B& amp； Introduction to t creation

Zhang Chun, Aquarius, graduated from Tsinghua University Academy of Fine Arts. T) Founder and artistic director of Culture Co., Ltd. and artistic director of the animated film The Sea. Sina Weibo's name: Breathing is unspeakable-Breathing.

In addition to animation works, Breath also has deep attainments in painting and photography. His series of photographs, such as Twenty-four Solar Terms in China and Twelve Traditional Paintings in China, have been reprinted countless times. Liang Xuan, a Pisces, dropped out of the Department of Thermal Engineering in Tsinghua University to set up Shore Day, served as CEO of Shore Day, and wrote and directed "Big Fish Begonia". Sina Weibo name: the child of Titus.

Tidus used a long letter to convey the power of passion and dreams to investors, and successfully moved investors to invest millions of dollars to help B&; T started the animated film "Big Fish Begonia". B& amp； The early history of t

I know that many great companies were originally founded by two people with complementary skills-Jobs and Wozniak; Bill Gates and paul allen; Procter & Gamble

B& amp； T's predecessor is two people, one is me-Tidus and the other is Zhang Chun -breath. When I met and became friends with Breath, I was a sophomore in the Department of Thermal Energy in Tsinghua, and Breath was a freshman majoring in animation in Tsinghua Academy of Fine Arts.

At that time, there was a problem that always bothered me-I was a person who would go all out for what I decided, but I couldn't convince myself to devote my life's efforts to such things as "improving the efficiency of thermal turbines 1%".

I know what I'm really good at is having an endless desire to create and using my imagination to create. After meeting the breath, I decided to listen to my heart.

When I dropped out of Tsinghua, I didn't tell my family. I made a decision for myself. I know my parents will stop me, but I have made all the preparations before telling them. I didn't take any exams. My mother really came to Beijing from Liuzhou. She was very sad. She wants me to finish my last year of school. She tried her best to make it right, and finally she had to accept my decision.

I know it's a good decision for Gates or Jobs to drop out of school. I wonder if their families felt sorry for them at that time. Maybe Jobs won't, because he is an orphan. My mother was really sad at that time. She is a very traditional person and always proud of me. She sat next to me before leaving by train. She may be worried about me, but she tries not to show it. Two emotions are also churning in my heart-overwhelming sadness and unbearable pain. My mother has worked hard all her life. She has never controlled her own destiny, and now she is worried about me. Mother boarded the train, turned around, with tears all over her face and red eyes, and bravely tried to smile at me.

I collapsed after the train left.

I chose my own destiny, but I also deeply hurt my mother.

And b &；; T was born in August 2003.

B& amp； The birth of t

After dropping out of school, I moved out to live with Breath, who was already a sophomore. Of course, there is no need for this guy to drop out of school, because he is studying exactly what he wants to do and can pass the exam without taking classes.

We know that we should create animation together and create movies that bring people moving and surprises together. Our most urgent problem is how to solve the rent of 4000 yuan and have enough money to pay the electricity bill to maintain the normal operation of our two computers. I won't ask my family for money. He is also a strong man, so we can only rely on ourselves.

On August 2 1 day, we saw an advertisement for an animation contest online. It was an animation design competition jointly organized by NVIDIA, Computerwork and Sohu. In fact, it is to collect animation advertisements for NVIDIA graphics cards. What attracts us most is that the grand prize can get a bonus of 5900 yuan and a good graphics card. We are tempted, although there are only 1 0 days left before the deadline of the contest-September.

During this 10 day, we hardly had lunch once, and made a 7-minute animation "A Girl's Diary" day and night. The story is about a color-blind girl who entered a strange world on a rainy day in the future, and the elves implanted the soul of Nvdia for her to see the color again.

The creativity of "Nvdia, bringing you a brand-new colorful world" and the fantastic artistic conception of the short film touched the judges, and we won the grand prize in 300 works as we wished.

Strange to say, although this is my first work with breath, when it is finished, we are so sure that our work will win the grand prize.

Going back to watch this short film today will feel very humble. I know Edison, the founder of GM, once made a small bench that was laughed at. Another thing that has never changed in the past and now is that we are convinced of our cooperation and our upcoming achievements.

“B& amp； The origin of "T" is the signature of our first work "A Girl's Diary". Tidus is my English name, which means "the sun", and Breath is Zhang Chun's English name, which means "breathing". We started using these two names before we met, b&; The combination of T characters makes us feel a very harmonious beauty. And "the sun" and "breathing" are also two things that people need to survive.

This may be a coincidence, or it may be doomed.

The girl's diary

A life supported by bonuses

We successfully paid the rent and sold the video card for 2900 yuan, so that we could continue to create for three months, and the life on bonuses was out of control. We used to call it B&; T is the first team in the world to develop by bonuses.

During the 10 month from September 2003 to July 2004, we won more than 10 first prizes in domestic animation competitions, including:

Grand Prize of China nVdia Animation Design Competition in 2003

Gold Award in China Pepsi Animation Competition in 2003

Tom website animation Oscar best film best director newcomer best art film, etc.

