Traditional Culture Encyclopedia - Photography and portraiture - On promotion skills from the perspective of photography directors

On promotion skills from the perspective of photography directors

Photography instruction improves the aesthetic level of picture-reading skills-

Creativity:

Who finally saw the idea?

What is this idea for?

What is the relationship between color matching and theme?

Color matching:

What is the relationship between color matching and theme?

What effect will it have on the picture without this color?

What kind of user perspective is this composition?

Composition:

What kind of user perspective is this composition?

What are the characteristics of the subject from this perspective?

Use the flower extension of the product to capture creativity, which is closer to women's preferences, and use the consistency of the same pink picture as the product to show the ceremony from the perspective of users opening the gift box. It is a more suitable advertising picture for banner.

Product/Theme Level-

Structure:

What are the characteristics of the product/theme structure?

Materials:

What are the characteristics of the material of the product/main body?

Is the product/housing made of a single material or multiple materials?

Brightness—

What light temperature is used?

Atmospheric country:

What light temperature is used?

Where is the direction of the light source?

Space:

Is the light far or near?

How to divide the space level by lighting control?

Soft and hard:

Does it best reflect the material of the object?

What is the connection with the overall scene atmosphere?