Business plan of beauty industry

In the ever-changing modern society, people have more and more opportunities to use business plans. Business plan is an all-round business plan, which mainly helps investors to judge the project, so that enterprises can obtain financing. So how to draw up a business plan to play its greatest role? The following is a business plan of beauty industry that I have carefully compiled for your reference, hoping to help friends in need.

Business Plan for Beauty Industry 1 I have been working in a daily chemical factory since I graduated from university. Under the impact of the financial tsunami, factory orders plummeted. Due to the situation, I was included in the employee list. After the employee was dismissed, I didn't find a suitable job within six months. The salary is good, my conditions don't meet, and I don't want to do it with that poor salary. Finally, a word from my mother

I. Industry Selection

Before choosing an industry, I will weigh my venture capital, 30,000 yuan. Because the total investment of each industry is high or low, and each industry is different, I will first measure what industry my funds can do, and then make further plans.

After various considerations, I decided to open a daily cosmetics store, because the daily necessities market is relatively mature, and the factory where I used to work can supply it. You can get high-quality products at low prices. I have worked in a daily chemical factory for many years, and I am very interested in this industry, which is a combination of interest and occupation.

Second, the location of the store.

I am from Heshan, Jiangmen, Guangdong. For housewives with families, it would be better to open a shop locally. After investigation, it is found that Zhongshan Road in Shaping is good, and it is the most crowded central street in shaping town. Considering the problem of funds, I finally chose a street next to Zhongshan Road. Although Zhongshan Road is not prosperous, it is also very crowded. The most important thing is to shop and rent at half price. Large fixed population, mature plot and strong consumption power. Although there is a large flow of people here, most of them are working people, ordinary people and few rich people, and their consumption power is low. My position is to meet the market demand in the middle and low grades. After finding a good store, the next step is to sign a contract with the landlord. And this action can't be done too early, it must be completed after the previous steps. Because once the contract is signed with the landlord, the rent will be paid. There will naturally be time pressure. So before I sign the contract with the landlord, all the preparatory work and written materials that I can do (including the handling of business license, not to mention here) are ready first. When signing a contract with the landlord, the lease term should not be too short. If you only sign for one year, it may take one year to start recycling. As a result, the store was taken back by the landlord, and the lease period was three to four years. I signed it. I can sublet the store even if there are problems in the future (the rent in Heshan has been rising). It takes a renovation period to rent a storefront, so I ask the landlord to deduct the renovation period from the date of renting to reduce the rental expenses.

Third, the decoration of the store.

After renting the store, we need to decorate. Shop decoration is related to the management style of a shop and the first impression of its appearance. Decoration suppliers must choose better ones. My husband, who has worked in a decoration company for many years, has many years of experience in store decoration.

My husband's job is very professional. First, he draws pictures, including plans, elevations, sections, materials, colors, sizes and so on. These are all clearly stated in advance. In order to understand the decoration more easily, he took me to the same type of storefront for field observation in advance, so that I could clearly explain my feelings about the decoration, so that the renovated storefront would be closer to my own ideas.

Fourth, commodity choice and purchase choice

When choosing goods, we should know the local market situation: what new products appear, what sales trends, how much social inventory, how much price rises, and how to know the purchasing power.

Brands are mainly made by manufacturers themselves, and suppliers are mainly foreign trade. Because of me, I can get the genuine product.

Procurement should be marketable and appropriate, and a procurement plan should be prepared. Of course, it can also be modified during the purchase process. When purchasing, first go to the market, have a look, compare, ask, calculate and think, and then start purchasing.

Sell as little as possible, and then buy in moderation. Because it is a new store opening, there must be many styles, giving customers many choices.

The purchase is arranged on Wednesday or Thursday every week, so that new products will definitely arrive at the store every Saturday, but only some new products are available, and some are left until Sunday! If you enter the peak sales season, make up the goods once every three or four days!

For several sales climaxes such as "March 8", "May 1" and "National Day", don't wait until about the same time to prepare the goods, you can start preparing half a month in advance! Give yourself enough time to arrange!

