How to successfully plan the summit on the tall?

In recent years, salons, summits and other activities have become more and more popular marketing activities for enterprises. So how to successfully plan an activity with high pressure, high attendance rate and high reservation rate? Here are some experiences to share with you. If you think it's good or helpful, you might as well praise it and encourage it. Well, before it's too late, just say dry goods. Before planning an activity, consider three things. Determine the theme of the activity, determine the work items, and determine the participants. First, determine the theme of the activity. In order to determine the theme of the project, we need to clarify several issues. Who initiated this activity? Boss? Marketing director? Product promotion department? 2. What is the purpose of the activity? Do brand promotion? New product launch conference? Conference marketing? 3. Who is the target group? Entrepreneur? Political celebrities? People in the literary and art circles? Student? 4. What is the theme copy of the event? Knowing the purpose of doing this activity, it is not difficult to finalize the theme. As for how to come up with a tall theme name, the next step is copywriting. It should be noted here that if you want to be active, you must invite big coffee. Regardless of politics, business and entertainment, big coffee has its own flow and influence, which naturally sets off the level of activities. Second, set up a project team. Everything is done by people, so we must set up a project team to decide who will do what. What are the specific tasks assigned by everyone in the project team and what are the time nodes? Then the question is, who needs to participate in planning an event? Generally speaking, there is a general coordinator first. Responsible for determining the direction, arranging tasks, coordinating resources, process audit, project follow-up, etc. With leadership, it is similar to the role of project manager. 2. Secondly, it needs copywriting planning. Responsible for writing all creative copywriting during the activity, including all kinds of posters, publicity content, leaders' speeches, moderator's drafts, etc. , as well as the promotion copy in the early stage of the event and the report copy after the event. 3. Furthermore, there must be a design. Responsible for the design of all publicity materials, including theme posters, guest posters, registration details pages, handbags, letters, work permits, arm stickers, seat cards, famous brands, etc. 4.IT technology. If you want to make the activity higher, you need to use the power of technology to do some more interesting interactions or add color to the process. Then you need a technician to help you realize some interactive functions. 5. Material docking. An activity needs a lot of materials, and it is best to have someone who is responsible for the production of materials. Including supplier selection, cost quotation, production follow-up and so on. The above is only the basic staffing, mainly responsible for pre-planning and implementation. As for how many people are needed, it must be judged according to the scale of activities and the project cycle. Some large-scale activities, short cycle, lighting designers need at least 2-3 people. However, a successful activity, especially a large-scale activity, is often not completed independently by a group, and more often it requires the full cooperation of all departments and even the whole company. Third, determine the task. Simply put, what does it take to plan an activity? There are three stages here: the early stage of the activity, the day of the activity and the end of the activity. The events in the early stage of the activity mainly include: 1. In addition to the previously determined topics, do you need to determine the time of this activity? What is the scale of the activity? How many seats do I need to reserve? Where is the appropriate address arrangement? 2. Process design. How many links are there? Who presided over it? Who started? How many guests are going to give a speech? Say what? How long will it last? 3. Which guests do you need? Is the guest a local or a foreigner? If there are foreign guests, do you need to arrange reception? Guests are public figures, do you need to be alert to the media? 4. What materials need to be prepared? Do you need video production (if you want to make the event look tall, it is recommended to put some videos or small special effects)? What is a gift? What specifications? What is the budget? 5. Activity promotion? On which platforms is the activity information promoted? How to sign up? How to attend the meeting after registration? Is it free? 6. Media cooperation. Do you need media reporters and friends to interview at the event site? Media reception work. 7. Is there a guest dinner after the event? Pick up guests or visitors. 8. Supplier docking, equipment leasing, media, publicity and taking photos. 9. Personnel arrangement, project review and progress tracking of the project team. It should be noted here that the designer's subjective vision of the specifications and tonality of the activity is very important, and all materials follow the subjective vision, which will directly affect the style and grade of the whole activity. Things to do on the day of the activity: 1. All materials will be displayed, set, placed and installed on site. Pay attention to the guest's table card, famous brand and so on. 2. On-site rehearsal: After the process, picture or video playback, PPT, audio, lighting and other equipment tests are completed, the host and guests are in place. 3. On-site sign-in, registration, photo taking, reception, admission guidance and hand-holding ceremony. Pay attention to guiding important guests to the table and don't sit in the wrong position. 4. On-site media reception, and make an appointment for the time and place before and after the interview. 5. On-site control during the activity, master the speaking time of the guests, and try not to have too much overtime. 6. Guest transportation. 7. Dinner arrangements. After the event: 1, the project resumed. Review the progress of the project, do good encouragement, reflect badly, improve in the future, and reward and punish personnel. 2. Post-publicity and media release. What did you do, how did you do it, and what kind of effect did you achieve? Fourth, matters needing attention. The success of the activity is largely reflected in the details. Here, I would like to share some problems that need to be paid attention to in the process of activity planning and implementation, hoping to help everyone do activities better. 1, the theme copy must be determined as soon as possible, and it cannot be changed after it is fixed. Many subsequent activities were carried out according to this theme. Once the theme changes, many subsequent events will have a chain reaction, which is time-consuming and laborious. 2. Process design should not take too long, and each link should not take too long, especially the guest's speech, which should not exceed 15 minutes at most. If there are more, no one wants to hear it, which will affect the retention rate. Also, the order of guests is very important. Who plays first and who plays the finale will directly affect the booking rate. 3, guests must be in advance, a few more as a backup, to avoid some guests temporary conflict. If a guest has a speech, try to rehearse in advance, check the manuscript and frame the time. 4. In the Internet age, traffic is king. No matter what the purpose of the activity is, building a group is necessary for mobile networking and resource sharing. Don't waste time. Therefore, you must remember to print the QR code in advance to facilitate the on-site scanning of the code into the group. 5. Pay attention to the weather forecast in advance and plan B in rainy days. 6. Go to the site in advance and plan the guiding route. If some places are relatively large, or universities and the like, there may be several directions leading to the venue. Pay attention to the road signs. 7. Be sure to prepare a few people who can drive to help the guests pick up and drop off. 8, do a good job in site safety, beware of some people with ulterior motives in the scene. At the same time, do a good job in media relations and strive for more positive reports. 9. The employees have worked hard all day. No matter how busy you are, don't forget to arrange three meals a day for your employees. 10, clean up the site after the activity and leave a good impression on the site provider. Finally, I will add some dry goods to everyone. In order to make the activities more convenient, I will share with you some very useful suppliers and tools. 1, cloud photography (Vphotos) Vphotos will send photographers to the site, and photos of the event site will be posted online in real time. You can see the photos of the live activities in real time through the WeChat link. 2. Activity housekeeper. Can contract all the material production, venue construction, background board, equipment supply, host, etc., that is, in addition to planning, other things can be given to them. Of course it's expensive. If the budget is limited, don't look for them. 3. In addition to the WeChat circle of friends, activities can also be posted to the activity line and interactive bar platform. 4. Multi-meeting and event registration system, scanning code registration, simple, convenient and fast. Charged, the price is not high, and the annual fee is several hundred yuan. 5. Tian orange. Is a video company, can do corporate promotional films, TVC commercials and so on. Not to mention special effects or small videos, high quality. Well, thank you for reading this dry goods sharing article carefully. If you get something, please like it, collect it, forward it, and leave me a message if you have any questions.