The first prize of China Animation Creative Competition in 2004.

Gold Award of Commercial Communication in China 263 Creative Advertising Competition in 2004

Gold Award in Zhong Kai Q Culture Animation Competition in 2004

Gold Award in Corning National Animation Competition in 2004

DIGGI Award of Animation Group of China Digital Festival in 2004

Excellent Comics Award in 2004 China Digital Media Art Competition

2004 Beijing Film Academy Awards Best Newcomer Director Award

At that time, we had this ambitious dream-let B&; T became the best animated film team in China. During this period, many talented animators joined B&; Team T, infected by our works, is willing to create excellent works with us. At this time, we don't have a fixed workplace, and all the cooperation is carried out on the internet.

Breath and I both feel that we need to build a solid team to make large-scale creation possible. To achieve this goal, we must set up our own company, so we decided to go to a well-known company in Beijing to learn about the relevant details of animation business operation.

So I became the general director, Breath became the artistic director, joined an animation company and led an animation team of 20 people. In just three months, we learned a lot, from the production process management to the commercial operation of the animation industry chain. At that time, I really began to think about how to run an animation company and let it develop rapidly.

Build the other shore.

At the end of 2004, we met 33-year-old Amy by chance. She has worked in sales in Huawei and Oracle Bone Inscriptions for 65,438+00 years, and she wants to start her own company. So she decided to give up her annual salary of 700,000 and join us.

After ten years of hard work, Amy has bought several houses in Beijing. She seems to have a hobby of buying a house. We persuaded her to buy a house of10.3 million in Shiqiao International Trade Center and rent it to the company at a rent of 7,000 yuan/month. Animation is an industry developed by creativity and technology, 80% of which is invested in people, and everything is B&; Team T can handle it, and it only needs 65,438+10,000 yuan to buy office equipment such as computers. So B& Agricultural decided to invest 654.38+10,000 yuan to buy computers and other equipment, accounting for 30% of the shares, and Breath and I accounted for 60% of the shares, which was different from the previous B&; T's core team got together, and together with their colleagues in the company, they set up the other shore culture company.

"The other side of the sky" is "B&; The homonym of "t", we all like this name very much. The company was in industrial and commercial registration on March 3rd, 2005, which happened to be my birthday.

Let b &；; T has become the best animation film team in China and the best animation image operation company in China-there is still no dream to change.

Amy is a great salesman. Breath and I will never learn how to get along with customers very happily and make them willingly accept higher prices. I believe that she really likes what we do and believes in our long-term planning. From then to today, we don't need to take the initiative to find business customers, relying on B&; T's reputation in the industry will enable us to choose our customers.

At that time, Amy also agreed with my idea very much. We put 30% of our energy into dealing with commercial projects, maintaining the normal operation of the company and preparing for the large amount of money needed for the initial stage of original animation. 70% of the energy is used to create B&; T has a cartoon image-Bobo &; Toto.

In the second month of the company's establishment, IDG came to us to talk about financing. At that time, Amy was mainly responsible for contact and the content of the business plan, but she didn't go any further in the end. I think because the company was too small at that time, Amy might be more focused on the return of commercial animation. In 0607, IDG also had contact with us, but none of them went deep. We have not been very active in financing.

After that, some investment companies contacted us, and the deeper one was a domestic investment company named "Stegosaurus Ji Guo". We went deep into it for three months, and finally the other party hoped to get our controlling stake at 6.5438+million yuan, but we didn't want to lose it too early.

With the increasing pressure of Amy's life-she has to pay many months' mortgage to buy a house and get married at the end of the year, she is more and more eager to turn the direction of the company to commercial animation, so that she can earn millions of cash steadily every year, but Breath and I refuse to do so, which goes against the original intention of our company. We want to build a great company, not a company that lets us live a petty bourgeoisie life.

At the end of 2005, Amy quit the company, and we bought back her shares with almost 300,000 cash and an 800,000 second-phase project. In 2006, Amy had a daughter and set up her own commercial animation company. We wish her all the best. At B& time, it is impossible for a person to ride two horses at the same time. If you ride one horse, you will lose another. Smart people will put aside all other thoughts and concentrate on doing an assignment and do it well. We originally established the company in the hope that B&; Team T carries out pure creation, concentrates on creating animated films that deeply attract the audience, and creates commercial value through the operation of popular cartoon images. Today, b&; T has to start all over again and live alone.

The other side of 2006

On June 5438+ 10, 2006, we moved our company to a modern city with relatively low rent. During that transitional period, I was responsible for the creation of original works and the development of animation images. I have to negotiate with every customer, and I am also in charge of the company's administrative affairs. Breath is responsible for ensuring the quality of the work. At that time, I had learned how to support a team of 15 people, and it was not enough to support only.

