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Analysis on Employment Prospect of E-commerce

In recent years, with the rapid growth of global e-commerce, e-commerce in China has also developed rapidly, resulting in a serious shortage of e-commerce talents. With the number of netizens increasing by 65,438+0,000% every year, the shortage of talents in this industry is quite amazing. It is estimated that in the future 1 year, China will need about 2 million e-commerce professionals. From the practice of social investigation, most enterprises (mostly small and medium-sized enterprises) have stepped into the ranks of e-commerce. According to this phenomenon, we can know that small and medium-sized enterprises step into the ranks of e-commerce and are in urgent need of e-commerce talents, so the employment prospects of e-commerce are promising. National policies are vigorously supporting the development of e-commerce, and the Ministry of Commerce also attaches great importance to e-commerce.

According to statistics, the number of registered e-commerce enterprises in China has reached more than1000000, including large and medium-sized enterprises1000000. It is preliminarily estimated that the demand for e-commerce talents in China will be about 200,000 per year in the future, while the number of talents exported by universities and various training institutions in China will be less than 6.5438+million per year. The shortage of talents has become a bottleneck restricting the development of e-commerce in China. With the rapid development of e-commerce, there should be a demand for these graduates to enter the talent market, but this is not the case. In recent years, the employment rate of fresh graduates majoring in e-commerce is only 20%, while the employment rate of college graduates in China is 47%. It can be seen that the employment rate of fresh graduates majoring in e-commerce is far below the national average employment level of college students, which is not optimistic. The fundamental reason for this situation lies in the lack of education and training of e-commerce talents in colleges and universities, and it is difficult for the students trained in this case to meet the social demand standard for high-level e-commerce talents.

The main questions are:

First, the curriculum is unreasonable. At present, most of the teachers majoring in e-commerce in China are composed of talents in economics and computer science. Specialized courses are simple accumulation of economic and computer professional knowledge. How to organize e-commerce courses organically? How should schools connect with society? It is a question that the current e-commerce education industry should reflect on.

Second, students practice mostly in a virtual environment, so they can't really feel the application of e-commerce in reality. After all, reality and virtuality are still two worlds. Speaking of this, in fact, in addition to schools, students should also bear certain responsibilities, and students should take the initiative to do a good job of docking with society in this respect.

Third, the employment group is not clear, students don't know their future employment direction, and they don't know what abilities and certificates they should have after graduation to make themselves more competitive in employment.

Third, e-commerce professional post group segmentation.

Most students majoring in e-commerce who are studying for a good entrepreneurial project now suggest that they don't know what they can do in the future, are confused about their employment prospects, can't find their favorite direction of e-commerce industry, and have no clear working group. However, in the e-commerce industry, positions are not subdivided in detail, but talents are distinguished. Generally speaking, e-commerce talents are divided into technical talents, business talents and comprehensive management talents. According to the survey and comprehensive results, on the basis of the above three types of talents, further subdivide the employment positions, do a good job in starting a business, and briefly introduce different positions:

(A) technical personnel job orientation segmentation:

1, e-commerce platform design (representative position: website planning/editing):

Mainly engaged in e-commerce platform planning, network programming, e-commerce platform security design and other work.

2, e-commerce website design (representative position:

Website designer/developer): Mainly engaged in e-commerce webpage design, database construction, program design, website management and technical maintenance;

3. Art design of e-commerce platform (representative position: website artist):

Mainly engaged in platform color processing, word processing, image processing, video processing and so on.

(B) business personnel work orientation segmentation:

1, enterprise network marketing business (representative post: network marketer):

Mainly use the website to carry out online business, online brand management and customer service for enterprises.

2. Online international trade (representative post: foreign trade e-commerce personnel):

Use the network platform to develop the international market and carry out international trade.

3. Content services of new network service providers (representative positions:

Website operation/supervisor): channel planning, information management, channel promotion, customer management, etc.

4. Promotion of e-commerce support system (representative post: website promoter):

Responsible for selling e-commerce systems and providing e-commerce support services, customer management, etc.

5, e-commerce entrepreneurship:

With the help of e-commerce, we can use the virtual market to provide products and services, and we can also directly provide services for the virtual market.

(C) comprehensive management personnel position segmentation:

1. Integrated management of e-commerce platform (representative position: e-commerce project manager):

Such talents not only need to have a deep understanding of computers, networks and social economy, but also need to have the ability of project management.

2. Comprehensive management of enterprise e-commerce (representative position: manager of e-commerce):

Mainly engaged in the overall planning, construction, operation and management of enterprise e-commerce

It can be seen from the above that the e-commerce industry has put forward high requirements for the comprehensiveness of talents. For example, technical talents, including programming, network technology, website design, art design, security, system planning and other knowledge, also require understanding of business processes, customer psychology, customer service. Technical talents require a solid computer foundation, but considering that the final design system is to solve the management and business services of enterprises and needs to analyze the customer needs of enterprises, such talents should also have a certain understanding of enterprise processes, management needs and consumer psychology, which will become the characteristics of e-commerce talents. Business talents have taken shape in traditional business activities. The difference is that they are users and service providers of the network virtual market. On the one hand, they are required to be masters in management and marketing, and at the same time they should be familiar with the new economic laws under the network virtual market. On the other hand, they are required to master the basic operation of network and e-commerce platform. It is difficult to train comprehensive management talents directly from schools, but they are the main body of market tempering.

Fourth, the ability requirements of employment positions for students majoring in e-commerce

Determining the ability of students majoring in e-commerce according to the social demand for talents is a prerequisite for students majoring in e-commerce, so we must know what abilities and knowledge students majoring in e-commerce must have. On the basis of analyzing the types and positions of e-commerce talents, we can analyze the ability requirements that e-commerce positions must have from the following four levels:

The first layer, e-commerce is based on the network hardware layer.

