What is the advertising copy for the Adidas Wuji "Martial Arts, Defined by Me" series?

Wuji is a men’s training series product co-founded by Adidas and Jet Li. This inspiration mainly comes from Jet Li’s unique insights into people and nature. In order to promote its own brand, the Wuji series has recently released a series of new advertising copywriting, including a Wuji Social Video, a set of poster copywriting of new martial arts creators, and an interactive H5 advertisement.

Today I will mainly share with you the poster copy of "Creator of New Force", which interprets the theme of New Force from four aspects: establishment, destruction, combination and determination.

Wu Yuwu Li: Li, like a mountain. With my energy, I gather the power of mountains. Jointly founded Wuji with Adidas to promote martial arts to the world.

Wu Yuwo broke: broken, became the trend. One punch breaks the rules, one kick shatters the routine. Break through yourself and everything can become a weapon.

Wu Youwohe: Together, everyone has their own strengths. Handle, focus, Tai Chi energy flow. Knee thrust, exert force, Muay Thai shows its power. Together, let Wu not distinguish between you and me.

Wu Yuwo Ding: Ding, instant light. Light is my arrow, pressing the shutter, freezing my breath, martial arts is the confrontation between light and shadow.

This set of posters has four aspects: establishment, destruction, combination, and determination. Each representative character was chosen to fit the theme of "creator of new force." Including Jet Li, who co-founded Wu Chi with Adidas, Torija, who tried to break through his own Xiang Zuo, merged Tai Chi and Muay Thai to create his own new moves, and the photographer who captured the moment for them, in light and shadow. Show their own strength.

In addition, the overall visual style of this set of posters is unified, and the pictures and colors are very consistent with the element of "martial arts".

How about it? After reading this set of posters, does it give you a new understanding of the concept of "martial arts"?

Ye Xiaoyu Copywriter?, author of "New Media Copywriting Creation and Communication", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)