How to make enterprise propaganda film

1. First, the company should determine the type of its corporate promotional film. Corporate propaganda films are summarized as corporate propaganda films, agency propaganda films, image propaganda films, propaganda films, investment promotion films, product function demonstration films, product introduction films, people feature films and other types, which are aimed at enterprises, institutions, products, images and people, and also cooperate with specific activities in a certain period. Only by determining the type of corporate promotional film editing can we invite professional promotional film production companies to carry out targeted planning.

2. Prepare video materials for reference: for example, use previous materials to shoot CDs and clean up the shooting environment and equipment.

3. Write the text content that needs to be emphasized: grasp the company's purpose, the basic idea of shooting a promotional film for the company, make a simple plan for the company's creative promotional film, and provide the company's corporate philosophy, corporate image, corporate products and other information.

4. Put forward requirements for shooting corporate promotional video clips:

1), the key publicity shots that must be reflected, the key publicity contents that must be displayed and the scene requirements of short shots. Suggestions are made on the way LOGO appears, scenes, materials, lighting, sound effects and the process of switching each scene.

2), put forward the requirements of shooting equipment, shooting scenes, props, staffing.

5. Put forward suggestions for the post-editing of corporate promotional video clips: reasonable requirements and suggestions for special effects, copyright, soundtrack, sound effects, 3D animation and senior voice actors.

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Shooting method

In most cases, Ping She is the main location for shooting videos. However, if a movie uses Ping She uniformly, it will make the audience feel boring. Changing the shooting angle occasionally will add a lot of color to the film.

There are three shooting angles: Ping She (horizontal shooting), upward shooting (bottom-up shooting) and downward shooting (top-down shooting).

1, shooting horizontally

Most of the pictures should be taken horizontally by the camera, which is more in line with people's visual habits and the picture effect is relatively peaceful and stable.

If the height of the protagonist is equal to the height of the photographer, it is the most correct way to stand up straight and put the camcorder at the height between the chest and the head, and it is also the most comfortable position to hold the camcorder.

If shooting people or things above or below this height, then the photographer should adjust the camera height and body posture at any time according to the height of people or things. For example, when shooting the protagonist sitting on the sofa or a child playing on the floor, you should kneel down or even lie prone on the ground, so that the camera and the subject are always on the same level.

Step 2 shoot from bottom to top

Photographs taken from different angles convey different information. The same thing will have different psychological feelings because of different perspectives. Looking up at a target, the viewer will feel that the target seems to be particularly tall, whether it is people or scenery. If you want to make the image of the subject look higher, you can lower the shooting angle of the camera and shoot obliquely upwards. This kind of shooting can strengthen the dominant position and make the subject look more majestic and tall.

When shooting close-ups of characters, different shooting angles can bring great changes to the expressions of these characters. If you shoot from a low position, you can improve this person's mighty and tall image. Will make the leading role more prominent. If the camera is set low enough and the lens is facing up, it will make this person more intimidating, and even what the protagonist says will add weight. The audience will feel oppressive when they see such a picture, especially the close-up, which is particularly strong. The character bowed his head a little and even felt threatened.