Wang Jianlin, who "survived with a broken arm", returned. You never know how diligent and self-disciplined he is ...

Four years ago, Wanda, which was caught in a capital chain crisis, broke its arm to survive. Wang Jianlin was decisive and resolute. Wanda did not have a crisis like Huaxia Happiness and Taihe, but generally contracted steadily. Today, 67-year-old Wang Jianlin is back again.

editing Mina

head photography, Deng Pan

"The most diligent entrepreneur in China". Many years ago, Feng Lun gave Wanda Chairman Wang Jianlin such a nickname.

Wang Jianlin thinks that this nickname is quite reliable. "Smarter than who? No, it is more diligent. " Wang Jianlin, born in 1954, believes in heaven and rewards hard work, and hard work will be rewarded. "No successful entrepreneur is played out, but he has struggled."

regarding Wang Jianlin's diligence, there was a popular network of "Wang Jianlin's schedule".

The table records in detail the specific arrangements of 62-year-old Wang Jianlin on November 3th, 216, such as "getting up at 4am, exercising, having breakfast, going to the airport ...". In one day, two countries and three cities have a tight schedule, and there is no rest or entertainment arrangement. On the way back to catch the plane, he was not idle, and he has been discussing the drawings of Haikou Wanda City project with senior executives.

in an interview many years ago, Wang Jianlin revealed that he got up at 6 o'clock on time every day and arrived at the company at 7: 1, which was basically unshakable, and the time difference every day was no more than 5 minutes. It's past eight when I get home from work at night, and I rest at 11 o'clock on time. It is worth noting that even if the daily schedule is full, he will take an hour to exercise, even if he goes abroad.

So, the netizen sighed with emotion, "Wang's richest man's life filled with work is too boring."

However, unlike the impression of the "boring" richest man in the eyes of netizens, Wang Jianlin in the eyes of insiders is very innovative, good at planning, strong in execution and iron-fisted style. From strategic layout to product building, Wanda Group under his administration was branded as an "innovative" commercial real estate in China early by the industry. Up to now, Wanda is still the well-deserved leader in the commercial real estate industry.

In 217, Wanda Group, which reached its peak, encountered the risk of capital chain, and Wang Jianlin decisively "broke his arm to survive". In the whole process, there was no critical situation like Huaxia Happiness and Taihe, and the overall "smooth contraction". Wang Jianlin's decision in the face of the crisis was praised. Nowadays, Wanda's re-layout of heavy asset projects such as cultural tourism and real estate is not like "going back to the old road" as the outside world said, but combining light and heavy modes to seek a safe area for the survival and development of enterprises.

Although the Hurun Global Rich List in 22 shows that Wang Jianlin is worth 119 billion yuan. However, after losing the "richest man" throne in 217, he was obviously more low-key and calm.

after going around for nearly five years, Wanda Commercial's A-share IPO road ended this year. The statement of "listing at home and abroad as soon as possible" means that Wanda Commercial is about to start a new journey in the capital market.

listing in hong kong has become an industry knowledge. On the one hand, "light assets" and "property management" are the important outlets of Hong Kong stocks, and Hong Kong stocks have become a blessed place for most domestic property companies to go public. More importantly, since the light asset transformation strategy was launched in 215, Wanda Commercial has become a purely commercial management and operation enterprise.

Few people can understand Wang Jianlin's business logic. For example, at the end of 214, Wanda finally went public in Hong Kong. But only 15 months later, Wanda Commercial announced its privatization and delisting. Why? In a public video program in 216, Wang Jianlin responded, saying that there are two core reasons:

"First, we feel that the value is seriously underestimated. Wanda Commercial is different from ordinary real estate companies, and the low valuation makes us unbearable; Second, this privatization has created a new model. My own shares in the company account for 6%, and the group+individuals have exceeded the absolute majority. After privatization, the proportion of individuals in the company is too high, which is not in line with our consistent strategy in the future. "

Earlier, a retired Wanda Group-level core executive told China Entrepreneur that although Wang Jianlin is selling assets now, he still owns many assets in the core areas of first-and second-tier cities. In his view, Wanda's problems are largely due to the extreme use of leverage, so that after the rapid changes in the financing environment and policy environment, there is not much room for response.

