What is the major of video communication?

Brief introduction of visual communication design undergraduate major

In design science, its contents mainly include: advertising design, printing design, book binding design, poster design, product packaging design, corporate image design (VI design), display design, digital image design and so on.

Employment prospect of visual communication design undergraduate course

The 21st century is an era of knowledge and information. With the development of science and technology, great changes have taken place in the media. There are two main visual media, printing and publishing media and information network media. People need information transmission. Through the means of color, characters, graphics and forms, information, ideas and commercial promotion purposes are conveyed in visual media, so as to achieve the role of promotion, display and cognition. Therefore, talents in this field are becoming more and more important.

Undergraduate course of visual communication design

Sketch, color, same case, composition techniques, professional design, art design theory, introduction to modern advertising design, POP advertising hand-drawing techniques, advertising graphic creativity, graphic advertising image design, illustration design, printing technology, etc.

Training objectives and requirements of visual communication design undergraduate course

This major trains graphic advertising design talents. This major mainly adopts "design project teaching method" for teaching. Through teaching cases close to practical application, students can understand the design process and content of print advertisements, master the design rules and expression techniques of various design projects in the field of graphic design, and skillfully use a variety of graphic design software to enable students to have the ability to complete the design tasks of print advertisements.

Basic Abilities of Undergraduate Students of Visual Communication Design

1. Master the basic theory and knowledge of graphic design;

2. Master the professional skills and methods of visual communication design;

3. Have the basic ability to independently carry out visual communication design practice;

4. Understand the principles, policies and regulations related to economic, cultural and artistic undertakings;

5. Understand the development trend of graphic design at home and abroad;

6. Master the basic methods of literature retrieval and data query.