Chinese Valentine's Day Theme Activity Planning Scheme

In order to ensure that things or work are carried out solidly, it is often necessary to make plans in advance. Planning is a detailed process of solving a problem or a project or a topic. What are the characteristics of an excellent scheme? The following is the planning scheme of Tanabata theme activities I compiled for you, for reference only. Welcome to reading.

Tanabata 1 Event Theme Activity Planning Scheme

Romantic Tanabata Love in xx

I-word duration

August xx-August xx

An activity

Romantic Tanabata Meet xx Queqiao Club

From August 2 nd to August 6 th, a large-scale magpie bridge was set up at the north gate of xx Mall. The Magpie Bridge is magnificent and runs through the north and south like a galaxy. Hanfu is prepared for customers on the spot, so that you can dress up and board the Magpie Bridge and experience the loyal love of the Cowherd and the Weaver Girl!

During the activity, customers who spend more than 100 yuan in the mall can participate in the following activities with the shopping receipt:

1, posing as Hanfu Cowherd and Weaver Girl on the Queqiao Bridge, taking a group photo for free.

2. Walk hand in hand on the magpie bridge, love for a long time, and have a happy life.

3. Customers who don't shop can also spend 10 yuan taking photos on the Queqiao Bridge as a souvenir.

4. During the activity, the handicraft shop on the second floor will provide customers with paper crane raw materials free of charge. Customers can hang origami cranes with wishes on the Magpie Bridge to pray for love and happiness. (two per person)

Activity 2

Romantic Qixi Qiaoqi Competition

Qixi Valentine's Day, formerly known as Beggars' Day. Begging is begging, cleverness is ingenuity, and begging for wisdom and happiness from the gods. There are many ways to be clever, such as trying to be clever with needles, making small things, eating skillfully, putting melons and fruits on the table and so on. In order to inherit the classics and interpret the romance, at 7: 07 on Valentine's Day in August 17, the Qixi Valentine's Day Jojo Tournament will be staged in the North Gate of xx Mall! Take you into the ancient and beautiful romantic world!

Competition events: wearing the moon, skillfully cutting paper, skillfully cooking, carrying a daughter-in-law contest, singing love songs on Tanabata, and tacit understanding test.

Competition requirements: couples cooperate with each other to complete the above competitions. According to the scores, the first, second and third prizes of tacit understanding will be awarded in turn, and the mystery lover prizes with different values will be awarded!

Now the competition is in hot registration!

Activity 3

Tanabata Valentine's Day, Golden Show-20xx Valentine's Day Series is newly launched

Valentine's Day gift from the Valentine's Day counter in Xx Golden House.

Romantic Valentine's Day gifts-Couples especially recommend 299-799 yuan/piece of gold rings (happiness ring, oath ring, blessing ring).

Dream Collection Gifts-Couple Pendant

Gifts for blessing your lover-gold necklaces and bracelets

Activity 4

Romantic Tanabata Love in Golden Autumn 100 Couples Costume Matching Competition

From August X to August X, customers can choose xx pieces of clothes at will in the clothing, shoes, hats and knitting mall to match a pair of "rich and powerful women", take photos and show them in the mall, and choose at the same time. On the evening of Valentine's Day on the second day of Qixi, the selected players with costume will be rewarded at the North Gate Stage.

Award setting:

First prize diamond lover 1 a prize with a face value of 299 yuan; Six pairs of second prize gold lovers, one for each pair of 99 yuan Prize.

Activities in various shopping malls:

Gourmet Shopping Center: Romantic Qixi Festival-Celebrating Valentine's Day in China

1. Couples' chocolate conference, jelly conference and red wine conference.

Buy chocolate gift boxes and send roses for Valentine's Day activities on Tanabata, and pack them for free.

On the same day, I accumulated shopping in the food market. If 50 yuan adds 9, 9 yuan can exchange a bag of imported chocolate. Exchange place: food store, imported food store

Famous shopping malls:

1. Valentine's Day gold for Valentine's Day on Tanabata: The price of thousands of gold jewelry in the Golden House is 235 per gram, 99 yuan.

Second, Valentine's Day lovers come to meet, and the winning number jewelry has four major contributions:

Three. Diamonds for Lovers —— Love Eternal xx Jewelry Couples Ring Exhibition

Four. Xx Jewelry, K Gold and Ring Exhibition:

Five, xx makeup-dress up the perfect lover

Six, xx couples watch witness love every second

Shoes, hats and shopping centers:

1, Valentine's Day romantic gift

1 1 new shoes are on the market in autumn, and over 300 are sent to fashion couples for towing.

Wonderful life, draw from now on-making painted shoes for couples on the spot (location: main road of shoe city)

2. Wrap "love" on Valentine's Day.

Customers who buy bags in luggage cabinets on Valentine's Day on Tanabata will be given pure leather wallets or belts when their credit cards are full in 200 yuan;

Valentine's Day meets men's "waist needs" and improves women's taste. Buy brand belt full 100 minus 2 1.

Department store:

A thousand miles of marriage is a line: two customers choose one of the red lines at the same time. If the end of the red line is tied to the same doll, it is a prize. 10 yuan won the prize for three times, and sent exquisite gifts. Venue: West Terrace on the second floor

Clothing store:

Tanabata Valentine's Day Romantic Valentine's Day

Autumn clothes are on the market.

Ai zai Qiu Jin wedding service recommended clothes

Knitting mall:

Romantic Tanabata-underwear expression;

1, manifen,

Ivis, Ezra, 200 minus 40.

2, "ancient and modern" brand, large-scale sale 30- 150 yuan.

3. 18 new underwear is on the market.

On the planning scheme of Qixi theme activities II. Activity background

Tanabata, a day to release infinite tenderness and affection, is waiting for the answer with sincere longing and expectation, and the collision of hearts makes generate spark eternal love. On such a romantic day, we send sincere wishes with practical actions. May all lovers in the world be happy together.

I. Theme of the event

"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.

Second, the purpose of the activity

1, the ultimate goal: to increase product sales;

2. Direct purpose: improve brand awareness and reputation through activities;

Third, the activity time

65438+1October 23rd-February 20th

Fourth, the venue

Sales point of Xx jewelry in North China

Verb (abbreviation for verb) organizer

Xx jewelry co., ltd

Sixth, the details of the incident.

Divided into three parts

1, dedicated to lovers who can spend Valentine's Day;

2. Dedicated to lovers who can't spend Valentine's Day;

3. Dedicated to single aristocrats.

Specific as follows

1, dedicated to lovers who can spend Valentine's Day.

Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.

Love recommendation: "Heart Talk"

2. Dedicated to lovers who can't spend Valentine's Day.

There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.

Love recommendation: Heart Sea

3. Dedicated to single aristocrats

On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.

Love recommendation: Kiss of an Angel

Highlights 1

"heart to heart, star to star"

Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true.

(Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of xx jewelry. )

Prop preparation: the meteorite, placed in a delicate glass box, represents the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.

Activity highlight 2

True confession

Participants fill in your declaration on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on March 3. Be sure to leave your contact information! We will help you convey your love to him/her.

Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. )

In order to make the award fair, we specially prepared a sealed box and an envelope for those who fill in the declaration. Fill it out, seal it in an envelope, and then put it in a box for the judges to choose.

Proper preparation: reserve appropriate space on the activity flyer page. In addition, leaflets should strive to be novel, unique and different, giving people a desire to read carefully.

In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the participation of the target audience. The higher the degree of stimulation, the greater the reaction to promote sales. This is the point to stimulate the target object.

Activity highlight 3

"shopping is polite"

All customers who shopped that day were given small gifts. (flowers)

Activity highlight 4

You can also design and process your exclusive diamond jewelry for you at our main sales points. It must be fun!

However, you must remember to order in advance before you can give your people a unique diamond jewelry on Valentine's Day.

Besides, you can go to romantic and warm coffee shops (candlelight dinners), teahouses and discotheques.

Seven, media publicity (omitted)

Eight, the scene layout

Each selling point has set up a special area to display the recommended products of this event;

In line with the theme of this activity, it mainly highlights the atmosphere of "romance, warmth and solemnity".

Specially show the complimentary objects of this activity: the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.

Each selling point is decorated with star ornaments (folded into small stars with ribbons) to create an atmosphere where meteors pass by (one big star and five small stars for each selling point).

Hang a flag: a romantic meteor, with our sincere vows across the sky;

X-frame: displays the event content.

About the tanabata theme activity planning scheme 3 I. Activity theme:

"Time is silent, true love lasts forever" and "Poetry and painting are spent on Tanabata"

Second, the activity time:

20xx year x month x day

Three. Location:

Xxx bar

IV. Form of activities:

An activity in which men and women play together.

Verb (abbreviation of verb) activity scale:

About 33 people

Six, Tanabata planning activities flow plan:

A song "Looking for the Goddess in Your Heart"

1. Through the introduction of the guests, the guests choose their favorite objects.

Self-introduction is limited to 2 minutes per person. All the female guests stand in a row and let the male guests have a preliminary understanding through self-introduction. Male guests make a choice. If only 1 male guests choose, the female guests agree, and the first speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful.

If both men and women agree, the first round of speed dating will be successful in the remaining second round.

The game needs the cooperation of a man and a woman to get a big gift. The four gifts can only be played by a man and a woman. To cooperate, men and women can't live without each other after they are a group. You can't play the next round of games without gifts.

Second, "Handsome Boys and Girls Team Battle"

Divided into two groups. Cowherd and Weaver Girl, each team has 6 pairs of men and women plus one person. The game is that each group eliminated one pair in each tournament tour, and finally formed three teams and got a big gift to rank first. Second place. third place

1, Cowherd and Weaver Girl (two couples will be selected from each group to complete the game).

The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The team that passes smoothly and takes the least time will get a small gift.

2, intellectual surfing, a game against time

Two pairs of men and women in each group sit on stools, and the man stands on the wall to get roses. The women in each group ask another man some questions, and if he answers correctly, he can go one step further and know that the man can give the rose to the woman and be the winner. The team that answers the most questions correctly will get a small gift. Those who fail are eliminated.

3。 Love song duet

The host said a word, such as love, and each group was paired at the scene. During the competition, participants are free to give full play to their strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. If you get it right five times, you will be eliminated if you fail.

4。 Tanabata lovers big winner pk

Pk ranks first, second and third for each pair of men and women who win the event.

Three couples. Feeding watermelons to each other, the men will be blindfolded, and each group of women will dictate to each other. See if the couple who eat watermelon will win. The winning team will get a small gift, and the losing team will be eliminated.

4 single red ropes

The man is standing by the wall, and the woman is pulling the red rope. As long as a man can hold your hand, he wins.

Love at first sight is a soul mate.

The master and the slave say three idioms: a man should do three different actions as required, and a man should write them in a woman's hand. If the woman guesses more, she wins; if she guesses wrong, she is eliminated.

Six or four doesn't look like it.

The male and female players of each team discuss with each other what to teach each other. The group can ask men or women to guess. Guess right and win. Guess three times.

Those who fail are eliminated.

Finally end the relationship between husband and wife

The last three couples left. Let's see which team won. They can give the remaining teams a game and let them win the third place. The winner belongs to that team. Tell everyone that the activity won the first place.

Cultural performances:

Male and female guests * * * put out some programs together. Let's have fun, sing and dance, play games and so on.

Free activities: eat appropriate fruits.

Appropriate fruit is the most famous festival food on Tanabata. Appropriate fruits, also known as "Qiao Qi fruits", are prepared, and everyone can chat while eating appropriate fruits, which will give both sides a chance to get to know each other.

Activity details, questions and explanations

I think the activity fee should be set in 35 yuan, and the number of 32 people should be set first. If the person in charge pays the money, it will be collected at 14 in advance, and the funds collected will be used to buy gifts, props and dried fruits, so that the number of people can be decided early and the activity can get off to a good start. After the activity, each girl will get a meifubao cosmetic.

Planning scheme of tanabata theme activities. General idea

Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants make a big publicity and hype every year, and Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.

In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should start on Tanabata to promote the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.

Second, the activity time

August x to August x

Third, the layout of the store.

In line with the theme of Chinese Valentine's Day, it is suggested to set up a magpie bridge in the enjoyment space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grape tree, the main entrance pillar is decorated with green plastic vines, creating a rich atmosphere of traditional Valentine's Day in China.

Fourth, activity planning.

1, subject

A century-old shop, a century-old friendship-20xx Diamond Festival

[Theme Interpretation] The theme of this activity is "A century-old shop; "Centennial Harmony", focusing on the wedding market, with clear positioning, highlighting the most competitive brand reputation advantage of the gold jewelry store in xx shopping mall, and attracting target consumers with integrity and blessings.

2. Activity planning

The Diamond Festival lasts from August to the "Eleventh" Golden Week for more than a month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.

The Diamond Festival begins romantically, and you can choose seven dazzling gifts at will.

During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts.

77 yuan deduction voucher for bedding;

77 yuan deduction coupon for suit;

77 yuan Deduction Voucher for Shoes;

77 yuan Deduction Voucher for Women's Wear;

10% discount card for clothing accessories;

Hanfu 40% discount card;

20% discount card for wedding photography.