Movie poster illustration-which movie poster do you like?

In the evening, I watched a documentary about innovation, about Hong Kong film illustrator Ruan Dayong. Illustration is only a very inconspicuous division of labor in the film industry, and it also plays an important role in the promotion and box office of the film. Ruan Dayong happened to catch up with the most brilliant 1980s and 1990s of Hong Kong movies. He used to be an illustrator. He got up early to help advertisers design advertising posters in advertising companies, and later set up his own studio to draw posters and illustrations for movies. "Crazy Money" and "Samuel Hui Brothers" made Ruan Dayong gradually famous in the Hong Kong film circle. In the 1980s and 1990s, Ruan Dayong became the hottest figure in the movie poster industry. Everyone thinks that movies made with Ruan Dayong's posters will sell well. In those years, the posters of the eighteen films of The Three Brothers of Xu were all painted by Ruan Dayong. At the peak, Ruan Dayong made the posters of the current film screening, tomorrow film screening and new product preview.

After watching this documentary, I have several deep feelings. First, poster illustration is just one of the small jobs in the film industry, and we won't notice it. But poster illustration is also a small industry, and this industry also breeds master-level industry elites. Also respected by everyone. Therefore, we can't see or notice how many people in all walks of life are working in obscurity. If you are not an insider, there is no place to know. But they have brought their technology to the highest level in the industry. On the other hand, it is very small. Even in the industry we are now working hard, it is not an industry elite, and there is even no voice.

The second feeling lies in the value of innovation. Seeing the exquisite illustrations, the pictures are vivid and the details are well described. At the same time, they reflect the author's meaning in an unimaginable way. What impressed me most was that in order to highlight the central idea he wanted to express, the author exaggerated some details, but there was no contradiction in the overall presentation, which made people feel natural, smooth and beautiful.

On the other hand, the design works we see every day, the product information made by the company's small partners, and all kinds of pictures are often rigid and rigid, and some are just step by step, echoing others' opinions and copying by one person. It does not reflect the level and value that a designer should have. Generally speaking, it lacks a sense of value.

At the same time, it is shocking that the influence and sense of value brought by a good product go beyond the product itself, even beyond the present era. They have become an art, affecting a whole generation of young people in the same industry and not in this industry. This is a very valuable and meaningful thing in itself, and it is such products and services that we should pursue.

He claimed to be a painter, but he touched an era with his hand painting. He is called the father of Hong Kong movie posters. All his love is meaningful, and he must persist.

- 1-

Speaking of Ruan Dayong, everyone may be very strange.

But as a generation who grew up watching Hong Kong movies, I believe you are no stranger to the following movies.

Overseas poster of "Raptors Crossing the River"

Crazy money poster

"plan a" poster

Poster of the descendants of the dragon

Jackie Chan, Stephen Chow, Sammo Hung and Ceng Zhiwei all appointed him to paint posters, and most of the posters of the golden age of Hong Kong film industry came from Ruan Dayong.

During the entertainment restriction, he made the film full of expectations.

-2-

Ruan Dayong, 194 1, from Cixi, Zhejiang.

The first nobleman in his life was his father who was good at painting.

parents

As a result, Ruan Dayong was the best painter in his class since he was a child.

Even so, in an era of material scarcity and insecurity, his father always thought that painting had no future.

Therefore, Ruan Dayong has never had a teacher, but only likes to study the facial expressions and movements of various characters. This habit has not changed until now.

It is this habit that laid the foundation for him to hold characters.

"To draw a good person, you should not only use your eyes and hands, but also use your brain and heart."

He once joked that he didn't like painting, but he loved painting people he liked.

Only if you really like this person can you draw vividly.

▲ Ruan Dayong likes to nail the drawings on the iron gate and stand up straight before painting, because only in this way can we accurately grasp the proportion of characters and will not draw crooked or out of control. This habit remained until he was over 70 years old.

At the beginning of liberation, Ruan Dayong moved to Hong Kong with his father and family after graduating from Shanghai Xuhui Middle School.