Verb (abbreviation of verb) labor force planning

I'm going to hire someone, a beautiful little girl, who is mainly responsible for receiving customers and cashing out. I just, basically, I always have to cash in the store, buy goods or do something important. The girl's salary, 1000/ month+commission, will be increased to 1% of the monthly turnover to improve her enthusiasm.

Analysis of investment and monthly cost of intransitive verbs

1. Rent: 20xx/ month, second mortgage 16000 yuan.

2. The decoration cost is 6000 yuan

3. Down payment for daily necessities 10000 yuan.

4. Other expenses are 20xx yuan.

The employee's salary can be settled at the end of January, not included in the initial 30 thousand.

6. The remaining 6000 is used as working capital.

Seven, marketing strategy

1. Opening promotion

When everything is ready, the official opening will be arranged. On the opening day, in order to entertain customers, it is inevitable to hold some promotional activities, which are nothing more than discounts, gifts and sweepstakes. At the same time, some leaflets will be distributed in the surrounding communities.

2. Display of daily necessities

Product display should highlight the characteristics of their daily necessities, natural and environmentally friendly. Show shower gel, shampoo, suit, etc. Separation will not only make the store look neat, but also provide convenience for customers who want to buy with a purpose. If they only want shower gel, they just need to choose it at the shower counter. If they want to buy shampoo and shower gel, they can go directly to the shampoo counter to choose!

3. Long-term development of marketing strategy

1) principle: new goods should be put on the shelves every week, mainly in the middle range, supplemented by high and low grades (high-grade embellishment, low-grade is appropriate)

2) Policy: try to standardize all links to prepare for future chain development, that is, pattern replication.

3) Service: training the basic interests of sales staff, service attitude and service tenet to customers. No matter whether the customer buys a product or a discounted product, he should send it away with a smile and satisfaction. Only the past has a good reputation and a good reputation for repeat customers. On the premise of possible realization, meet the requirements of customers as much as possible.

4) Method:

(1) First surprise: Give away trinkets and pendants for free, and let them fill out a long-term customer form (as a customer database).

(2) Increase the possibility of coming to the store next time.

(1) conveys the information that new goods are on the shelves every week.

(2) Use the customer database to give them a small favor under some excuse, and let them come to the store to receive or inform the discount news, or send birthday gifts or try on clothes for free.

(3) Using the plan of accumulating points for sales expenses, there will be more sales, more points and more gifts.

(3) Satisfy shopping and make it introduce other buyers to the store as much as possible.

① Inform customers that large quantities or group purchases can be discounted. For example, if you buy 500 yuan and above at one time, you can get a 20% discount, or if you accumulate 1 0,000 yuan, you can get a 20% discount gold card.

② Introduce new customers, for example, after the merger of 200 yuan and above, 50 yuan will give the recommender a shopping voucher for each new customer introduced.

(4) Unscheduled discounts: People like to be greedy for a certain degree of petty advantages, such as "making a big profit when opening a shop" and "20% discount on our goods". You can also adopt the strategy of "buy one get one free" (delivery delay is the main thing, supplemented by out-of-season goods).

(5) Do short-term promotion several times a year at the price of 10-30 yuan, which is very popular! Then deal with the unsalable money in the store at a low price!

Business Plan of Beauty Industry 2 I. Company Profile

Products and services: provide customers with cosmetic products and instructions for use.

Capital requirement: the company needs RMB 200,000 in the initial stage of establishment.

Fund raising plan: The funds come from founders and franchisees and bank loans.

Market analysis: The industry is mature, but the development potential is still huge. The initial competitors are mainly small shops near the campus, and the competition in the middle and late stages mainly comes from the competition of large companies.

Management system: three-tier structure, striving for external support.

Sales expansion strategy: at first, get initial customers through advertising, and then meet new customers with reputation and excellent products. At the same time, in order to reduce the cost, we should try our best to sell on a commission basis at this time. After the company is stable, we will gradually establish relationships with companies in beauty and other industries, establish affiliated companies or branches in other schools or regions, and gradually expand the scale of the company.

Second, the company introduction

Purpose: To provide customers with the best cosmetics, and provide full-range follow-up service, so that customers can be more fresh and eye-catching and gain confidence in life.

Goal: to become a company with a certain reputation and strength in the industry, and finally develop into a large-scale company integrating independent research and development and sales.

Products and services: selling all kinds of cosmetics, providing needed products for college students and teachers, and providing instructions for use. Ensure product quality, reasonable price and after-sales service.

Market prospect: this industry is a high-profit industry, and it is also an indispensable daily necessities for people today, especially girls and actors. Today's society pays unprecedented attention to image. In order to attract the opposite sex, find a good job and leave a good impression on others, it attaches great importance to image. However, there is no such store in our school, and there is also a lack of standardized companies in society, which has great development prospects.

Third, propaganda work.

Early publicity in the dormitory and distribution of leaflets at school are the main means of publicity, preferential treatment for new customers and enthusiastic publicity. If they buy our products, they will promote them for us; Even if we don't buy it, we will always be consistent with our customers, because we believe that "business can't be affectionate."

In addition, we will strictly control the quality to ensure that the price is commensurate with the quality, and never let customers buy inferior products. We put reputation first and win customers' favor with first-class quality and service and good reputation.

Fourth, sales methods.

1. At first, a facade will be opened to be responsible for direct sales. This is our most basic sales method.

We will cooperate with other organizations to promote and sell on our behalf. For example, you can sign contracts with existing customers, and you can get a certain commission on all the products they sell.

We will sign contracts or contact organizations that may use our products. When they need a lot of cosmetics, we can supply them at a lower price. If the quantity is large, we can deliver it to your door.

4. Holding a membership card to retain customers is beneficial to both parties, and it also reduces the economic pressure of customers.

Verb (abbreviation of verb) after-sales service

In order to understand the effect of products and customer feedback, and fulfill our commitment to customer's full after-sales service, we will register the information of frequent customers or customers with large one-time purchases for after-sales contact. This can not only protect the rights and interests of customers, but also let us know what products are most popular with customers, which is conducive to the further development of our company.

An analysis of the competition of intransitive verbs

Cosmetics industry is a mature industry with fierce competition. There are dozens of such stores in Fengyang County. But they are not professional big companies, so there is no monopoly. Our main competitors are these small shops, which are difficult to compare with our stores in terms of college students' customers. We will monopolize all kinds of goods that college students like, and we will be closer to college students, which will give us a favorable climate and a favorable place. We are very confident about this.

Seven. development strategy

Our development strategy is divided into three periods, and different strategies are adopted in different periods.

1. Initial stage: At the initial stage, we will open the first facade in Anhui University of Science and Technology, explore the purchase channels and how to deal with buyers. Explore experience in the process of publicity and sales, improve management methods and improve the company's reputation. At this time, we will carry out vigorous publicity to let the students and teachers of the school know the existence of this company. Then we will apply for a membership card and give discounts to new and old customers. Participating companies or organizations have obtained a number of initial customers by establishing contact with our products. In this process, the company's popularity will continue to increase, which plays an important role in the next development. Generally speaking, this stage is slow and steady, learning experience and preparing experience and ability for further development.

2. Mid-term: At this time, the company has been basically stable, can obtain relatively stable profits, and will expand its business. First, contact friends from other schools and let them open branch schools. We provide experience and goods, inject some funds and own some shares. Expanding the company's sales and improving the company's influence in this way is an important embodiment of the company's benign development. If circumstances permit, we will also develop into the society and open such stores outside the school. After all, the school's business is limited, and society is the biggest source of wealth.

3. Later stage: The company can develop to this day, and it should have abundant funds, good reputation and a large number of customers. If you still rely on selling other people's products to make a profit, you will inevitably be unable to adapt to the situation. It should develop its own products, make its products famous, gradually develop into a mode of 50-50 production and sales, and finally become a leading enterprise in this industry!

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