Traditional Culture Encyclopedia - Photography and portraiture - A cutting-edge fashion illustrator-the hottest fashion illustrator in the contemporary era! How is it made?
A cutting-edge fashion illustrator-the hottest fashion illustrator in the contemporary era! How is it made?
As an established visual communication medium, fashion illustration has not stopped developing in the new era, but also derived many new forms of expression with different styles. How many popular and eye-catching fashion illustrators and their works do you know?
Fashion illustration's golden age
In the early days, the cooperation between fashion illustrations and fashion magazines helped it enter a heyday. At that time, magazines almost invariably used illustrations to make pictures from the cover to the inside pages. At that time, readers received fashion, art, taste and other information from exquisite illustrations. It can be said that fashion magazines and fashion illustrations at that time were mutually successful.
Harper magazine cover
Fashion illustration's Collision with Fashion Brands
In the digital age, photographic works have become the main source of visual communication of magazine publications. Although the magazine era with fashion illustration as the main propaganda media has ended, the fashion illustration industry has not fallen asleep, but has been developing and evolving in a new direction.
The cooperation between fashion illustration and fashion brand is the most successful new way excavated at present. As the hottest brand at present, Gucci often looks for some popular illustrators to cooperate on social media.
The following colorful and poetic works are all created by illustrator HelenDownie. It is worth mentioning that this highly professional illustrator is actually a housewife with a non-professional background. Her legendary experience and her paintings became popular on the Internet at the same time. In addition, her painting style is strikingly similar to the new aesthetic concept advocated by Gucci, which made the brand creative director take a fancy to her works at a glance and launched a series of in-depth cooperation.
Helen doni factory
Although she is a mother, there is always a little girl's innocence in her unconstrained works. In particular, the innocent big eyes of the characters in the painting are even more strange and full of childlike interest.
Helen doni factory
However, this is not the first time Gucci has cooperated with a fashion illustrator. Previously, the brand also invited another illustrator, AlexMerry, for a more "artistic" cooperation.
From new york to London, from Milan to Shanghai, all cities with art walls were occupied by Alex's creative fashion illustrations almost overnight. It is rare for such a giant fashion illustration to be presented in this way, so when the picture of the art wall was released, it immediately caused a sensation on the Internet.
AlexMerry's works
In addition, Gucci will also sell products in the form of illustrations, so that all interested consumers can find and own these products. They turned these fantastic products into reality. On the other hand, the audience can see from these romantic fashion illustrations that the style of fashion illustrations is no longer single.
AlexMerry's works
When it comes to cross-border cooperation between fashion illustrations and brands, Prada has to be mentioned. 20 18 men's spring and summer series show, the brand invited illustrator JamesJean to cooperate for the second time, which shows the degree of attention of his works.
The works of James Jean and Oliver Schlowing.
This time, JamesJean and Belgian graffiti artist OliverSchrauwen jointly created an illustration of the exhibition space. Viewers look at these pictures, just like watching a funny comic book on the spot.
At the same time, the author also produced an illustrated publicity video with the same style for Prada. James's cool illustration style, combined with Prada's futuristic fashion style, complement each other.
JamesJean's works
In the same year, in Prada's women's show, the brand also chose to join hands with fashion illustrators. Eight female illustrators were invited in this collaboration: StellarLeuna, TrinaRobbins, BrigidElva, JoelleJones, GiulianaMaldini, NatsumeOno, Emma Rios and FionaStaples.
In addition to creating wall works in the exhibition space, they also perfectly integrate illustration works into the new season's fashion collection. Their comic style works not only inject vitality into fashion, but also increase the possibility of stylization of fashion illustrations.
Today, fashion illustration is no longer routine. Everyone can create their own illustrations as long as you are willing to write.
GraceCoddington's works
Pioneer fashion illustration
In addition to cross-border cooperation with fashion brands, some professional fashion illustrators insist on independent creation. While mastering the basic techniques of illustration, they extended and explored the painting form of fashion illustration and explored their own style.
VelwynYossy, a pioneer of fashion illustration, has drawn a series of unique works. From the smooth and neat lines of the characters in his works and the exaggerated but still just right overall proportion, we can see that he has been pursuing modernist aesthetic ideas.
VelwynYossy's works
ErnestoArtillo, another new star fashion illustrator, extended fashion illustration to a more abstract direction. His unique visual expression technique broke the public's traditional cognition of fashion illustration.
