Develop an excellent plan for 7-up marketing activities.

In order to ensure the orderly and effective progress of things or work, it is often necessary to make detailed preparations in advance. A plan is a written plan, which is the detailed rules and steps of specific actions. Then the question is coming, how should the plan be written? The following is an excellent plan for planning Qixi marketing activities that I collected for you, for your reference, hoping to help friends in need.

Excellent planning of Qixi marketing activities 1 theme:

You are more beautiful than the Weaver Girl &; Tanabata is about to benefit!

Activity purpose:

1. Increase the number of customers for your beauty salon through Tanabata activities.

2. Through the development of Tanabata activities, let the surrounding consumers know more about their own beauty salon franchise stores, so as to achieve the effect of promoting their own store brands.

3. Through this activity, we should also achieve the function of maintaining old customers.

Activity time:

August 20xx 16 to August 20xx 18.

Active object:

Xx beauty salon all new and old customers

Activity promotion form:

1. Send bills along the street for publicity, and send promotional vouchers to target customers on the busy local streets.

2. SMS promotion, send blessings to old customers and invite them to join the beauty salon.

3. Promote on official platforms such as WeChat one week in advance.

4. advertise in conjunction with other businesses, and push advertisements on the radio if possible.

Activity content:

Scheme 1 "Unlimited True Love": On the day of the event, as long as men buy a "Valentine's Day Love Gift Package" in the store, they can go out to enjoy a long-term membership card in addition to preferential items. For a long time, you can enjoy a 10% discount on basic care items in beauty salons. And if you buy a gift box on Tanabata, you can also get flowers and chocolates.

Activity plan 2 "Vows of Love": This activity will only be held on August 17, the Valentine's Day of Qixi. As long as your husband and boyfriend write their vows to their partners on the day of the event, they will post these touching love stories on the love wallboard in the beauty salon lobby for everyone to witness. As long as couples or couples complete this activity, they can enjoy the facial project package worth 1500 yuan.

Activity Plan 3 "Infinite True Feelings": All female consumers who go to the store to spend money during the activity can get a coupon for the best love story, choose the love story that they think is the most touching, and attract consumers to actively participate.

Precautions for activities:

1. Make the sales task of beautician during the activity, and give corresponding tasks, and give rewards and punishments after the activity.

For such a romantic and warm festival, beauty salon franchise stores should also decorate the festive atmosphere. The purpose is also to attract customers and stimulate their desire for consumption.

3. The pre-publicity leaflets of beauty salons should be infectious and impress the target customers with the most romantic, reasonable and considerate reasons, especially the male compatriots in activity 1 and activity 2.

Excellent plan for developing Qixi market activities II. Theme of the event

Passion blooms, and there is love in the times.

Second, the activity time

August 28th-29th

Three. Activities:

(A love song duet confession

On August 28th, 10:00-20:00, a special area was opened on the side of the children's area on the 6th floor. Mike was connected with the broadcast room of the shopping mall, and couples could sing or pour out their hearts to him or her in the form of love song duet or confession. And broadcast it immediately through the mall broadcast. At the same time, beautiful gifts were prepared for each couple.

(2) The fragrance of romantic lover's rose (8.28)

During the normal business hours on August 28th, customers can get a rose (limited to 300) for free at the promotion desk on the 6th floor. On that day, 200 yuan was full of cash shopping, plus a box of exquisite chocolates.

Note: The consumption amount is not cumulative. Only one chocolate can be given for a single cashier receipt (cash shopping is full in 200 yuan), and the excess will not be given repeatedly.

Fourth, media publicity.

1. Media selection: xxxx Evening News

2. Layout specification: xxxx Evening News 1/3 edition in red.

3. Date of listing: August 29th.

4. Expenditure: 28,920.00 yuan.

Verb (abbreviation for verb) cost

1 2 exhibition board:100.00× 2,200.00 yuan.

2. 2 lintels: 700.00× 22,900.00 Yuan.

3. Print advertisement: 28,920.00 yuan.

4. The Asset Operation Department is responsible for gifts (roses, chocolates).

5. Audio fee: 400.00 yuan.

6. Other miscellaneous expenses: 1000.00 yuan.

Total: about 19020.00 yuan (excluding the cost of roses and chocolates)

Sixth, tips

In this activity, vip cards can use the discount function.

Excellent planning to carry out Qixi marketing activity planning 3 activity theme: romantic encounter, love Qixi

Activity time: x month x day -x month x day

Activity purpose:

(1) Tanabata is in summer. At this time, holding romantic promotion activities will just improve the unsatisfactory performance of beauty salons in summer, stimulate the positive work enthusiasm of beauticians and inject fresh vitality into beauty salons;

(2) Active atmosphere, effectively expanding new customers, increasing the stickiness of old customers, and expanding influence and popularity;

(3) Increase the popularity, enhance the store image, stimulate consumption, and boost the performance growth of beauty salons.

