorial department, including the expert support behind it. If there is no unbreakable editorial department, there will be no foundation for market operation. " Li Shuanke said.

With the improvement of content, circulation and advertising price have increased.

Along the way, I can't help but mention the year-long selection report of "The Most Beautiful Place in China" on the occasion of the magazine's 55th anniversary. "Its influence far exceeds our expectations." Recalling that experience, Li Shuanke was still very emotional.

It is reported that the magazine first organized an expert association group and a media group. The expert association group is responsible for formulating detailed selection criteria, and the cooperation with the media is to select in each province and city. "For example, some media organizations in Guangdong cooperated with local experts and mobilized readers to participate in the selection, which achieved good results. The member club of China National Geographic magazine organized the first outdoor scientific investigation activity for the members of "Dragon Ridge Tour on Qinghai-Tibet Line". Since then, the number of people who take part in the outdoor scientific investigation of members has doubled every year.

On June+10, 5438, Geographical Knowledge was officially renamed chinese national geography, which showed China's broadness with greater courage. In June, the traditional Chinese version of chinese national geography was published in Taiwan Province Province and other regions outside the mainland, becoming the only original magazine in Chinese mainland, and the publisher bought the copyright to publish other versions.

10, China National Geographic magazine set up a new distribution team. On June+10, 5438, the Japanese version of chinese national geography was published in Japan with the title of Geography of China, which was the first media in China to fully land in developed countries.

In June of 5438+0, the first annual distribution meeting was held, and the distribution channels increased from more than 40 to more than 70, and the number of distribution markets quadrupled compared with 0 1.

In June, the chinese national geography Chinese website was officially opened, with the function of introducing the contents of various magazines. The geographical forum is open at the same time and has a simple message board function.

At the end of the year, the first advertiser appreciation meeting of chinese national geography was held in Beijing Capital Building. The release of the album "Three Gorges Collection" in June, the album "Sichuan" in September, and the 50-year scientific research on the Qinghai-Tibet Plateau in June are both the climax of CNG's "Understanding China" and the foundation for the launch of the special edition in June, 5438+00.

In August, chinese national geography magazine and Xinjiang Altun Mountain National Nature Reserve Management Committee jointly held a comprehensive scientific investigation activity of "Looking Back at Altun Mountain for 20 Years", which opened the report of the well-known mainstream media alliance in CNG United Nations and paid attention to the original ecological protection zone.

The magazine has 654.38+00000 regular members every month. June 5438+10, chinese national geography Youth Edition of Natural History was published. Her aim is: erudition makes dreams come true and knowledge changes life.

In February, the circulation of chinese national geography was certified by bpa International Media Company.

In July, the album "Big Shangri-La" was released, which opened the mileage of CNG traveling around China.

China National Geographic Magazine Sichuan-Tibet Line Staff Training. The 55th anniversary of the founding of China National Geographic Magazine.

China National Geographic Magazine Qinghai-Tibet Line Staff Training.

From February to September, the national mainstream media in 3 1 province launched the "China's most beautiful place" selection campaign.

In March, readers will meet at Nanjing Station. In April, readers will meet Xi 'an Station. In May, readers will meet with Guangzhou Railway Station. In June, readers will meet with Shanghai Railway Station. In July, readers will meet with Beijing Railway Station.

On June+10, 5438, the special commemorative publication "China's most beautiful place list-beauty pageant China" created a miracle in the media field, which has been translated into ten foreign languages and distributed all over the world.

On June+10, 5438, the 55th anniversary celebration of chinese national geography magazine was held in Kerry Center, attended by Mr. Lu Yongxiang, President of China Academy of Sciences, and more than 500 guests. The number of ordinary members has soared to 26,000 per month.

Staff training of China National Geographic Magazine in South Xinjiang.

In March, chinese national geography's mobile magazine Guangdong Mobile was launched.

On June+10, 5438, chinese national geography released the album "Landscape Avenue of China People", which created a landscape avenue belonging to China people. This album also created a media miracle that high-end magazines issued 6.5438+0 million copies in a single issue.

10 June10, the publication ceremony of chinese national geography was held in Beijing Hualian Printing Factory.

Start the "China National Geographic Magazine Campus Fund" project to support the public welfare activities of environmental protection organizations in colleges and universities.

1 1 month, "chinese national geography Lecture Hall" is open to the public free of charge. China National Geographic Magazine Northern Xinjiang Staff Training.

On June+10, 5438, chinese national geography mobile newspaper was launched as the only humanistic mobile newspaper in China Mobile.