At this level, you need to understand the functions of general computers, servers, switches, routers and other network devices, and understand the performance of enterprise network products, such as Cisco; Understand routing protocol, TCP/IP protocol, etc. Familiar with the knowledge of LAN and the ability of network design, installation, maintenance and management. At this level, Cisco's CCNA, CCNP and CCIE certifications are authoritative in the industry. Generally speaking, the e-commerce curriculum system involves less things at this level.

The second layer is the software platform for implementing e-commerce.

At this level, it involves the selection, installation, debugging and maintenance of server-side operating system, database, security and e-commerce system. For example, on Microsoft's Windows operating platform, the server operating system currently has server2003;; The database has SQLserver;; E-commerce applications include commerceserver and contentmanagementServer;; Security includes ISAserver and so on. At this level, many Microsoft certifications, such as MCSE, MCAD, MCSD, MCSA, MCDBA, etc. It is undoubtedly helpful to master knowledge. But it is not the focus of e-commerce specialty, and the position closely related to e-commerce implementation platform is website development.

The third layer, e-commerce application layer.

At this level, it involves business logic. The design and development of website products, such as interface design, may require knowledge of html, css, xml and scripting languages, as well as skills of web page design and image processing such as Dreamweaver and Photoshop. Or the development of network applications. At this level, in some schools, some students interested in technology may reach it. Web design and image processing skills, or web application development This level is mainly responsible for the development of website pages and technical support in the background; Can meet the requirements of the business layer on the technical layer; Proficient in one of ASP/PHP/CGI development tools, able to independently develop the background; Proficient in SQLSERVER and ACCESS, able to independently develop databases. 1 year development experience; Able to read common codes in JSP and write basic JSP programs; Proficient in HTML language, able to write HTML code by hand. At this level, in some schools, some students interested in technology may reach it. Website planning, website editing and website development are all closely related to this level.

The fourth layer, e-commerce operation and management.

At this level, it involves customer service, marketing, trade, logistics, sales and other business support personnel. Familiar with the common methods of network marketing, and have experience in overall operation and management of e-commerce; Be able to formulate the implementation and supervision of the short, medium and long-term development plan of the website; Able to operate the entire website and channel, marketing, advertising and value-added products management and sales; Familiar with network, network marketing and office software; Responsible for the promotion of the company's products on the Internet; Interested in network marketing, can master various concepts of e-commerce and network development. Suitable positions at this level include website operation manager/supervisor, website promotion, foreign trade e-commerce, online salesman, etc.

From the above aspects of e-commerce implementation, we should know what capabilities our e-commerce major has. Students not only require schools and training institutions to offer courses in this field, but also should learn and practice the above knowledge and skills through their own efforts after determining the employment direction.

Five, in order to improve the employment rate of students, we should do a good job of docking with society.

(A), how should schools do a good job of docking with society

If the school has no outstanding aspect in cultivating e-commerce students, it is a hodgepodge. Students feel that they have learned a lot, but they have learned nothing. They are not confident when applying for a job, and they have no experience, so they can't convince themselves that they are the best candidates for a certain position. For schools, they have not created professional core competitiveness. Therefore, schools should consider the following aspects when setting up e-commerce majors.

1, school

At present, most universities or higher vocational colleges in China have opened e-commerce majors, and they are thriving. Existing schools that have opened or will soon open e-commerce majors must be paid attention to by leaders and given strong support in material and financial resources. In terms of hardware, it is necessary to establish high-tech and high-quality hardware facilities, and at the same time carry out large-scale transformation of the Internet, speed up the network, increase bandwidth, and provide a good training environment for e-commerce; In terms of software, buy e-commerce simulation software, such as ECP software, to train e-commerce professionals nationwide.

2. Teacher building.

3. Professional training objectives and knowledge system.

The training goal of e-commerce specialty should be determined according to the ability of enterprises to work with such talents. As e-commerce major is a compound major, involving technology, economy, trade, management and other disciplines, it should be considered comprehensively in the knowledge system. As for how to build its major and how to set up its courses, there is no recognized model at present. Educational scholars at home and abroad are actively exploring the curriculum system and specialty construction of e-commerce specialty. The knowledge system of e-commerce specialty consists of business operation, information technology, computer technology and network technology.

4, e-commerce professional requirements for the course

While doing a good job, we should also strengthen cooperation with society and enterprises, establish an e-commerce practice base, and cultivate e-commerce talents who really meet the needs of enterprises and society.

(2) Students should do a good job of connecting with society.

According to the ability requirements of students majoring in e-commerce, in order to adapt to the requirements of jobs and the needs of enterprises more quickly, the skills learning and ability training should be well connected with the society. As a student majoring in e-commerce, how to make a good connection with social work posts, what courses and contents should be studied, and the application should start from the following points:

1. Students majoring in e-commerce should strengthen basic electronic application technology, business actual combat and professional electronic technology practice while learning theoretical knowledge. Electronic basic application technology is the main obstacle to students' employment at present. Without this foundation, even more theories are castles in the air, which makes employment difficult. Will some enterprises use talents who only understand theory but have no operational ability? Today's enterprises pay attention to efficiency. If employing people, it will certainly bring benefits to the enterprise, but it is not immediate. They should also serve the interests.

2, for e-commerce, don't blindly engage in theory, practice is very important, we must do more and operate more. Pay full attention to practical learning from first-line e-commerce. With the rapid development of modern science and technology, many teaching materials and teachers are far behind the development of e-commerce.

3, practice participation, it is useless to talk without practice.