Who knows what the visual language elements of photographic composition are?

The role of lines in photographic composition

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Beu China Advertising Home Network

The formation of visual images is It is composed of specific visual images, and the visual image itself is composed of lines, which are the basic elements of vision. Abstract lines form concrete images. The specific objective world exists in people's subjective feelings, because the visual image is composed of people's psychological balance and physical balance.

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Beu China Advertising Home Network

Lines that exist in nature are different from imagined lines. Nature only has volume. Volume is depicted in art by means of outline. For photographers, lines are a depiction tool whose function can objectively depict objects or subjectively suggest emotional conditions and reactions. Line structures in hieroglyphs and letters were used as basic means of communication. But artists use lines in a much broader way of communication.

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Beu China Advertising Home Network

Lines play an important role in photographic composition. First of all, as the skeleton of the structural picture, it not only has the function of forming a specific image, but also has the function of expressing the specific image. It not only has concrete and intuitive expression, but also has abstract hints and symbolic functional performance. For example, when photographing a man with a resolute and powerful personality, in addition to accurately showing the specific image characteristics of the character, some specific technical techniques (such as light, color, etc.) should also be used to emphasize the outline of his face and body. Wire. Some of the male models we often see in cigarette advertisements can often bring this feeling to people. Here, the role of lines is obvious. It brings meaning in expressing images, organizing space, structural forms, inspiring emotions, and even characterization of characters. The line structure of the picture is closely related to its expression or emotional content.

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Beu China Advertising Home Network

The role of lines in the picture is also to create a sense of visual balance in the picture. . Through the arrangement, organization and segmentation of lines, it makes the photographic composition meet the psychological needs of people's visual balance; through the aggregation and dispersion of lines, it guides people's vision to focus on the subject of the painting, and creates a certain sense of order in the picture itself.

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Create a photographic composition that is as dynamic and rhythmic as music. This is also the role of lines in photographic composition. a role in. In this regard, modernist painters Vasily Kandinsky and Piet Mondrian can inspire us. The arrangement and combination of lines of various shapes will produce rich and colorful visual and psychological feelings. The organization of lines also results in very definite forms. In this regard, the world's famous architecture and architectural designers have also made full use of this function of lines.

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Beu China Advertising Home Network

The role of lines in photographic composition not only determines the shape and characteristics of the subject It has both physical function and visual psychological function of inspiring people's concrete feelings. Under normal conditions, it must conform to people's visual physiological habits. This is the role that line, an element of visual language, plays in photographic composition. In advertising photography with high technical content, the role and function of lines must be realized through the photographer's superb technical means. It must effectively serve the subject of the photo. The composition method should serve the theme that can capture the audience. A pure sense of form is meaningless in advertising. Of course, the lines themselves can also perform several functions at the same time. The use of wide lines includes the creation of light, shade and texture. This illustrates the difficulty of creating a clear distinction between the elements that constitute art.

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Beu China Advertising Home Network

2. The role of form and shape in photographic composition

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Beu China Advertising Home Network

A psychological school that originated in Germany in the early 20th century had a significant impact on the field of visual art. This school of psychology, known as Gestalt (also known as Gestalt psychology), has a theoretically guiding discussion on form and shape. Gestalt is the transliteration of the German word "gestalt". It refers to form, shape, or a separated whole. This school of thought emphasizes the importance of Gestalt phenomena. This school of thought believes that every psychological phenomenon is a Gestalt, a separated whole, and the whole is not equal to the sum of its parts. On the contrary, the whole exists before the parts and conditions the nature and meaning of the parts.

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Beu China Advertising Home Network

The most important insight of Gestalt theory lies in its relationship between graphics and substrate.

From the first moment we look at a scene or picture, we instinctively select one object as the figure, and the rest become the base. The time required to make this selection is only 1/100 of a second.

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Beu China Advertising Home Network

The difference between the chart and the base is governed by the following factors:

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(l) The graphics must be clearly separated from the base;

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(2) Usually the larger parts of the picture are The small area is regarded as the figure, and the larger area is regarded as the base;

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(3) The figure and the base cannot be perceived at the same time;

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(4) Adjacent similar visual components are combined into graphics;

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(5) Symmetry and relative Closed shapes often tend to be viewed as figures.

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Beu China Advertising Home Network

The basic condition for obtaining a sense of form in photographic composition is that there should be good graphics and graphics in the center of the picture. Basal relationship. At the same time, the photographic composition itself also has specific requirements for the shape itself:

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Beu China Advertising Home Network

First of all, the composition must pass Shape captures the essence of something. We know that everything exists in three-dimensional space. In the form of picture composition, generally only the two-dimensional state of things can be seen, which sometimes does not reflect the essence of things. This requires the photographer to reveal the essence of the book in the form of composition.

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Secondly, choose a prominent mark or feature from a complex thing. This requires the photographer to have special visual judgment. We know that complex decorative patterns are actually changes in very simple symbol styles. Any complex book has its symbolic marks or characteristics. Only through in-depth observation and understanding can photographers extract these symbols from complex things

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A good photograph needs not only to delete unnecessary Details, but also be able to select those features that illustrate the problem. In other words, it must be able to convey the most important information to the eyes in a timely and clear manner. To do this, it is necessary to simplify the form of photographic composition. In Gestalt psychology, simplification is described as follows: simplification creates order, which organizes the rich meanings and diverse forms in the picture into a unified structure. In this structure, all details not only have their place, but also have their own division of labor.

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Beu China Advertising Home Network

The conditions that cause simplification usually include the following:

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(1) The tendency in the brain field to develop towards the simplest structure can make the perceptual objects look as simple as possible; (2) Stimuli that evoke perceptual experience simplification;

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(3) Simplification of the meaning conveyed by perceptual objects;

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(4) The relationship between the perceived object and the meaning it conveys;

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(5) Also observe the mental state of the observer.

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Beu China Advertising Home Network

Stimuli refer to graphics projected onto the retina of the eye. It is a physical thing with objectivity, and this objectivity evokes people's subjective experience, thereby producing visual stimulation. The subjective reinforcement of this stimulus is the simplified form requirement of the visual picture. Secondly, it is the impact of the meaning conveyed by the perceptual object on the perceptual experience. The essence of all art forms is that they can convey a certain meaning. Every form must convey a meaning that goes far beyond the form itself. Simplification requires agreement between the structure of the meaning and the structure of the pattern that presents that meaning. This consistency is called "isomorphy" by Gestalt psychologists.

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This "simplification" tendency shown in perception is an "organization" (or construction) tendency in the form of "need" . This need to organize the figures that appear in the field of view increases greatly whenever they appear less than perfect or even defective. This need is satisfied when the figures appearing in the field of view are more symmetrical, regular or perfect.

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Since the grasp of "shape" is related to the "organization" activity of stimuli in the process of perception, the grasp of shape must be accompanied by various complexities. Psychological feelings, such as tension, relaxation, comfort, depression, smoothness, joy, etc.

When incomplete shapes are presented in front of our eyes, it will cause a strong visual tendency to pursue completeness, symmetry, balance, harmony and simplicity. In other words, it stirs up a visual tension that visually "replenishes" or restores it to its proper "complete" state. As a result, the level of sensory excitement is greatly increased.

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In artistic creation, how to create a clearer sense of form and visual stimulation through incomplete shapes is an important manifestation of the artist's creative ability. A truly infectious incomplete shape does not look ambiguous, but by omitting certain parts, it highlights other key parts, and further makes these protruding parts contain a kind of pressure to "move" towards a certain figure. or tension. Every shape is a manifestation of tension and exists in a specific "force" field.