.5.1supermarket promotion plan

The annual Labor Day holiday is coming. I will provide you with the May Day supermarket promotion plan, hoping to help you.

Theme "Hot Summer Detonation? Fashion "series shopping

First, the activity time:

May 1 day to May 7

Second, the venue:

XX shopping mall

Third, the purpose of the activity:

As May is the time when seasons alternate, we will focus on clearing spring clothes and listing summer clothes to cater to Labor Day, increase the sales of shopping malls, occupy shopping malls and win people's hearts.

May and June are the key stages to achieve more than half of the time and more than half of the tasks. In order to further tap the consumption potential of the market, improve the market share and ensure the completion of the sales task in the first half of the year. To win with high quality and low price, we must win people with high-level service, meet customers' needs, provide convenience for customers, truly occupy the market and expand sales with genuine goods, quality, price and service.

Four. Activity content

① Activity time: May1-May 7,

② Activity content

In this activity, general goods will be delivered when the tickets are full, and the cashier will brush the Agricultural Bank XX card. Special offers do not participate in this activity, and customers who spend more than 600 yuan can apply for VIP cards free of charge, and go to the service desk on the first floor with the cashier's receipt.

Where one-time consumption in the mall is full of 300 yuan, send it to 180 yuan; Send 600 yuan to 360 yuan, limited to 360 yuan.

Where the shopping mall is full of 300 yuan at one time, give 150 yuan coupon+deduct XX card of 30 yuan Agricultural Bank; As soon as 600 yuan arrives, he will send coupons to 300 yuan+swipe the XX card of ABC and subtract 60 yuan.

Customers can redeem coupons at the service desk on the first floor with the cashier's receipt, and a single cashier's receipt can be sent to 300 yuan at most; Brush XX card of Agricultural Bank of China, with the maximum reduction of 60 yuan.

Precautions for activities:

[Specially listed products are: gold and silver ornaments, photographic equipment, mobile phones and computers, watches and household appliances, cashmere products]

From May 2nd, each customer will be given another voting receipt, one for 300 yuan and two for 600 yuan, with a maximum of two.

Wealth VIP triple gift: thank you for your support to our shopping mall all the time, and let the profits benefit from your true feelings.

Heavy gift: After enjoying the VIP card discount, you can still enjoy the full delivery activity.

Double gift: still enjoy the accumulated points of VIP card

Triple gift: a gift for the mascot of XX Shopping Mall (while stocks last).

(4) Level 5 gifts for special commodities

⑤ Activity execution: Planning Department

5. Celebrate the "May"? "special events"

Night at 1 and XX (time: 1 8: 00-21:00 May1Sunday night).

A. Invite local singers to perform on stage, get in close contact with the audience and sing at the same time.

B, karaoke everyone sing together, under the guidance of the live DJ, push the scene to the most * * *

2. Brand-new fashion show (time: the evening of May 2nd 18: 00-20: 00)

In order to better promote the products of the season, showing them in front of the public is the best way, so we will hold a large fashion model catwalk in the square outside the mall to complete this activity, and the clothes will be provided by the sponsors.

Then let the customer choose the corresponding award. Customers must vote with the choice ticket presented by the cashier when shopping that day. )

A. Award setting: (Crystal trophy worth 50 yuan)

Most fashionable award:

Most popular award:

Most Personality Award: ...

B. After the award ceremony, the leaders of the shopping mall will mix all the small tickets in the ballot box into the big lottery box, draw out 10 lucky customers of the day, and lead the on-site award ceremony. The prize can be around 50 yuan.

3. Modern Dance Star Talent Competition (Time: May 3-May 7, 65438+ 08: 00-20: 30 every night)

Through the early publicity, registration and planning, the stage performance in the outer square was carried out and awards were won at the same time.

A, invite 5-8 judges

B, guitarist's warm-up field

C. Customers must vote with the cashier's choice receipt when shopping on the same day. Please keep the voting receipt. After the competition is completed on May 7th, if your supporters win the top three in the competition, they will have a chance to win the grand prize.

D, competition award setting

Entrant award:

First prize: 1, XXX worth 3000 yuan.

Second prize: 2, XXX with a value of 2000 yuan.

Third prize: 4 people, XXX with a value of 1000 yuan.

Participation prizes: several, all the contestants who participate in this activity can get the participation prizes provided by Fortune Plaza (* * * 1000 yuan).

