The development of product photography

Before the birth of photography, or strictly speaking, before photography could be disseminated through sophisticated printing, the field of advertising communication had always been a competition between painting and text. Advertising photography was mainly developed in the 20th century, and its form has been continuously improved with the development of plate-making technology for printing media. During the 50 years after the invention of photography, it was still difficult for photography to enter the field of advertising. The main reason was that photography reproduction technology had not yet achieved satisfactory quality. The dissemination of photography could only rely on simple copying technology, so it was difficult to spread it in a wider space. The image information, coupled with the high cost, are not affordable by ordinary advertisers.

With the development and activity of social economy, advertising has become an effective way to convey product information. Manufacturers promote products and commodities through advertising, and consumers understand and seek suitable items through advertising. In the early days, advertising relied on text and painting. With the development of photography technology, the empirical nature of photography and the strong visual effect of displaying details have greatly improved the credibility and memory effect of advertising images, becoming the standard for modern advertising images. Preferred form. A large number of photos can be seen everywhere in a large number of newspapers, magazines, street signs, posters, catalog samples, brochures, and various forms of advertisements. All such photo shoots fall within the category of advertising photography. Product image photography that purely adopts commercial operation methods is called commercial advertising photography.

The advertising photography industry is a commercial service industry. Commercial photography and advertising photography are a kind of photography creation that is dependent on economic activities, but it is not an activity of purely economic exchanges. It itself has a strong color of artistic creation, and all still life, landscape, characters, architecture, sports, stage and other various types of photography All kinds of subjects can become the subjects of advertising photography. Therefore, advertising photography is all-round and versatile photography.