9 cases of successful sales

The ultimate goal of marketing activities is to generate sales force and brand promotion force. Without this effect planning, any sensation is meaningless. The following are 9 successful sales cases that I have compiled for you. Welcome to read!

Nine cases of successful sales: Shanghai Volkswagen? Hurricane?

In August 2005, Shanghai Volkswagen launched? Operation hurricane. Four brands, models above 10, were all reduced in price. Since then, Shanghai Volkswagen has frequently acted around new marketing ideas and service articles. Free car inspection and promotion activities on weekends? The first batch of brand-new service brands launched by nearly 50 major cities in China at the same time? Techcare public health care? At the same time, adjust the dealer network.

Comments: The price reduction of the automobile industry is not a major marketing event, but the collective price reduction of its four major brands has made it the most representative marketing event in the industry. Although there are also painful backgrounds, but? Operation hurricane. It can be described as a surprise: when all major automobile manufacturers have no plans to cut prices, Volkswagen's comprehensive price reduction and improvement of service level have gone beyond the significance of simple price reduction. Difficult to shoot? Hold high and fight high in the marketing campaign.

Nine cases of successful sales: Spring Airlines? Ultra low price?

In July 2005, Spring Airlines made a big fight? The first low-cost airline in China? Card, borrow? Celebrate the maiden voyage? Aircraft launch 199 yuan special ticket. Shanghai-Guilin route? Wait for the ultra-low price ticket of 299 yuan on several routes. And keep playing? Cheap route? North-south extension.

Comments: 199 yuan's special ticket has been widely concerned by the public. Some even say it's the China version? A virgin? Born from then on. Its symbolic meaning is far greater than its actual meaning. As a private airline, Spring Airlines challenges the traditional thinking mode of the traditional state-owned aviation industry.

Nine cases of successful sales: Coca-Cola? Online games?

In April 2005, Coca-Cola (China) signed an agreement with Ninth City to promote World of Warcraft in different fields, which was the first time that a beverage company joined hands with an online game company. ? Drinks+online games? This cross-industry cooperative marketing model has brought a new model to expand consumer groups.

Comments: between industry giants? Similarities and differences cooperation: * * Healthy marketing? , is a marketing strategy widely adopted by enterprises in recent years, but the key premise is that the products between cooperative enterprises should have good complementarity and relevance. Coca-cola and the first (last page of the online letter) ninth city use the same target consumer groups of both sides to conduct cross-industry marketing based on the consumption habits of gamers and pursue a win-win situation. Wahaha: The subsequent imitation of beverage companies such as Pepsi shows the success of its model.

Nine cases of successful sales four: Philips? Survival in the wild?

In 2005? Five? One? During the holiday, a group of business elites gathered in Dunhuang to form two brave teams, each carrying a Philips mobile phone as the only communication tool and photography tool, and began a six-day tour? Business elite's survival challenge in the wild? . In July, a similar event was held in Kanas, northern Xinjiang.

Comments: Philips' marketing case planning can be said to be publicity? Unique sales proposition? The success story of. By targeting consumers? The test of business people's field survival ability reflects the extraordinary standby of Philips mobile phones: wear resistance: low temperature resistance, promoting its unique selling point; Earned the public again? Eyeballs? . It can be said that this is a successful experience marketing case and a good public relations planning case.

Nine cases of successful sales: KFC? Is the East white?

In April 2005, Yum opened the first Chinese fast food restaurant in Xujiahui? Is the East white? Named after Su Dongpo? I wonder if the east is white? . In August 2005, KFC targeted? Traditional foreign fast food products have few choices, so it is difficult to achieve a balanced nutrition? Soft rib, 16 proposed by the city? Refuse to make traditional foreign fast food, and make every effort to create new fast food that conforms to China's national conditions? Slogan. Subsequently, 1500 KFC restaurant launched a brand new? Fruit and vegetables with meals? .

Comments: Is this the real practice of multinational companies in China in 2005? Localization? Marketing case planning based on. Fast food? Quick? And Chinese? Medium? It is the focus of its marketing. It's delicious. The company combines its professional knowledge and supply management system in western fast food with local eating habits.

Six cases of successful sales: beauty? Go to the countryside

On April 18, 2005, Midea ranked the top four in Jinggangshan township market development. Black weapon? : Invest 1 100 million yuan to establish thousands of dealer networks in China; The focus of marketing has moved down in an all-round way; Revolutionary products developed for third-and fourth-tier markets and consumer demand; ? Satisfied 100? Service projects are carried out simultaneously in urban and rural areas. By August 2005, Midea had more than 2,000 new air-conditioning distributors, accounting for about 20% of the township market, ranking first in the industry.

Comments: Didn't Midea propose China's home appliance industry? Going to the countryside? The first slogan. Earlier, Changhong: Royalstar: Xinfei and other enterprises all proposed to enter the rural third-and fourth-tier markets and expand market capacity, but more formal? Show? There is no real sales. Midea has systematic planning and implementation from marketing network and marketing team to products and services.

Nine cases of successful sales seven: China and South Korea? Dae Jang Geum?

From June 5438 to October 2005 10, with the popularity of Daejang Geum, Daejang Geum? Brand and economic effects began to spread, documentaries, feature films and audio-visual products sold well again and again, which set off a food health care boom in Daejang Geum, and Korean restaurants mushroomed all over the streets.

Comments: On the one hand, Dae Jang Geum has achieved great influence and ratings, on the other hand, its related products have also achieved good economic benefits. The brand effect it creates contains great value. Entertainment marketing: experiential marketing: government public relations: cultural marketing and other means followed.

Nine cases of successful sales: Mengniu? Super girl?

This activity, jointly sponsored by Hunan Satellite TV and Mengniu Dairy, excited hundreds of millions of people in China in 2005. According to the survey of AC Nielsen, in June 2005, the sales volume of Mengniu yogurt in Guangzhou, Shanghai, Beijing and Chengdu exceeded/kloc-0.0 million liters, five times that of the same period in 2004.

Comments: ranking? Nine marketing cases in China in 2005? Ranked first? Super girl? It is generally believed that. Its success lies not only in the innovation of products and publicity forms, but also in the sensational effect produced by low-cost operation. A TV program drives enterprise products: producer: mobile operator:? Super girl? I won four games and achieved the perfect integration of the sales system and the media system.

Nine Cases of Successful Sales Nine: Shenzhou Computer? Super girl version?

In 2005? Super girl? Within 24 hours after the finals, Shenzhou Computer signed Chris Lee with a 7-figure endorsement fee. Ever since, has it been? 4999: 3999 yuan ultra-low-cost notebook? Well-known Shenzhou expands its high-end product line and launches Chris Lee endorsement? Ten thousand yuan laptop? .

Comments: Shenzhou Computer uses Super Girl as its image endorsement. thldl.org.cn, a domestic marketing case, is not very creative. However, its reaction speed is worth learning, and the marketing decision-making power with operating time less than 24 hours is rare in China enterprises.