Customer voting award:

First prize: 1, with a value of XXX in 500 yuan.

Second-class lucky prize: 2. XXX worth 300 yuan.

Third-class lucky prize: 4. XXX worth 200 yuan.

E. Detailed rules of activities

Registration requirements: 5-30-year-old male and female players can participate, and the requirements can be relaxed if they have special skills.

Competition rules: each player has only one performance opportunity, and the jury will give corresponding scores, plus extra points (subject to the customer's vote), and the score will determine the ranking.

Promotion of intransitive verbs: media and atmosphere layout

1, XX TV broadcast time: April1May-May 7.

Select column: cost: 10000 yuan.

2.30000 DM poster, 128g, coated paper, 40% off both sides and 40% off front.

Cost: 1.78*30000=53400 yuan.

3. Atmosphere flag: 450 pieces, 250g, coated paper, four colors on both sides, face to face.

Cost: 8.57*250= 2 142.5 yuan.

4.3000 POP poster, 128g, coated paper, with four colors on both sides and four openings on the front.

Cost: 1.27*3000=38 10 yuan.

5. Yi Labao 12.

Cost:12 *100 =1200 yuan.

6. printed matter

2000 voting receipts, charging 2000 yuan.

The face value of 50 yuan coupons is 10000, and the cost is 10000 yuan.

7. May Day layout of the site: 1F-3F six highlights (3,000 yuan in advance)

8. Off-site May Day layout: one lighting landscape (3,000 yuan in advance)

9. Five banners on the facade: 250 yuan.

10,20 street banners: 1000 yuan.

1 1, large-scale stage painting:123m2 Cost: 23*20= 160 yuan.

Seven. Pre-calculation of expenses

Remarks on project cost (unit: yuan)

Print 15000 coupons 10000 and 5000 voting receipts.

Mascot 15000 3 yuan, one copy, 5000 copies.

All activities need 30,000 singers, guitarists, DJs and models.

Prizes 15550 event prizes

Publicity expenses: 77,962, publicity materials for all activities, etc.

Other 10000 special commodity activities, gifts, speakers, stage and other hardware facilities.

Total163,512

Activity background analysis:

During the May Day holiday, the behavior of various businesses to discount profits is worrying. I believe that the seemingly prosperous holiday sales are just that consumers concentrate their consumption yesterday, tomorrow or next month in a few days. In order to guide consumption, stimulate holiday impulse consumption, achieve better sales performance and more influential social effects during May Day, and enhance the corporate image of shopping malls and the characteristics of doing business with culture, shopping malls should hold various activities corresponding to festivals, carry out cultural marketing, organically combine marketing process with cultural enjoyment, and enable consumers to enjoy diversified services and increase their desire for random consumption. In essence, it is different from other businesses that blindly make discounts to stimulate holiday consumption. In a real sense, enhance the image of Ginza from a social perspective, establish high-level cultural consumption to attract consumers, attract high-level consumers, and show the elegance of famous shops. It is planned to plan the following May Day theme series activities, namely "Colorful May Day, Happy Holidays, Unlimited Fun". The activity plan is as follows:

I. Series themes:

1. May gift shopping, happy holiday family tour.

2. Heart tied with Qian Qian knot, 100,000 love shows.

3. Welcome to give back the May Day travel gifts to members.

4. Spring Fashion Week

5. Discount promotion activities

6. Print the first issue of spring boutique shopping guide in a shopping mall.

Two. Activity time:

1. May shopping gift, happy holiday family tour: May1-May 5, 201x.

2. Heart tied with Qian Qian knot, 100,000 love shows: May1-May 5, 201X.

3. May Day travel gift reward members: May1-May 7, 201X.

4. Spring Fashion Week: May 1x, 201-May 5.

5. Discount promotion: May 1x, 201-May 7.

Three. Scope of series activities:

A shopping mall and Bayi store, a shopping plaza and a branch.

Four. Contents of series activities:

(1) May gift shopping, happy holiday family outing.

Activity content:

In order to improve the popularity of a shopping mall and create good sales performance during the May Day Golden Week, the activity of "May Day Shopping Gifts, Happy Holiday Family Tour" was held, that is, shopping gifts were given to May Day couples and the whole family in the travel package.

Detailed implementation rules: