How to make the standard diagram of logo in PS

Requirements for making standard specification drawings of signs

After the logo design is completed, it needs to be refined in order not to be deformed in future practical applications. Its purpose is to use signs systematically and standardly, so that the spirit of enterprises, societies, companies or things and products can be spread more clearly and deeply. Logo is the symbol of enterprises, societies, companies or things and products, and it is the core of all visual communication design elements, so the exquisite operation of logo is indispensable. Incorrect use and random design can easily spread the impression of signs, which will have a negative impact and lead to public misunderstanding.

1. Standardization of printing ink draft

Generally, the printing ink draft with standard logo is mainly used for enlarging and reducing printing production. Because the printing press and paper have certain size regulations, the enlargement or reduction of logo printing is limited by printing technology and materials. If you want to enlarge infinitely, you can only combine it by printing multiple sheets of paper. When the logo is reduced to a certain size, it will be blurred. Because of this, when the enlargement and reduction of logo exceeds the limitation of printing technology and materials, we must make an enlarged and reduced draft for logo. If the size permits, all mark copies will be made by photography or scanning according to the printing ink draft of standard marks.

2. Digitization of marker map

When logo is applied to smaller design projects, it can be cut and pasted with fine printed proofs or plate-making with negatives. However, for general signboards, signboards, architectural appearances and other large-scale application design occasions, signboard templates and negatives are no longer applicable and must be redrawn to meet the needs. Therefore, the drawing of signs is a necessary part.

The key of symbolic drawing is to make numerical analysis of figures and lines in order to reproduce them correctly. The drawing method of general signs is as follows:

A grid marking method: arrange marks on a square grid to explain the relationship between line width and spatial position.

South proportion identification method: the overall size of graphic modeling is used as the basis for identifying the proportion relationship of each part.

C. Circular arc and angle marking method: In order to explain the pattern modeling and the radian and angle of lines, it is an effective method to mark various correct positions with compasses and protractors.

You can also use the above-mentioned marking methods comprehensively, with digitalization as the main premise, and clearly mark the size, so that each unit size can be calculated quickly and operated as easily as possible.

3. Color standardization

Enterprise standard color is a special color that conveys enterprise management concept and enhances enterprise identifiability. In the visual communication of enterprise information, enterprise standard color has a unique personality and is a symbol of enterprise. Many times, due to the limitations of environment, materials, technology, cost and other conditions, only one set of colors can be used, so a standard logo should be designed with one set of colors.

4. Visual correction of logo modeling

The visual correction of logo modeling mainly refers to the visual correction of the perspective of logo and the visual difference of color.

5. Provisions on the size of signs and corresponding reduction.

Because the logo can be used frequently, the details of logo development should be strictly stipulated to ensure the complete modeling and design concept of the logo. Among them, the size of logo application should be specified, and the corresponding reduction should be specified in particular.

In order to ensure that the visual perception of enlarged and reduced signs keeps the same effect, it is necessary to specify the size of the signs in detail when using them. In order to maintain the same effect when it is applied to the occasion of symbol reduction, it is necessary to carry out corresponding variant design in advance, such as shape correction and line width adjustment.

6. Standardization of font design

Signs are widely used. In order to adapt to the design performance of printing media, it is necessary to design various variants according to the different printing methods or the limitations of printing technical procedures. The variant design of logo is based on the principle of not damaging the design concept and standard form of the original logo, and it has high flexibility in application. General variant design has the following manifestations:

A. the performance of line thickness change;

B. color and black-and-white expressions;

C. orthomorphic form and negative form;

D. wireframe hollow body, net pattern, line and other forms of expression.

7. Provisions on the combination of signs and basic elements

Try to combine all design elements into a unit to make it a systematic operation, which can meet the needs of future application design. Among them, the combination of company name and brand name logo and standard text is the most widely used. The combination system of basic elements can be analyzed in advance according to the specified size, arrangement mode, position and arrangement direction of the application project, so as to make the combination unit needed in the design operation. Such as horizontal arrangement, vertical arrangement, size and direction. The focus of the design is to find a sense of balance between the logo and the basic elements, so as to obtain a reasonable proportion and coordinated spatial relationship. The position and distance of the combination of signs and basic elements should have a certain value.