Some of his recent surrealist works combine dynamic and static, virtual and real, and the visual impact of illustrations is infinitely magnified by hand-drawing and collage, which makes static-oriented fashion illustrations have a bit of momentum.
ErnestoArtillo's works
His creative works are not only published in major magazines for a long time, but also often exhibited around the world. ErnestoArtillo said, "When I see my work, I want to feel relaxed and excited." The same is true of normal life. I will find a balance and how to break the existing state. "
ErnestoArtillo's works
Even though the golden age of fashion illustration has passed, it is undeniable that fashion illustration still occupies a place in the fashion field and is full of high artistic value.
Fashion illustration is one of the few industries that can combine business and art perfectly, and the continuous emergence of sought-after illustrations increases the possibility of fashion illustration moving on.
JamesJean's Dynamic Fashion Illustration
After learning about these most popular and eye-catching fashion illustrations, everyone can raise their pens and try to explore a new way of fashion illustration. The next popular fried chicken may be you.
Wonderful review:
[Editor, Wen/Chen Zhuo]
The hottest fashion illustrator of our time! How is it made? He is the hottest illustrator and the best spokesman for fashion. David downton, 1959 was born in London. Since childhood, the best treatment for him is a blank sheet of paper. However, what David didn't expect was that after a long time, he could also make a living by painting. ▲ david downton was also painting when he was young ▲ The studio has its own paintings, no less than Picasso's studio. ▲ You can create amazing works on an "interesting and knowledgeable" workbench. David first studied graphic design. His first job was to design the cover of a computer magazine in the early 1980s. ▲ david downton's 1998 fashion illustration in new york. Made of ink and cellulose acetate paper. ▲ david downton's 1998 fashion illustration for Christine Lacroix is made of ink box paper. David worked as a freelance illustrator for 15 years. No matter what happens, he enjoys the life of a freelance illustrator. ▲ 1999 illustration of fashion designed by david downton for jean paul gaultier of jean paul. Black dress with black sunglasses is more brilliant. David takes Kate Moss as the prototype and shows the classic charm of fashion with popular style. This work is quite famous in the fashion world, and it is one of the most representative works in the field of fashion illustration in recent years. ▲ 1999 fashion illustration shot by david downton for Valentino. Similar to Lacroix, Eric and others, his colors are full of modernity. ▲ david downton 1999 London fashion illustration PalomaPicasso. The materials are gouache, ink box paper and acetate fiber paper coating. ▲ david downton 1999 completed paper-cut bottle stickers in London, with Iman as the model. Pan Tong paper is coated with cellulose acetate paper and then coated with ink. David's works are simple and smooth in lines, rich in texture and unpretentious in style, which can well show the graceful posture of the human body. Because of this unique painting style, someone began to invite him to be a fashion illustrator. Among them, the 85-year-old mythical figure Carmen Dell'Orefice is also one of David's muses. ▲ david downton's fashion illustration in new york in 2000 was modeled by Carmen Dale Orpheus and designed by ThierryMugler. This painting was first painted on Pan Tong paper with an oil pastel, covered with cellulose acetate paper, and then painted with ink. ▲ david downton 200 1 Portrait of Anna Peggy, editor-in-chief of a famous European fashion magazine. He successfully captured the soul of this "fashion godmother". Exaggerated color matching, playful expression, unruly attitude, combined with seemingly wild but very skillful brushwork ~ perfect! ▲ david downton painted a portrait of Amanda Harriet, the design director of Chanel in 2002. He has always admired artists like Lacroix, Antonio and Eric. So early painting styles, colors and lines all have similarities. 1996 made illustrations for high fashion shows for magazines, 1997 began to be active in Paris high fashion shows. At first, he was dazzled and totally unprepared, but the Paris fashion show really inspired an artist. Paris has the most beautiful women and the best designs. Everything here is fascinating. David never paints when the model walks on the catwalk. Because he found it impossible, he just took pictures or watched and really felt every moving moment. He seized any other opportunity to paint, and any time when the model was still could not escape his eyes. For example, when trying on clothes, sometimes even when the model is resting at the press conference ... ▲ Cosmetics are also his tools, touching and suitable for two colors. David said: "When I first started painting, I thought it was my responsibility to restore clothes according to the catwalk on the stage." However, the first time I attended a fashion show was at Versace's show. Before Kate Moss disappeared, I only drew her arm! Therefore, it is the best choice to appreciate any details displayed by the current model. "▲ The draft is also moving. David thinks that the most important thing is the feeling of the body under the surface of the clothes, and then some details such as proportion and color. However, this is more difficult to do. ▲ The draft also moved David to draw countless design sketches and then choose the best. When the drawings were almost