How to operate the whole network marketing of wedding photography company?

What is the whole network marketing? As the name implies, the whole network marketing is a process in which enterprises use the Internet as the medium and use various popular Internet tools, such as Weibo, WeChat, soft articles, news, questions and answers, etc., to achieve their predetermined marketing goals. Then, in the current complicated situation, how can wedding photography companies operate the whole network marketing to get out of the business dilemma? Let's talk about it in Xu Guoxiang. First, do a good job of "brand" advantage If an enterprise wants to do "whole network marketing", the first step is to establish its own brand. Brand is the basic comprehensive marketing plan of "whole network marketing", and the brand bears the recognition of some people for its products and services. Only by establishing a brand can users believe in the products and services of the enterprise. Second, the establishment of "marketing" keywords After the establishment of "brand", through data sharing, combined with their own actual situation and comparison with competitive enterprises, sum up their own shortcomings and advantages, and determine marketing keywords and promotion keywords. Third, create a "marketing" official website marketing website is the official website of an enterprise, which integrates the thinking mode, methods and means into the marketing planning, design and production of the website. A mature marketing website knows what customers need, can grasp the needs of customers, can prescribe the right medicine, and urge customers to leave sales clues or place orders directly. The establishment of marketing website is conducive to showing users the information of products and services of enterprises through the ranking of search engines, and attracting users to conclude transactions. Four. The most important point in formulating "marketing" strategy and "whole network marketing" is the formulation of "strategy". Through the strategic plan, it shows the goals that marketing needs to achieve, and sets a comprehensive marketing plan, personnel, materials and customer distribution for such goals, so as to realize the set marketing plan. Five, "the whole network" to promote enterprises to write articles and answers related to enterprise products and services according to marketing keywords. By putting these articles on major websites and self-media platforms, they regularly check whether articles and questions and answers are included in the rankings, so that corporate brand products and services can be covered in major search engines, which is convenient for users in need to find.