The above executives said with emotion, "If you don't delist from Hong Kong, the richest man will still be the richest man."

At least before 217, the richest man in the eyes of the outside world is always light-headed, and rarely reveals difficulties. Earlier, in an interview with Lu Yu You Yue, when talking about the advice for young people, Wang Jianlin mentioned a "small goal": "Make it 1 million first". Behind the relaxed words, he also experienced hardships. Up to now, Wanda has experienced four significant transformations.

in 1993, Wanda, which was established five years ago, started its first transformation. Wanda grew from a residential development brand in Dalian to a national brand, and its company scale also expanded from several billion to ten billion yuan. The second transformation began in 2, when two employees were seriously ill, and each person spent more than one million yuan on phototherapy. This made Wang Jianlin begin to think about the proposition of how the enterprise can develop stably and continuously, and contributed to Wanda's steering in the direction of real estate.

at that time, there was almost no solution to the transformation of commercial real estate, and there was not much domestic experience for reference. After five years of hard experiments, the "urban complex" promoted by Wang Jianlin redefines the commercial real estate model in China. At that time, "wanda plaza is the city center". Coinciding with the tide of urbanization, he became the most popular "guest" of local governments.

In 213, Wang Jianlin appeared on the cover of the English edition of Fortune magazine. In an article entitled "Deciphering one of the richest people in China", he recalled that the last time he was particularly excited was Wanda's transformation from residential real estate to commercial real estate. Now Wanda is facing another transformation, but on a larger scale. Wang Jianlin said: "This is a transformation from commercial real estate to cultural tourism industry." The direction of transformation is the entertainment and cultural industry dominated by companies such as Disney and News Corporation.

in 215, Wanda began its fourth transformation. Wang Jianlin hopes that by 22, Wanda will form four major sectors of business, cultural tourism, finance and e-commerce, transform into a multinational enterprise, and export cultural brands at the same time. As his business goes overseas, he is ambitious. "My goal is to change China people's right to speak in some aspects of the world."

however, by 217, Wanda's strategy was changed to "deleveraging" for the whole group. The background is that the China Banking Regulatory Commission investigated the loans of domestic groups or enterprises that made large-scale overseas investments, and at the same time, the guiding opinions on restricting overseas investments such as real estate, hotels and entertainment were "sacrificed" one after another, and Wanda suffered a "double whammy". In order to prevent the capital chain from breaking, Wang Jianlin decided to sell its assets substantially.

The most remarkable thing is that this year, through the "century transaction" with Sunac China and R&F Group, Wanda not only directly reduced its debt by 44 billion yuan, but also realized a cash return of 67 billion yuan. At the Wanda Annual Meeting in early 219, Wang Jianlin once said: Wanda's interest-bearing debt ratio will be reduced to an "absolutely safe" level within two years.

but in 22, the "black swan" incident was staged again, and the epidemic dealt a heavy blow to the physical business.

At the end of September 22, Wanda Commercial Management Group revealed that from 221, Wanda Commercial Management will no longer develop "assets", that is, it will no longer invest in holding new properties in wanda plaza and fully implement the strategy of "light assets". Xiao Guangrui, president of Wanda Commercial Management Group, said that this was a decision made by the board of directors of Wanda Commercial Management Group.

"The core reason for Wanda's development today is that we dare to innovate, that is, we dare to be the first, think what others dare not think and do what others dare not do. Some people asked me' what advice do you have for entrepreneurs', and I told him that the biggest advice is to dare to start a business. " Wang Jianlin also said that doing business has two very important points. First, it is not afraid of failure, but also able to keep making progress.

"Doing business is a little similar to doing scientific research, and the probability of failure is generally much more than success. If everyone can succeed, there will be no entrepreneurs, let alone big entrepreneurs. If you want to succeed as an enterprise, the most important thing is your attitude towards failure. If you are afraid of failure and loss, you will never succeed. " Wang Jianlin said.