In June+10, 5438, chinese national geography released the album "Living in the Northwest", which led Chinese people to re-understand the northwest with the geographical concept of arid and semi-arid areas.

On June+10, 5438, the photo exhibition of Northwest China was exhibited in Beijing Oriental Xintiandi and Shanghai Zheng Da Square. In March, China Heritage was published in cooperation with Zhonghua Book Company.

In May, chinese national geography mobile TV was launched on the mobile platform in China.

In June, employees of National Geographic magazine of China conducted hiking training in Inner Mongolia.

In June, the "Touch China" tour was launched to comprehensively inspect the eight limits of China.

Launch "Earthquake Album"

In July, the inaugural issue of Hong Kong and Macao in traditional Chinese was listed.

In July, Mr. Li Shuanke, president of chinese national geography magazine, participated in the Olympic torch relay as a torchbearer of the Beijing Olympic Games. China, a beauty contest, is a special gift for BOCOG.

In August, chinese national geography Network was completely revised, and the domain name was officially changed.

In September, the first issue of chinese national geography magazine was published in English.

On June+10, 5438, chinese national geography published a special issue of Northeast China.

65438+February, China National Geographic magazine held a grand celebration in Beijing.

65438+February, chinese national geography, Liaoshen Evening News and Life Daily launched activities to collect the best tourist routes. On June+10, 65438, the award ceremony of the Unknown Peak was held in Guizhou, which was strongly supported by Guizhou Daily. Wang Fuyu, Deputy Secretary of the CPC Guizhou Provincial Committee, attended the award ceremony.

In March, chinese national geography reached a cooperation with Zhiyuan Co-creation. chinese national geography magazine, which has been promoting "green work" for four months, and La Mo's "Mystery of Sea Blue" jointly hosted the "Cherish the Ocean" photo exhibition.

In April, the second "Flying Feather Moment" photo contest was held.

In June, our journal and Jeep*** completed the "20 10 Return to the Ice Age" and conducted a large-scale systematic investigation on the current situation of glaciers in China.

In July, the 60th anniversary celebration of chinese national geography was launched;

Collect the inaugural issue and find a family to read it.

Revisit the most influential point of view.

Collect the most changed places.

The First "Know the Guests on Campus" Challenge

On June+10/October, 5438, the magazine released the album Ocean China, which took time 1 year to produce, focusing on the ocean. This issue is also the 600th issue of the magazine.

On June 5438+February, the new client of chinese national geography IPAD was launched, and users can see chinese national geography, China Heritage, Natural History Magazine, Travel World, chinese national geography Mobile Newspaper (Geography Weekly) and other products. Tourism World has also increased the video expansion provided by chinese national geography Film and Television Company. The 60th anniversary celebration of 65438+ chinese national geography was held on109.

Chinese national geography magazine held a celebration ceremony for the 60th anniversary of the publication of chinese national geography at Beijing International Trade Hotel. Celebrate the 60th birthday with the leaders, academicians, experts, photographers and authors of the General Administration of Press and Publication, Chinese Academy of Sciences and major media in Beijing, as well as nearly 400 guests such as readers, advertisers and publishing houses who have supported this magazine all the year round. Ma Yanli and Hu Haiquan appeared at the ceremony. They are not only loyal fans of chinese national geography, but also active advocates who love nature, pay attention to ecological protection and advocate green travel. This time, they accepted the invitation to become "honorary members of chinese national geography" and will influence the public with more practical actions and cherish our homeland.

In February, the report on the underwater ancient city of Qiandao Lake published in this magazine attracted the attention of all parties.

In March, President Li Shuanke won the first outstanding publishing figure; The magazine won the second China Publishing Government Award.

From March to April, the magazine published two series of salt picture books, showing the themes of "salt is a landscape" and "salt and health" with exquisite big pictures, which coincided with the tide of buying salt caused by the earthquake and tsunami in Japan. The title of this album was praised by netizens as "It is impossible to know Oracle Bone Inscriptions."

In June, we completed the annual brand activity of "Extraordinary Story Road" together with Jeep.

On September 16, the 60-year classic photography exhibition of the most beautiful mountains and rivers was held.

In February, 65438 was awarded the title of "National Advanced Unit of Press and Publication Going Global". In April, chinese national geography's "Centennial Pursuit" photo exhibition was held in London.

In May, a large-scale photo exhibition "The Most Beautiful Place in Sichuan" was held in Hong Kong.

165438+ 10, chinese national geography made its maiden voyage to the south pole 65438+ 10, and held the "Our 20 12" carnival on 8 October.

On June 6th, chinese national geography made its first voyage to the North Pole.