Principles of Making pop Posters —— Design Skills of Pop Posters

There are many ways and methods to make POP advertisements, and the application of materials is countless. Among them, hand-painted POP is the most flexible, economical and friendly. The basic principle of making hand-painted POP is: 1, which is easy to attract attention; 2, easy to read; 3. You can know the focus of your appeal at a glance; 4. aesthetic feeling; 5. Have a sense of unity and harmony; 6. efficient.

First, various tools:

The choice and application of tools is very important. Choosing a good and suitable tool will often get twice the result with half the effort. For example, glue spraying can be used to deal with large-scale pasting actions, which is far more efficient than double-sided pasting or glue pasting. How to make various tools play their own characteristics is something we must consider in advance. Another thing worth noting is the display tool. If the finished work is not displayed by the display tool, or the display effect is not good, then even the best work is in vain.

There are many kinds of materials and tools used to describe or write, each of which has its own unique expression and effect. Among them, the Mike pen is called the POP pen because it is easy to master and easy to write, while the flat-headed pen is soft to the touch, and can write a variety of POP styles, which is also loved by everyone.

All kinds of pens

Cutting tool

Measuring tool

Paste tool

Second, when learning to write POP fonts, we must abandon the previous writing methods, because the main appeal of POP is that the fonts are clear, concise and powerful, and there is no need to make fancy changes in the fonts. In addition, for price POP, because the writers are different, the fonts can't be much different, which is also the requirement of POP fonts for integrity, and personalized fonts are not emphasized. For different commodities, good or bad fonts will have a certain impact on the specific sales of commodities, which is not desirable. In POP posters, innovative and personalized pictures and fonts are needed to maximize the reading rate and attract attention. In the application of color, we should also strive to be clean, not all kinds of colors. Generally speaking, there should be no more than four colors on a page. When doing POP, we must look at the problem from the perspective of consumers. As long as the most important price can be clearly expressed, it is the best POP.

Use popular fonts.

Third, several aspects should be paid attention to when writing POP:

1, when writing, write the name of the whole product and indicate the specifications.

2. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.

3, to indicate the original price and current price, to reflect the degree of price reduction.

4. In principle, there should be no more than two items on a POP, otherwise the visual impact will not be achieved.

5. No more than three colors, mainly red, blue and black.

Hand-painted popularity-the writing method of subject words

Title writing

1, find the completeness of the end structure of the word group: generally, the number of words in the title text of hand-painted POP posters should not be too many. For a little more text titles, the font changes should not be too big, and the font size and spacing should be as consistent as possible to avoid affecting readability. If there are few headline words, only three or five words or less, you can make great changes in fonts or word groups according to your own design requirements. At this time, you should pay more attention to the overall sense of the whole title word structure and the balance of the whole word group.

2. Artificially change the characteristics of the matching pen: Generally, the title characters are designed in a thick font, but the pen tool that can be used to write the title characters, whether it is a flat pen, a round pen, a brush pen or a thick POP advertising pen, has great differences in the shape and characteristics of the nib. Therefore, how to master the characteristics of pen tools and properly play the role of changing and beautifying fonts, the most important thing is the proficiency of pens. Repeated practice and consideration of rhythm coordination can make font changes natural and beautiful.

3. Personality of the words drawn: People have different personalities, and different types of goods or similar goods with different shapes, colors and textures show different personalities. Therefore, we must consider different commodities and draw personality according to their nature. For example, the hand-painted POP in cosmetics counters can use more feminine and slender fonts for the title; In the home appliance industry, TV, air conditioner and refrigerator with cold appearance can use tough and masculine fonts. If an antique tea house is decorated with modern characters, it won't work. Therefore, before writing, we should consider the nature and types of goods and shops themselves, so as to determine the font personality, such as elegance, novelty, softness, hardness, massiness, lightness, modernity and classicality.

4. Additional effects: Adding some auxiliary lines on the font or beside the words will produce three-dimensional, overlapping, shadow and box effects. In order to avoid self-defeating, we must pay attention to two points:

There are many words in the title, so it is not appropriate to add unnecessary effects.

Don't be grotesque in color, which makes people difficult to read, so as to maintain a generous and fresh aesthetic feeling.

Finish writing the words

Write a horizontal line first.

After adding vertical strokes, the dark part is where the strokes overlap.

Horizontal stroke grip

Vertical stroke grip

Graphic design of flat stroke font

Use a pencil to write the calligraphy and painting first. At this time, we should pay attention to:

The strokes of 1 font should be evenly distributed and the shape should be as full and square as possible.

Draw the strokes in the two bodies as close as possible.

The three words should be compact, so that the whole title word becomes a group of words with a sense of integrity.

Hand-painted popular poster making

The original "post" of the poster was originally converted from the "post" posted on the post, and the notice posted on the post can be called "post". In terms of design terms, "poster" and "poster" can be defined as "a kind of plane advertising poster medium" or "a kind of large-scale printed advertisement posted".

