Media strategic operation

I have been engaged in operations and finally made up my mind to be my own self-media. The original intention is simple, that is, sharing my experience can help more people. This paper will share the strategy of operating the media to help readers better understand the operation of the media.

Create a role

Let's think about it first. What kind of Weibo do you want to be? What's the tonality? After you decide, you need to determine your update frequency. After you have conceived it, you'd better save it as a document.

Prepare the raider.

If you are ready for the strategy, you can regularly observe your peers who have done a good job every day. In addition to the style of copywriting, there are also ideas for typesetting and operation. These are all worth learning.

Prepare manuscript materials

Collect all the available channels and organize them into tables, so you don't have to worry about insufficient materials.

Observe peers

Observe peers and learn their copywriting style, typesetting and operation ideas. People who can rank in the forefront of the industry must have something we can learn from.

channel selection

Weibo is nothing more than, free of charge and payment, reply to traffic and hot spots.