More than ten years ago, Wang Jianlin went to see Longquan Peach Blossom Festival. On the way to the bus, he heard the sound of mahjong outside, and the sound stretched for five or six kilometers. Later, I learned that 3, mahjong sets were "started" that day. This made him very shocked, but also deeply alert.

At the 3rd Tianfu Forum in June 219, as a Sichuanese and honorary president of Sichuan Chamber of Commerce, Wang Jianlin shared his experience and warned Sichuan entrepreneurs to "be more diligent and less mahjong".

In October, 22, at the 4th Tianfu Forum, Wang Jianlin said that the economic situation in the new era has undergone great changes. In the past, there were fewer and fewer opportunities to catch up with the wind and make big money, and the competition in various industries became fierce. "Except for a few enterprises, the vast majority of China enterprises as a whole entered the era of making hard money and slow money."

Wang Jianlin bluntly said that technology and innovation are very important in developing enterprises in the new era, and innovative management mode is the top priority. "It is king to make great efforts to grasp costs and cash flow and ensure that enterprises live and live for a long time."

Wang Jianlin also emphasized entrepreneurship. "Entrepreneur is the soul of an enterprise. In the final analysis, enterprise competition depends on entrepreneurs, and entrepreneurs depend on whether there is entrepreneurship. The most important thing I understand about entrepreneurship is innovation, diligence and persistence. In the current situation of increasing difficulties and challenges, it is even more necessary to emphasize this entrepreneurial spirit. "

"what is entrepreneurship? Romain rolland has a saying: The noblest people don't live or die for themselves. I think this is entrepreneurship. " As early as 21, when talking about the connotation of entrepreneurship, Wang Jianlin said that there are three core keywords: creativity, persistence and responsibility.

Four years ago, Wanda, which was deeply mired in the capital chain crisis, started the road of "survival with broken arms". "It was an unforgettable year in the history of Wanda Group. Wanda experienced a storm and suffered hardships." Wang Jianlin said that after that, he stopped singing at the Wanda Annual Meeting and giving speeches at foreign universities. The quotation "Make it 1 million first" also disappeared in the foreign discourse system, and there was little news of Wang Jianlin's appearance in the media.

in the past year, behind the "selling" of multi-business sectors, it means that Wanda's road to transformation has once again experienced pain. The total assets and performance of hundreds of billions can still prove Wanda's strong capital strength and endurance against risks. Just as Wang Jianlin said eight years ago, after the transformation and climbing of commercial real estate, "people are not gods, they are all advancing in the process of exploration."

in the process of Wanda's survival, there was no critical situation like Huaxia Happiness and Taihe. On the whole, it was a "smooth contraction", and it was a retreat. Nowadays, the relocation of heavy asset projects such as cultural tourism and real estate is not like "going back to the old road" as the outside world said, but a combination of light and heavy modes to seek a safe area for the survival and development of enterprises.

since the new year, Wang Jianlin has once again returned to the public eye. On the morning of February 25th, at the national summary and commendation meeting for tackling poverty, Wang Jianlin appeared, and Wanda Group won the honorary title of "National Advanced Collective for Combating Poverty". In 218, Wanda's poverty alleviation in the mountains of Guizhou created a model project of rural cultural tourism in China, "Danzhai Wanda Town".

In the influence ranking of characteristic towns in China in the first half of 218, Danzhai has sprung up everywhere, ranking second, second only to Wuzhen, which has a "pure tourist pedigree". Today, since its opening three years ago, Danzhai Tourism Town has received more than 19 million tourists, driving the county's tourism revenue to 12 billion yuan, and Danzhai County has achieved poverty alleviation and hat removal two years ahead of schedule.

In the last two months, Wang Jianlin started a tight schedule of meeting with local government officials and leading enterprises. The public news of his last appearance was on April 29th, when official website of Wanda Group showed that Wanda Group, Maotai Group and renhuai city Municipal Government of Guizhou Province signed an investment cooperation agreement to invest in the construction of a large-scale urban commercial complex project in the southern new district of renhuai city. The project is scheduled to be completed and opened by the end of 222.

Wang Jianlin, 67, is back again.