POP advertisement is the abbreviation of Piontofpurchaseadvertising, which is translated into "point of purchase advertising" in Chinese. All advertisements displayed in places where goods are purchased are called POP advertisements, which aim to attract consumers' attention, induce them to enter stores, and then stimulate their desire to buy. POP emphasizes the position of consumers, and it is an advertisement designed from the convenience of customers. Successful POP has the decisive ability to make customers buy goods, which is the end of advertising activities and the starting point of promotion.

Poster posting location can be freely selected, and several posters can be posted in one place to enhance the impression. Posters are not only easy to paste, but also can be displayed for a long time, and can be repeatedly appealed to collect repeated effects. POP must be exposed where it is sold, which is the biggest difference from posters. Although in a limited place, the scope of the performance is still full of infinite diversity.

This form of advertising can be seen almost everywhere, not only in supermarkets, but also in department stores, book shopping centers, restaurants, fast food restaurants, fashion shops and other places, and we can often see hand-painted POP posters. These do not require exquisite printing and huge production costs. Sometimes a simple hand-painted POP advertisement written casually is far more effective than the decorative POP deliberately made by the manufacturer.

The task of hand-painted Popper:

1, to promote the attention and understanding of commodities and increase consumers' desire to buy, such as using illustrations, copywriting and colors.

2. Communicate brand, value, features, content and materials, such as features and materials.

3. Explain the purpose of the goods in detail, so that consumers can understand and develop their needs.

4, with excellent copywriting and text design, reminiscent of the excellent quality of goods.

5. Description and signs of commodities and sales places.

6. Show shops and create a shopping atmosphere.

7. Create an in-store atmosphere and show a sense of season.

8. Cooperate with SP (store promotion) activities, and use it in commodity display or performance to increase the performance effect.

And atmosphere.

9. The demand for good quality and low price has promoted mobile purchase, such as exaggerating price performance during sales.

Valid label location for POP:

1, around the eye height, you can clearly distinguish the reading position.

2, the location of the mark should not damage the overall beauty of the goods, or hinder the delivery of goods.

3, the location of the label and commodity promotion, should be configured in a position that is easy to identify.

4. Effective use of ceiling space and the position of beam-column surface.

5. Show the dead angle with hand-painted POP resurrection.

Hand-drawn POP-Writing of explanatory text

Explanatory writing

In the design of Chinese fonts, in order to make their glyphs stable and uniform and conform to the aesthetic principle, besides the basic strokes, the most important thing is to fully understand the structure of each part of the font and the configuration of the radicals, so that the strokes can correspond and be put on the shelves evenly, and become a set of practical and beautiful fonts.

Chinese characters are square fonts, which are arranged one by one by individual fonts, and can be arranged vertically and horizontally. When arranged vertically, the reading direction is from top to bottom, and then from right to left; Horizontal lines are from left to right, and then from top to bottom. Because it has two different directions, when there is a complete continuous text, readers are often uncertain about the reading direction. In order to avoid the above-mentioned undesirable phenomena, we should first determine the reading direction, and reserve space between lines, or flatten or lengthen the text to form a visual effect with lines, so as to display the reading direction of continuous text and achieve readability.

There is no absolute standard for how wide a line should be, because there are several practical factors that may affect its variables, such as: font type, thickness, size and variation; How many words are used per line (length), the nature and length of the copy. These factors are interactive. Nevertheless, in the actual production of printed fonts, half a word (half a corner) to one word is usually the easiest to read, while hand-drawn fonts are shorter because of their larger fonts, and 3/4 words to 1/4 words are the most practical. Sometimes, in order to facilitate readers to read in turn, the arrangement of words must also take into account its "moving line" and "introduction"

Hand-painted fine print pens of POP, such as thick signature pens and exotic pens with round heads, are generally used to describe more explanatory texts. If you want to describe them beautifully, you must pay attention to the following two points:

Draw the bottom line with a pencil first, and then describe the text, which will be neat and beautiful.

There should not be too much distance between words to have a sense of compactness.

The explanatory text of hand-painted POP advertisements, if arranged horizontally, is usually described by the principle of "no words on the left and right, and wired up and down".

Hand-painted popular arrangement and composition

Composition of common hand-painted POP;

Principle:

1, easy to attract attention.

2, easy to explain

3. You can know the key points and demands at a glance.

4. Beautiful

5. Very personal

Come on!

How to design a pop poster? Layout design of POP poster

Layout design, that is, composition, refers to conveying commodity information clearly and quickly to people in a relatively short period of time, so as to achieve the purpose of profit. The content displayed in the poster needs to be dealt with in reality, proportion and tone to achieve the publicity effect. The most important thing for a beautifully made poster is the layout design, that is, the advertising content is reasonably and vividly made on a certain size and size of the layout, so as to attract consumers' attention and achieve better sales purposes.