Every enterprise has a memory center, and breathing is B&; The center of T memory center, with him is B&; T's core goals and values, as long as you see him in the company, you feel that you have a backbone. Breath is a sensitive and self-respecting perfectionist who is fully responsible for every job and brand details of the company.

We are a real team, and we can never fight alone. So far, I have found completely trustworthy partners-they have different abilities, but they share the same values with me. These forces together can ensure that B&; Don't be a strong company. Breath is always in pursuit of perfection, always anxious about not being able to create works that really satisfy him; I consider myself a judge of B&; T The sincere passion in the future will ignite everyone's enthusiasm and inspire the whole team to overcome all difficulties and realize their dreams.

Sometimes people will think that I am a boring person except for work. In fact, that's because I left all my passion to B&; T, I don't have much pursuit of material things. Except for members who add animation, interns and aunts who cook, my salary will always be the lowest in the company, no matter now, until B&; T becomes a great company and nothing will change. I can never understand why so many people in this city want to own a pile of stones and a luxurious tin toy. I don't think I will get married and have children before I am 35. From the day T was founded, it became my only belief.

The key to success is the people we hire. Breath trains everyone to constantly improve their animation skills. I lead the whole creative team to create ideas and lead the whole team to realize them with Breath. More importantly, we instill in everyone the desire to realize great dreams.

In many ways, we are like a big family. We ask our aunt to cook good food for everyone twice a day. On each member's birthday, everyone in the company will be invited-including those who left B&; People celebrate together. Everyone was moved by the happiness brought by Qi Xin's cooperation. Our members have all joined B&; T is proud, they have a considerable sense of self-esteem, because when they introduce their company to others, they always win a lot of respect.

"We are the best animation team in China," Guo Jie often tells customers or partners. I don't know whether the other party believes this, but Guo Jie is convinced of it. We are all full of confidence in becoming a first-class animation film team and cartoon image operation company in China, and no one doubts this.

Brave choice

I will often go to see B&; T website leaves messages, and many people leave messages to support us every day. I remember this one:

"I'm a dying man, and I can only watch it alone in front of the computer every day. I like this website, it really makes me feel good. "

I often see the audience say B&; T is the hope of China animation. I am also thinking about the meaning of "hope"-don't people live by strong hope? The audience released B&; T is called "hope", and I know very well what a powerful and great mission it is.

I know that opportunities are many complex factors in the complex world, and occasionally a favorable gap will be filled between operations, and this gap is fleeting. There is no such thing as luck in my world. What people call "luck" is not entirely out of luck after all. Our works in just a few minutes can impress Mr. Luo, Mr. Liang and vilen's younger brother in New Oriental. They just like our B& recommend B&; T, let b &；; Do not understand the source of policy; I also hope to make you more convinced that B&; T's dream and me and B&; T's team's determination and execution to realize this dream also let all of you in Ceyuan know my business model more clearly.

I know there is a good reason to refuse us-"because there are too many risks and variables". We judge ourselves by what we can do, and you judge us by what we have done. What we are doing is unprecedented in China, and we know the difficulties. Only with great faith can we have the courage to advance in the unknown world. But we-b&; T and you, Ceyuan, can't wait until everything is clear before making a choice. To make the best choice under unknown circumstances, we have chosen a lifelong dream, and you have chosen a firm, United and excellent team-they have done their best to make a lot of achievements.

In the past days, I have encountered various pressures from friends, family and colleagues, asking me to take an easy road and follow a universally applicable wise practice, but I don't want to simply accept the status quo and do what everyone expects me to do. I know it's hard. However, when I am really sure-in my heart and in my dream, I feel confident, and I must do something that can make my ideal come true. This belief will condense into courage when I am rejected.

Whenever you see a successful enterprise, someone must have made a brave decision. We only do what we can and dare to do. I gathered all the people who are interested in B&; T's enthusiasm, enthusiasm for animation, enthusiasm for opportunities, summon up all the courage from the bottom of my heart to write this letter. I know that maybe only you, Feng Bo, can understand everything I say and believe what I believe.

I heard this story when you were 20 years old. You said you had forgotten your old dreams. That's just an excuse to deceive yourself. I don't believe you really forgot, but it's buried deep, just like a tiger still alive and kicking, and you will never forget that you once wanted to be a brave motorcycle racer when you grow up.

I know that you and Ceyuan are helping us now, and I can see that one day, in B&; Let you realize the commercial return for Ceyuan and feel gratified at the same time. I felt that joy at that time. How can I describe that feeling? I can see B&; T's future seems to know that his dream will come true, which will let another partner share this joy from the depths of his soul.

I have never shared B&; T's story I didn't just do it to get millions of dollars in financing, so that B&; T get on the right track as soon as possible. Most importantly, I believe that passion can be transmitted. I am convinced that everyone in Feng Bo and Ceyuan can truly understand and ultimately support our dreams. I hope b&; When T reaches the finish line (maybe there is really no finish line), we can share the joy of our success with you. I believe that B&; T The more winners we have together-whether employees, spectators, shareholders or people who bless us-the more satisfied we are.