After entering the society, in order to find a bite to eat, he first worked in a cotton mill in Tsuen Wan, and later was promoted to draw production charts. In order to write less carbon paper, he developed a strong style of writing.

Later, I went to the art department of Yonghua Studio to whitewash the scenery, then went to the cloth company to specialize in chartered oil painting, and then drifted to a foreign company like Longman Publishing House to draw illustrations for the teaching materials.

From 1966 to 1975, Ruan Dayong spent nine years in an advertising company, from draftsman to art director.

-3-

1975, he met another important person in his life, Xu Guanwen and Samuel Hui.

At that time, a colleague told him that Xu Shi brothers were collecting propaganda drawings for the new film Crazy Money.

Relying on his artistic skills of drawing characters since childhood and years of work experience, Dayong drew his first movie poster, which was unexpectedly selected and posted in major theaters.

▲ The manuscript he took to contribute in those years.

After the posters of Crazy Money were hung all over the front and back yards of major cinemas, Ruan Dayong thought it might be feasible to make movie posters.

He learned that the Xu Shi brothers were about to make a new film, almost exactly the same, so he found a friend to take him into the Jiahe studio, holding a poster of Crazy Money in his hand, and offered to help them draw a poster of the new film.

Samuel Hui agreed, so he had a second cooperation. At that time, a bottle of coke sold for 30 cents, and this poster brought him 2700 dollars.

With the hot sale of two consecutive Xu Shi Brothers movies, the poster image is more deeply rooted in people's hearts, and Ruan Dayong has become famous at one fell swoop. Many film companies invited him to draw movie posters.

During this period, he painted Sammo Hung's Five Lucky Stars series, four overseas posters of Bruce Lee films, Jackie Chan's Plan A and the Dragon Warrior, the descendants of Stephen Chow's Dragon and the new Jingwumen.

At that time, the whole film industry thought,

The movie in which he painted the poster must sell well.

-4-

Ruan Dayong's painting style can be described in four words-Ghost Horse Elf.

He doesn't like conventional things, the golden ratio and white and smooth appearance are not what he pursues, and he loves defective faces.

He is good at exaggerating characters, but he never loses his accuracy.

The picture has both Chinese and western visual aesthetic effects, exquisite ghost horse, elegant and harmonious, with eye-catching fonts, which have been teased before entering the cinema.

"Dragon Warrior" movie poster

-4-

Ruan Dayong had the low-key and practical temperament of the older generation at that time. In all kinds of interviews, he always laughs at himself for "no ambition".

100% of things are usually only 80 points, and it doesn't matter if you eat every day.

He never considers himself a master, but he modestly calls himself a "painter", but he is always very serious and responsible for his own creation.

He really doesn't have any great ambitions, as long as he can always do what he likes.

▲ In order to make Bruce Lee look good, he studied repeatedly, even the slight changes of muscles, and finally became the person who painted Bruce Lee most vividly.

-5-

17 years, he created more than 200 posters.

Zhang Zhang is a work of art and a well-deserved master.

In the early 1990s, Ruan Dayong's family moved to New Zealand.

I have nothing to do with the filmmakers I used to work with.

At the age of 66, his wife died, and he was suffering from depression. His temperament has become unpredictable, he can't sleep all night and can't eat anything. At the age of seventy, he took a sentence engraved on the seal of his idol Li Keran as his motto:

"70 years old, self-knowledge."

Only when you live to be seventy years old can you truly appreciate the vastness of heaven and earth and the depth of truth.

What you have experienced and understood is only superficial, and people have become broad-minded.

He picked up the brush that had been left for a while,

When painting is only based on interest, it has once again become a part of Ruan Dayong's life, making him as happy as he originally expected.

▲ Ruan Dayong's works in New Zealand in recent years.

Now painting has moved from paper to computer screen, and many movie posters are drawn by hand-drawn boards, occupying more than half of the fields such as games, illustrations and comics.

A variety of dazzling movie posters constantly impact the eyes of the audience.

Ruan Dayong's unique poster painting is more realistic in this period.

