Traditional Culture Encyclopedia - Photography and portraiture - What classes do you usually take in advertising?
What classes do you usually take in advertising?
The main courses of advertising include communication, introduction to advertising, advertising planning and creativity, advertising history, advertising copy writing, advertising regulations and management, advertising media research, advertising camera and photography, practical art and advertising design, computer graphic design, advertising investigation, public relations, advertising effect evaluation and so on.
Specially train advertising senior professionals with advertising theory skills and extensive cultural and scientific knowledge, who can engage in advertising management, advertising planning creativity and design, marketing planning and market research and analysis in the advertising department of news media, advertising companies, market research and information consulting industries and enterprises and institutions.
Extended data:
The relevant requirements of advertising major stipulate:
1. In the research field of advertising, it is necessary to analyze the advertising phenomena in each stage of the historical process of advertising production, development and evolution, so as to explore the historical inevitability of advertising development.
2. Advertising should study the main planner in advertising activities, that is, advertisers. Advertisers have existed in the advertising industry for hundreds of years. The definition, quality analysis and training of advertisers are closely related to the development of advertising science, and are also important topics for further improvement of advertising science.
3. The nature, necessity and internal operation mechanism of advertising agencies will directly affect the development of advertising activities. How to standardize advertising organization and make it better adapt to advertising activities is one of the important topics in advertising research.
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