Activity content:

(1) On the day of the event, couples or couples who spend over xx yuan in our store can get a beauty and skin care project card worth xx yuan from the beauty salon and a love gift for free.

(2) Hold a sweet photo collection activity for couples or lovers, and collect photos of romantic love through the beauty salon WeChat public platform or email one week in advance. During the activity, X pairs of lucky romantic couples will be selected and given a beauty salon nursing year card.

(3) Jointly provide event gifts with major local businesses, such as jewelry, wedding photography shops, cosmetics shops, etc. Customers who spend over xx yuan in the beauty salon during the activity can enjoy the preferential activities of the surrounding businesses.

Activity promotion:

One week before the event, publicity can be carried out by dressing up the atmosphere inside and outside the beauty salon, pulling banners, putting up posters, LED advertising lights, distributing leaflets and registering booths. Of course, you can also promote the local life column platform or the activities of beauty salons on the official WeChat account and Weibo through the Internet to stimulate everyone's enthusiasm for participation.

Activity preparation:

(1) Preparation of various materials for promotional activities: flowers, balloons, banners, posters, gifts, discount cards, etc.

(2) Speech training during beautician's activities, exercise preparation before activities, psychological training, etc.

(3) Joint activities with surrounding businesses need to be prepared for communication in advance.

Excellent plan for developing tanabata market activities. Theme of the event

Love life and show love sincerely.

Activity (1) Theme: Valentine's Day lovers, unlimited true love.

Activity (2) Theme: If you love me, say it bravely.

Activity (3) Theme: Family is priceless, and love me is rewarded.

Second, the activity time

20xx August 1 to August 7th

Third, the object of the activity

1. Activity (1) Target audience: 23-45 years old, dressed appropriately, especially men who drive private cars and customers of beauty salons;

2. Activity (2) Target audience: husbands (or boyfriends) and beauty salon members of the participants in the activity (1);

3. Activity 3 is aimed at the target audience: activity (2) participants and all women participating in the selection;

Four. Activity content

Activity (1): "Valentine's Day lovers, unlimited true love" special offer.

During the activity, all men can buy a special package of "Romantic Couples" (worth 999 yuan) in the beauty salon to give it to their wives (girlfriends) to fully express their love and thank their wives (girlfriends) for their support and help over the past year. Beauty salon customers can also promote at the same time (couples can enjoy preferential activities);

Beautiful heart card can enjoy nine major discounts:

1, optional basic nursing items 12 times;

2. You can choose four body care items;

3. Send a set of "Love Unlimited" customized product gift box (specially packaged) to his wife (girlfriend);

4. On August 7th, a bouquet of flowers (1 1 flower, color of your choice) and a box of exquisite chocolates will be presented to the designated person by a special person.

5. Get a famous men's belt (or a famous shirt and wallet);

6. Get a special cleanser for men;

7. Give male kidney care once;

8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get beautiful prizes;

9. you can get a 10% discount on the same day booking;

Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.

Activity (2): "If you love me, say it bravely".

During August1-August 7, 20xx, all men and husbands (or boyfriends, note: you don't have to buy the special package of "Romantic Warm Hearts for Couples") can get a token of love card in the beauty salon, write down their touching words and stick them on the heart-shaped board at the entrance of the beauty salon, so that everyone can witness their feelings for their lovers.

Activity (3): "Love is priceless, love me with a prize" best love story selection activity.

20xx From August/kloc-0 to August 7 (before 3 pm), all female friends can receive the best love words, and choose their own best love words to express various rewards. All female friends who participate in the selection can get a beauty salon experience voucher (or a xx yuan voucher), and participate in the lucky draw to get beautiful prizes;

The selection results were announced on August 7th 17: 00, and five awards were selected: the most touching love story award, the most creative love story award, the most popular love story award, the most simple love story award and the most humorous love story award. Winners can get a free western restaurant couple package (or a free couple movie package). At the same time, several winners were selected (the awards and prizes were decided by the beauty salon);

Verb (abbreviation of verb) activity promotion;

1, key publicity time: five days before the event.

2. Publicity means: a. Send an order (theme: letter to a man,); B, hanging banners (activity theme); C. Poster posting or X-box display (activity description); D. newspaper clippings; E. Female members of beauty salons publicize and ask to bring them to their husbands or boyfriends; F, others;

Remarks on intransitive verb activities:

1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object DD-men；;

2. Publicity focus: Emphasize that the special package of "Romantic Couples" is the most caring for the wife (girlfriend) and the actual expression of love;

3. Make the sales target of the activity, and decompose it into the task index of the corresponding beautician (beauty consultant), and reward according to the achievement rate after the activity.

4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", it must be removed during the event; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;

5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;

6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and beauty salons.

Valentine's Day in China is the most romantic of the traditional festivals in China. According to legend, the night of the seventh day of the seventh lunar month is the time when the Weaver Girl and the Cowherd meet. Because of the beautiful legend of Cowherd and Weaver Girl, Tanabata has become a very romantic festival. Where do you want to find romance this year?