This is what I'm talking about.

Two years ago, because too many people asked about Ruan Dayong's posters, Xu Guanwen's son Xu Siwei got to know this man who made outstanding contributions to the film industry and made a documentary "Poster Master" for him.

This recently released film was selected for Hong Kong International Film Festival, Singapore Chinese Film Festival and Spain Vic Film Festival.

Hong Kong people's long-forgotten film memories have been turned over again, which has also attracted a large number of young "literary youth" groups.

I haven't realized for a long time that pen is a world that can bring joy and emotion.

I miss their enthusiasm and purity of always being loyal to themselves and only doing what they love enough.

In this impetuous era, it seems more.

Precious enough.

This article was originally written by Juejiang, please contact WeChat official account: juejcy.

Which movie poster do you like? I have watched many movies recently and have been thinking about how to make an excellent movie poster.

Before watching a movie, it can stimulate your strong interest;

After watching the movie, you have an "epiphany" feeling about some plots in the movie;

Apart from the film, it is an independent aesthetic work.

Before 1980s, movie posters were all printed and produced by the mother party, especially those hand-painted movie posters with masters of painting, which not only improved the artistic taste of movie posters, but also had certain collection value. Nowadays, the introduction of high technology has brought a revolution to the production of movie posters, which makes the production of movie posters very convenient and easy. Compared with traditional craft posters, it has almost no collection value.

Watching movies is a luxury in an era when TV sets are not popular. In the era when mobile phones can watch movies, watching movies has become a daily necessity. Therefore, movie posters become more popular and commercialized, which weakens the artistry of movie posters.

But there are also a group of designers who use their own expressions to describe their love for movies. Their works are changeable in style, and they don't emphasize the star effect, but pay more attention to the expression of the essence of the film. The purpose of these posters is not how to "sell" the film, but as a deeper interpretation of the film from the audience's point of view, more like a review of the film.

Therefore, I selected a series of posters from three aspects to share and appreciate with you:

First, give you an epiphany.

0 1 Titanic

Cameron's classic Titanic was popular all over the world, and I still remember the poster at that time.

When the little plum on the original poster is in full swing, the poster picture on the lower right can remind you of the classic sentence "youjumpijump".

These excellent movie posters that you have never seen are definitely worth collecting!

The film begins with In the Center of the Sea, ends with In the Center of the Sea, and is finally sunk into the Atlantic by Grandma Ruth. I recommend this one to you. It was designed by LaurentDurieux. The core element of the poster is the desire for wealth and desire, using the most popular Trajan font in the film circle.

Excluding text messages, when I first saw this poster, it was difficult to connect it with Titanic. A closer look reveals that it is the heart of the sea hanging on Grandma Ruth's chest, and the shape of the collar cleverly constitutes the deck of the Titanic.

These excellent movie posters that you have never seen are definitely worth collecting!

02 Alone at Home

Probably my favorite comedy movie so far. 1990 movie, the plot, scene and characters are all good. Different from some comedy movies, its punch line comes from each actor's perfect interpretation of the role and, of course, the clever thinking of the screenwriter. After so many years, it seems that even the United States itself has failed to make the same film. The following poster design from AdamSimpson has also been cleverly thought by the designer. Kevin, the "kid", did not appear in the picture, but showed Kevin's wit through the antics of a stupid thief, as humorous as the plot of a movie! These excellent movie posters that you have never seen are definitely worth collecting!

Star Wars: The Last Jedi

Such as the title-"The Last Jedi", AndrewKwan's poster design has no suspense, and the title is given in the most intuitive way: the tired back is slowly disappearing against the blood of the sunset, a legend is over, and two suns are hanging in the air, which is the origin and the best destination of Luke.

04 Escape from Breaking Bad

The 90th Academy Award for Best Original Screenplay, a thoughtful film full of horror, racial issues and technological elements.

