Traditional Culture Encyclopedia - Photography and portraiture - The fifth article on WeChat: How to put advertisements in the circle of friends and introduce the promotion process.

The fifth article on WeChat: How to put advertisements in the circle of friends and introduce the promotion process.

Everyone often brushes the circle of friends and will see the product promotion of Article 5 of WeChat. This kind of original content that appears in the circle of friends is the advertisement of the circle of friends. Everyone knows that the traffic is there and the customers are there, so more and more enterprises and businesses choose this promotion method. How do friends circle advertisements work? What is the promotion effect? Which industries are more suitable for advertising friends? I'll introduce it to you today. 1. Friends circle advertising requires enterprises to open an official WeChat account, and the official WeChat account will be reviewed for about 5 working days, and the operator will be asked to open an advertiser and make a plan; Making the landing page, the account operation needs special personnel to operate. 2. WeChat friends circle advertising form graphic+video form, the outer display content must show the highlights of the product to attract customers, users can praise, comment and discuss the advertisement, so that users and more friends can "participate" in the advertisement and improve the conversion effect of the advertisement. 3 promotion objectives. (1) Issue coupons and receive coupons for customers to experience consumption in the store. We are in the process of secondary sales transformation; (2) Obtaining the telephone form of customers, our sales can be transacted by telephone, because these customers are highly intentional and accurate, so the transaction conversion rate will be high; (3) Drainage for Meituan's public comment shops, we can set up delivery in the same city to increase the sales of our shops; (4) WeChat official account and applet are diverted into private domain traffic, and customers can be deeply developed in the later stage; (5) Promote the video number, drain the live broadcast room of the video number, and the customer enters the live broadcast room to place an order for purchase; (6) Promote the download of APP software and increase the download volume of users; (seven) selling goods, promotional goods or online shopping malls; (8) Marketing promotion, brand promotion, opening of new stores, festivals, etc. 4. Accurate delivery: According to the characteristics of our industry and products, choose our company/store, which is 5km from Fiona Fang,10km, and promote it in the same city or the whole city. We can carry out accurate promotion according to the age, gender, education, mobile phone used, hobbies, etc. of our customers, and all of them have got accurate customers, and the conversion rate will be high. 5. Friends circle advertising is suitable for those enterprises and businesses that are officially registered in the industry and need relevant qualifications. Real estate, automobile, catering, education, beauty, bar, KTV, home, building materials, decoration, jewelry store, clothing, hotel, wedding photography, factory, wedding, shopping mall, etc. All enterprises that need accurate customer resources can put them in. Today is the era of Internet big data, traffic is king, the advantages of Internet advertising are becoming more and more obvious, and businesses are increasingly dependent on advertising. Nowadays, Internet advertising mode has gradually replaced some traditional advertising platforms and become an important advertising channel. You can consult Bian Xiao when you open an account in a circle of friends.