Professional settings of Shenzhen University School of Art and Design

1. Product Design Training objectives: Cultivate professional talents who can engage in new industrial product development and design, shape design, furniture design and display design. Main courses: product design, furniture design, display design, computer application, design management, materials and technology, design methodology, ergonomics, graduation project and other courses. Degree awarded: Bachelor of Arts. Restricted majors: color blindness is not allowed. 2. Fashion design and engineering (this major only recruits general science candidates in Guangdong) Training objectives: to cultivate students with good comprehensive quality who can engage in clothing design, brand planning, brand image design and management, product display design, and advertising design and specialized talents in store design, marketing and management. (1) Fashion design and engineering direction: Main courses: women's clothing design and technology, men's clothing design and technology, children's clothing design and technology, fashion painting techniques, draping, Chinese and foreign clothing history, design management, clothing product design and planning and graduation project Waiting for courses. (2) Clothing brand planning and marketing direction: Main courses: design management, clothing brand planning and promotion, clothing product development planning and integration, clothing marketing, fashion advertising and display design, brand strategic planning, fashion photography, brand image design and planning, graduation project and other courses. Degree awarded: Bachelor of Arts. Restricted majors: color blindness is not allowed. 3. Environmental Design Training objectives: To cultivate designers who can engage in interior design of public buildings and interior design of residential spaces, as well as professional talents in landscape design, artwork display design, and design management. Main courses: design expression techniques, interior design principles, living space design, office space design, villa design, landscape design principles, community environment design, exhibition space design, architectural environment design, commercial space design, square landscape design, graphic creativity, fonts and courses such as arrangement design and graduation project. Degree awarded: Bachelor of Arts. Restricted majors: color blindness is not allowed. 4. Visual communication design Training objectives: Cultivate graphic design talents who can engage in corporate image design, packaging design, advertising design, book binding design, etc. Main courses: logo design, illustration design, chart design, sales design, packaging design, advertising design, CIS design, book binding design, graduation design and other courses. Degree awarded: Bachelor of Arts. Restricted majors: color blindness is not allowed. 5. Art and Design (Creative Planning and Design Management) Training objectives: To cultivate creative planners and managers who meet the needs of the development of cultural and creative industries. That is to say, they have knowledge of design art, combined with knowledge of management, marketing, advertising, communication and other disciplines, master the practice of integrated marketing communication (IMC), and can work in design, advertising, animation, games, planning, exhibition tourism, marketing communication , cultural communication, brand consultants, media publishing, art management, business consulting, public institutions, education and academic and other institutions and enterprises, multi-talented talents engaged in creative planning and management (such as creative directors, marketing directors, design directors) ). Main courses: cultural and creative industry management, advertising planning, cultural brand marketing, design planning and management, exhibition planning, art investment and collection, performing arts operation and planning, city brand strategy and city marketing, and brand integration design. Degree awarded: Bachelor of Arts. Restricted majors: color blindness is not allowed. 6. Animation Training goals: There are two training directions: digital media and animation art. The digital media direction mainly cultivates professionals with theoretical and practical foundations in film and television animation and art, who can engage in related design and production in positions such as interactive media, new media, games, online media and film and television special effects; the animation art direction mainly cultivates professionals with film and television skills With the theoretical and practical foundation of animation and art, professionals can engage in related design and production in positions such as animation art design, animation director, and animation production. Main courses: Introduction to animation, basics of original painting and animation, three-dimensional animation, audio-visual language, photography and videography, pre-animation creative design, animation modeling design, non-linear editing, post-production synthesis, animated short film creation (1), animated short film creation (2) , graduation project and other courses. Degree awarded: Bachelor of Arts. Restricted majors: color blindness is not allowed.

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