JayShaw's design is a common poster design style in the 1990s. It removes color and focuses on graphics and layout expression. The picture is fixed on the action of "taking out" the spoon from the head cup, which means to replace it intentionally, and also focuses on "GetOut" visually, which is meaningful. Just like this movie, fear will not appear when you think it is coming, but hiding in The Secret Behind is bolder than you think.

The jazz soundtrack and Rhodes' conspiracy theory in the film make the film full of black humor and irony.

05 "007: Ghost Party"

Whether you watch this movie or not, you must watch the title of "007: Ghost Party". Its expression can be appreciated as an independent film, and some people even give a better evaluation than the film.

The ring in the title of the film is the theme of the film: Ghost Party. The pattern on the ring is a combination of octopus and ghost. The poster of "007: Ghost Party" is full of handsome guys and beautiful women daniel craig and monica bellucci.

From this point of view, PedroB's poster. Like the title of "007: Ghost Party", Maia version prefers to express the theme of the film with octopus, ghost, skeleton and other elements.

The title of "007: Ghost Party"

Off-topic: The soundtrack of "007: Ghost Party" is "Writing" sung by British male singer SamSmith.

Swiss Army Man

Master Xing is right. Playing a dead body is a technical job. DanielRadcliffe, a famous actor in Harry Potter, plays a very important corpse in The Swiss Army Knife. This "corpse" can make faces, spit and do almost anything. It even shows amazing functions-the violent "fart flow" can be turned into a jet rowing boat, leaving the desert island with another protagonist, Hank.

This is a film classified by Baidu as plot, comedy and adventure. To be correct, this is a black comedy. Pedro Bo. Maia version of the Swiss Army Knife poster is designed from a special perspective. A close look at this special composition and absurd behavior is just like watching this movie.

07 heroes 6

There is no doubt that the popularity of Great White is much higher than the film itself. The facial modeling of "Dabai" is inspired by Bell in Japan. ShiyoonKim, a character designer, found that there was a slender gap connecting the two holes in the upper part of the clock, which inspired the design of lines connecting the two eyes.

This minimalist design concept without mouth allows Dabai to express emotions with blinking and body movements, but it gives you more explanations of Dabai's rich body language. BerkayDaglar's poster is very well interpreted.

Second, make a movie a still picture.

Aside from the plot, many movies have high-quality pictures. Among them, wes anderson's film "The Grand Budapest Hotel", in which the tone, props, scenery, high saturation color, and attention to the details of each frame have reached a paranoid level.

Such picture composition and color application bring a visual feast to the people watching the movie.

The poster works recommended below are not as simple as capturing pictures from films, but are used by designers through their personal styles.

star wars: episode vi return of the jedi

JaehwaLee's poster, with a clean background, creates a broad sense of space, which makes the role modeling more prominent, and the beauty of Star Wars fonts is unobstructed.

09 Batman

The beauty of black. Batman, as a dark hero, and the plot itself and scene style are active in the overall atmosphere of darkness, cleverly using black as an illustration, laying the emotional tone of the dark picture.

10 water story

Sargam fell in love with fishermen, although the times were fixed in the depressing background of the Cold War, which involved real social problems such as racial discrimination, homosexuality and gender weakness in today's society. But the story integrates lust and almost sacred love into the image of "water" and completes a beautiful and fantastic adult fairy tale.

Edward Scissorhands

It never snowed before where the hostess lived. Only when Edward appeared did white snow flowers begin to fly on that land. As a machine, Edward has almost no expression, and a pair of sharp scissors hands is not conducive to expressing feelings. The cold tone is even more memorable against his pale face.

12 Oscar Pistorius 2049

This film highlights the color without losing the dystopian feeling. The director is roger deakins. The picture is either a desert filled with smoke or a cold and humid rainy night, which successfully makes you feel uncomfortable in the future. Any frame of the picture is a work of art.

And the following poster, ChrisSkinner, through his personal style, reappears Cyberpunk-style street scenes and ambiguous neon tubes in front of you.

13 matrix

The classic sci-fi film of 20 years ago, ChrisSkinner described the scene in his own way, and the details were handled in detail, which can be enjoyed as an independent work.