Traditional Culture Encyclopedia - Photography and portraiture - Advertising design and production majors mainly learn what to do in the future.

Advertising design and production majors mainly learn what to do in the future.

I. Advertising Design and Production What is the major of advertising design and production? This major is to train senior advertising professionals with advertising theory and skills who can engage in advertising operation and management, advertising planning creativity and design production, advertising market investigation and analysis and marketing in news publishing, film and television media advertising department, advertising companies, enterprises and institutions.

Main courses: introduction to advertising, introduction to communication, advertising psychology, advertising planning and creativity, advertising management, Chinese and foreign advertising laws and regulations, advertising copy writing, advertising effect research, advertising photography and video, advertising art design, computer art-aided design, computer graphics and image information processing, 3DS, advertising market research and analysis, advertising marketing.

Second, what will you do after this major of advertising design and production? 1. Employment prospect: With the increasing richness of social commodities, the competition among commodities is becoming more and more fierce. With the development of commodity economy, advertising design often plays a decisive role in the circulation of commodities, so the employment prospects of designers are still very good. Where there are commodities and life, there must be design.

2. Employment direction: After graduation, the main destinations are: advertising departments of newspapers, magazines, TV stations, radio stations, publishing houses and other news publishing units, advertising departments of enterprises and institutions, Chinese and foreign advertising companies, market research and consulting industries, etc. Mainly as a graphic designer, Guangzhou-Australia designer, art designer, advertising planning, etc.