How to operate the little red book correctly? Detailed introduction of Xiaohongshu operation

Last year, when I was studying and studying the operation of Little Red Book, I wrote many articles about the operation of Little Red Book. I registered other types of accounts except "Lu Tao, an online marketer" in Xiaohongshu, and few people paid attention to it. Now I will make a preliminary summary on the operation of Little Red Book. The first step, the account is ready to operate the little red book. The first step is to prepare the account. It is recommended that you directly register a new account to operate, which is safer. Pay attention to the mobile phone used when registering an account. If the little red book account used on this mobile phone has been blocked, it is not possible to register with this mobile phone, and the mobile phone must be replaced. Because the little red book will record the information of the mobile phone "IMEI", "IMEI" is equivalent to the ID number of the mobile phone. Once the little red book account on this mobile phone violates the rules, this mobile phone will be marked and restricted from registering new accounts. Pay attention to those who use the old account directly. If the account has not been used for a long time before the operation, it is best to abandon it. A long time generally means more than three months, so it is best to abandon such an account, re-register a new account, or keep the account for one month before starting operations. The last thing to say about the account number is: one card per machine. Don't register or log in more than one little red book account on a mobile phone, because this behavior can easily be judged as a marketing number, which is restricted. The second step, after the registration of the number-raising account is completed, we will enter the number-raising stage, at which we will do the following work. 1. Set personal information: avatar, name, small red book number, personalized signature and background picture. Avatar is very important for any platform. It's best to use your real avatar. If you make a personal exclusive avatar logo like me, you can use it. One thing to remember is that the avatar must not violate the rules, such as contact information, pornography and other prohibited content. The account name of Xiaohongshu, if you are a personal IP or a brand IP, the name of Xiaohongshu can be a unified IP name. If you want to use a separate little red book name, don't use a name that has been violated before. Xiaohong ISBN can be set as personal micro-signal, or QQ, which is helpful for others to contact us when doing marketing. My little red book has set up my official WeChat account, so we must make reasonable use of the opportunity set by the little red book ISBN. This is the only place where you can leave a micro-signal or QQ number in the little red book. Xiaohong's signature can't leave a micro signal on a platform like Tik Tok. The only thing Xiaohong is allowed to leave is the mailbox. Don't try it except the mailbox. The background image is the same. Don't try to add any illegal content such as contact information, or the consequences will be understood. 2. Use the account to browse the interactive number normally. We can directly regard ourselves as ordinary users. We can browse the little red book normally, like and comment on other people's notes, and search for some interesting content in the little red book. If this number is kept for more than 7 days, you can publish the notes normally and start the operation. Step 2, note the operation 1. Determine the type of bill issued. There are three popular types of notes in Little Red Books: tutorials, collections and videos. Tutorial notes are what we usually call knowledge sharing notes, and they are also the favorite types of notes for small red book platforms and users. This kind of notes is more suitable for photography, beauty, food, fitness, beauty, home, decoration and other industries. Collection notes mean that you recommend many related products in one note, and products of the same type or life scene can be presented in this collection note. Collected little red book notes can be applied to almost all industries. At present, video is popular on all platforms, and video is my most recommended way at present. Now that the video is supported by platform traffic, the small partners who operate Xiaohongshu can seize this bonus as soon as possible. 2. Writing the title of Little Red Book is very necessary for content creators to be a "title party". A good title can greatly improve the reading volume of little red book notes. The title of the little red book notes can be started from five aspects: dry goods, problem seeking, problem solving, mother-in-law and daughter-in-law, and relationship between men and women. Dry goods type: the notes corresponding to this title are generally collection notes. For example: "99 kinds of storage designs will increase your storage space by 30%", "Simple atmosphere, modern style living room lighting collection". Question-finding: You can throw out multiple options for everyone to choose the topic of the little red book notes. The most commonly used spelling is: "Help everyone decorate a small apartment with European or modern style" and "Help me choose which curtain looks better". Problem-solving type: this question is generally written in the form of first talking about the problem and then talking about the solution. For example, "the decoration is afraid of being outdated, and I can't get tired of seeing these three color combinations." "Home appliances are afraid of expensive. Look at these big-name OEM products. " Relationship between mother-in-law and daughter-in-law: 70% of users of Little Red Book are women. The relationship between mother-in-law and daughter-in-law is a very sensitive topic in China, which is easily discussed by women. Therefore, when we write the title of Little Red Book, we can link our products with the relationship between mother-in-law and daughter-in-law, which will lead to discussion. Relationship between men and women: The relationship between men and women is also highly concerned by female users. In view of this, we can write notes with the following title types: "The decoration that makes my husband unwilling to go out is right this time" and "The pink decoration that my boyfriend also likes turns out that everyone is a little girl", which can also attract the attention of female users. 3. Make an attractive note cover. The cover types of the note fire on the little red book generally include: puzzle, picture+text, and clipping. Puzzle: Puzzle, the cover of this kind of little red book, is suitable for recommendation of movies and TV series, sharing in tourist hotels and eating well. When doing puzzles, you can choose pictures of similar products with different styles, real scenes of different places or stills of different TV dramas. Picture+text: This type of little red book cover with pictures and text is very common and widely used. To make this type of little red book cover, we usually add our note title copy directly to the picture, but we should pay attention to the distinction between text and background picture. For example, the color of the background picture is lighter, so we should use brighter text. Cutout: The small red book notes that can be used to cut out the cover types generally include wearing, dry goods and evaluation. 