the same, he began to eliminate them and carry out "decomposition-reconstruction". He kept painting until they looked natural. He writes fashion reports for famous media all over the world, such as The Times, The Independent and Fashion Evening News (Australian Edition). He has held three solo exhibitions in London and one in new york. In recent years, he also designed visual images for shopping centers in Hong Kong and drew illustrations for Vogue women's fashion series. ▲ In 2004, david downton painted the cover of Saturday Evening Post. This work was created in Paris and made of gouache, watercolor and paper. ▲ Advertising poster designed by david downton for Topshop's fashion show in September 2004. This brand is the work of young designers. ▲ david downton was commissioned by Vogue (China Edition) in 2005 as an illustrator of ValentionFitting. Is made of ink, gouache, paper and cellulose acetate paper. ▲ david downton's fashion illustration for YSL in 2006. The materials are ink, watercolor and paper. ▲ david downton's fashion illustration for YSL in 2006 consists of ink, gouache, charcoal pen and paper. ▲ david downton is a fashion illustration commissioned by Madame magazine (German edition) in 2007. This painting is first painted on paper with an oil pastel, covered with cellulose acetate paper, and then painted with ink and gouache. ▲ david downton's illustrations were commissioned by The Times of London in 2007. The materials are ink, gouache and paper. ▲ david downton drew an illustration for his magazine PourquoiPas in 2008. The model is Tita Wantis, and the costume is designed by Lacroix. The materials are ink, gouache and paper, and the cellulose acetate paper is covered with a film. Does David paint sexy dancers incisively and vividly ~ If you want to grind kung fu into needles ~ If you want to have the ability to surpass others, you must practice your ability to the extreme! What are the application fields of fashion illustrations that are very popular now? Can you introduce it in detail? Most fashion illustrations aim at art appreciation and advertising, and pay more attention to the application of painting skills and the visual impact of pictures. On the whole, its picture effect is closer to painting art, with extremely obvious artistry and distinctive personality characteristics. It is often used in sample propaganda and advertising posters to guide consumers' consumption and predict fashion styles.
In daily life, the audience will also pay attention to and collect the popular fashion elements. For example, many illustrators will collect a large number of popular expressions and colors when designing, and will also pay attention to people's popular makeup and fashion modeling, and take away fashion elements from these fashion aesthetics, transform them into graphic elements needed for fashion illustration design, and flexibly integrate them into fashion illustrations, thus truly designing excellent and unique artistic fashion illustrations. When creating, it is usually necessary to improve its ability to collect fashion elements and control the integration of popular colors into illustration design.
1. Collection of fashion elements
Fashion elements are widely used in commercial and artistic fields, leading all kinds of product design and artistic expressions. Fashion elements of clothing can be a silhouette, a collocation method, or even an accessory. For example, Marmurube, born in 1979, began to draw at an early age. She is one of the most famous illustrators in international fashion. Her works cover fashion magazines, advertisements, product design, packaging and publishing, and her works are characterized by strong fashion elements. I suggest you collect some fashion magazines, such as Vogue, Tatler, In Style, Marie Claire, Elle and so on. Understand the popular fashion elements and copy the costumes and collocation of the characters, thus enriching your creative materials.
2. Application of popular colors
Popular colors, clothing materials, styles and other elements constitute the beauty of clothing. For most groups, "popular color" is a term representing fashion, and it also shows the trend of fashion. It is a color that can change with the times and has the characteristics of fast popularity but short cycle.
Generally speaking, popular colors are not immutable. That is, color application is recognized, followed and imitated by the public at a certain stage, which makes it form a certain tendency, and then popular colors appear. It always evolves in a certain period of time. Therefore, the popular color is the popular weather vane. Mastering the rudder of popular colors can lead the trend. Through the fashion new product launch conferences of some famous clothing brands, we will find that a launch conference is specially designed every year to explain the popular colors. Usually, popular colors are not limited to a single color, but a color scheme with popular fashion style. Generally speaking, the basic color of clothing accounts for a relatively large proportion in clothing, and the popular color accounts for a relatively small proportion. Therefore, when making and publishing next year's popular colors, two or more popular colors will often be matched with the basic colors of clothing, highlighting the current fashion trends on the basis of retaining their own uniqueness. If we can accurately predict the popular colors and integrate them into the main colors of illustrations, fashion illustrations will be sought after by the public and remembered by everyone.
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