4. The content recommendation mechanism of letting notes be recommended to the target user Xiaohongshu is basically similar to the logic of platforms such as Tik Tok and Today Headlines. The system will automatically tag users and published content. As long as the content does not violate the rules, the system will recommend the published content to users with matching labels. For example, if you like to read articles about decoration design, the platform will recommend more notes about decoration design to you. After a piece of content is pushed by the system to a certain initial number of users, the system will judge the quality of the content according to the user's interactive data, such as likes, collections, comments, forwards and concerns. To judge whether to continue to push to other fans. This scoring system is called CES (Community Participation Score) in Little Red Book. According to the above rules, in order for the notes to be seen by the target users, it is necessary to have keywords on the notes first, so that the system can better label the notes and match our target users, and secondly, it can improve the quality of our content and let users interact and forward more. 5. Let notes get search traffic. Search traffic has always been my recommendation to get accurate traffic. In my own operation practice, search has always been my traffic. The search traffic of Xiaohongshu is also very huge. How can we get this traffic after our notes are released? First of all, we should choose reasonable keywords. The logic of keyword selection on any platform is the same. First of all, it needs to be clear that the flow of core words is definitely the biggest, but the competition of core words is also the biggest. If you only focus on the core keywords, it is basically difficult to do it, and it is difficult to make an effect in a short time. We can settle for the second best and do long tail keywords and related keywords. Although the traffic is not as good as the core words, the probability of ranking is multiplied. If you choose the right direction, you have a greater chance of success than simple efforts. Secondly, choose the right topic. When we publish notes, we usually need to choose a topic. When choosing multiple-choice items, you must choose a suitable topic. The content of the topic is as appropriate as possible, and the number of participants is relatively large. Finally, increase the account weight. Any search engine will rank the content published by high-weight websites or accounts better. It is very important to improve the account weight of Xiaohongshu, generally from the aspects of account level, account likes, collections and fans. The fourth step is to solve the common problems in the operation of Xiaohongshu 1. Little red book notes are not included. A lot of little red book notes were distributed, but they were not included in the little red book. Why? Here I have summarized five reasons. Illegal promotion: When looking for the reasons why the little red book notes are not included, whether there is illegal promotion is the first thing we need to consider. It is mainly to check whether our notes are judged as hard and wide by Xiaohongshu, such as including brand names and too obvious promotional information. Whether the note or account is illegal: if illegal words are detected in the note, the note will not be included, even if it has been included, it will be deleted. There is also to see if your account is punished for violating the rules, and the punished account will not be counted. And the account you are using now has been punished for violating the rules before. Even if you can collect notes now, the collection rate will be very low. If it is an account violation, it is recommended to change a new account directly. Whether it has been reported or not: To see whether our account or content has been reported, we must pay attention to the fact that the pictures can't carry watermarks and QR codes from other platforms, and the words can't carry sensitive words, forbidden words, uncivilized terms, inducements, etc. Otherwise, it is easy to be reported by peers or people with ulterior motives. Note publishing frequency is too fast: If the note publishing frequency is too fast, our little red book account will be abnormal, mainly because the speed and frequency of note publishing will be too fast, and the robot will publish content, resulting in the account being controlled by the wind and the notes will not be included. Under normal circumstances, my operation mode is that an account can publish at most two notes a day for your reference. The device is hacked: as for the login device, it was also mentioned when registering the account, that is, if the account is blocked illegally on the device, the little red book system will record the device information, and then use the device to log in to the new account, which is likely to be restricted. 2. Little Red Book notes are limited. Little red book notes are usually restricted for two reasons. One is that the content is not original, and the other is that the content of the notes contains promotion or advertising information. The solution is also simple. Don't post notes similar to current limiting notes, and don't delete current limiting notes. The notes that we will continue to publish in the future are all original. Well, the detailed strategy of this little red book operation is written here. We must insist on the operation. It is hard to give up at the beginning because the previous traffic was not good and the effect was not good. We must constantly sum up our experience before we can go in. Today is the Lantern Festival. At the end of the article, I wish you all a happy Lantern Festival! Article recommendation: What is the difference between Tik Tok seo and Baidu seo? Baidu SEO traffic operation soft articles and notes: how to collect "original" articles in batches? Baidu SEO traffic operation: how to create multi-keyword titles with traffic and search? 1 hour to understand the precise customer acquisition technology of Tik Tok seo, and the bonus period contains unlimited wealth. About Author: Lu Tao, a practical online marketing school, has ten years of experience in online marketing, and has unique insights and experience in low-cost online customer acquisition. Personal WeChat: lutaoo945 If you need to add friends, verify: official WeChat account. # Benefits exclusive to you: 1. China Traffic Operations Map II. Little Red Book Brand Number Operation Figure 3. Little red book explosion topic template 4. 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