Layout design is to reasonably arrange the relationship between primary and secondary content and color. In composition, we should make full use of visual laws to highlight key points, give posters a sense of direction and order, and guide consumers to look at what first, then what, and what is the key point. Pay attention to the blank space in the poster. The general ratio is 3: 7 or 4: 6. Composition is also a division to achieve the ideal layout effect. Image segmentation mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and change of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and so on.

When people look at a certain visual point, their eyes will soon focus on this point and remain motionless. Using the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm, the layout of posters is scientifically designed. The contents of the poster mainly include: title, text, illustrations, borders, etc. Its manufacturing steps are usually three steps: typesetting, drawing and coloring.

The subtitles in Popper's works are very important visual communication, so it is necessary to outline the most important subtitles in his works. Usually, poster POP fonts include movable type, orthographic type, soft type, chubby type and hollow type. In order to highlight the theme, you can do some artistic design on the font, such as adding borders, color contrast, deformation and so on. When highlighting the preferential price of a product, we can make a strong contrast between the original price and the current price in size and color, thus attracting consumers.

Pop poster design skills Compared with other advertising forms, POP posters have the advantages of simple and quick production, low material price, fast production speed, direct information dissemination and various forms. The production of posters not only exercises the practical ability of hand drawing, but also exercises the typesetting, color matching and modeling of advertisements. POP posters are mainly made of card paper with various tools, including pencils, Gou Xianbi, markers, markers, paints, rulers (straightedge, triangle ruler, cloud ruler, etc. ), etc. The following are your recommended pop poster design skills.

1POP poster layout design

Layout design, that is, composition, refers to conveying commodity information clearly and quickly to people in a relatively short period of time, so as to achieve the purpose of profit. The content displayed in the poster needs to be dealt with in reality, proportion and tone to achieve the publicity effect. The most important thing for a beautifully-made poster is the layout design DD, that is, the advertising content is made reasonably and vividly on a certain size and size of the layout, and the layout is reasonable to attract consumers' attention, so as to achieve better sales purposes. Layout design is to reasonably arrange the relationship between primary and secondary content and color. In composition, we should make full use of visual laws to highlight key points, give posters a sense of direction and order, and guide consumers to look at what first, then what, and what is the key point. Pay attention to the blank space in the poster. The general ratio is 3: 7 or 4: 6. Composition is also a division to achieve the ideal layout effect. Image segmentation mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and change of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and so on.

Experiments show that when people watch a certain visual point, their eyes will soon focus on this point and remain motionless. Using the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm, the layout of posters is scientifically designed. The contents of the poster mainly include: title, text, illustrations, borders, etc. Its production steps are usually typesetting, 3d drawing and 3d coloring.

The subtitles in Popper's works are very important visual communication, so it is necessary to outline the most important subtitles in his works. Usually, poster POP fonts include movable type, orthographic type, soft type, chubby type and hollow type. Movable type is the simplest and most commonly used font. The structure of POP font grasps several points: the strokes are vertical and horizontal, and there are almost no smooth strokes. In the process of typing, you can use the method of drawing a grid, try to fill the grid with words, lengthen the strokes, and make the blank parts as little as possible. You can frame, core or overlap text, but not too complicated. Neat pictures are more attractive to consumers. For example, in the poster, you can make some artistic design of fonts to highlight the theme, such as adding borders, color contrast, deformation and so on. When highlighting the preferential price of products, we can strongly compare the original price and the current price in size and color, thus attracting consumers.

Illustration is a very important part of the poster, with strong intuitive and enlightening characteristics. With the rapid development of economy, people seem to be very stingy with their time to understand words, so the accurate expression of illustrations plays a decisive role in the success of posters. There are many kinds of advertisements in the market, and the illustrations with beautiful personality can instantly attract consumers' attention. Illustrations can be paintings,

Take pictures of ...

Clip art, the image of the work can be a two-dimensional or three-dimensional image drawn by plastic arts, or an abstract expression of subjective will, but it must be consistent with the content of the poster. Illustration styles are diverse, such as realistic style, decorative style, cartoon style, etc. The deformation, exaggeration, suggestion and innuendo of each style can attract consumers' attention more. Through reasonable layout design, making full use of the combination of illustrations and the accurate expression of titles and words are important factors to achieve good publicity results. The commonly used techniques of illustration are watercolor, gouache, acrylic, inkjet, marker, black and white, colored pencil, clip art, photography, computer drawing and so on. However, for most supermarkets, hand-drawing is a cheap and quick method, so markers are the most commonly used.

Creation method of 2po poster

Poster creativity is an artistic expression that highlights the sales content. The main purpose is to guide and persuade consumers to consume and sell goods or services in order to expand profits. A good creative method must first have a deep understanding of the product itself, such as the purpose of the product, the target population and so on. From the standpoint of consumers, understand consumption habits, so as to guide consumption. For example: ① The supermarket has made a poster of a certain brand of mousetrap, which shows that a mouse was caught in the mousetrap while stealing. The mouse micro-expression painting has increased consumers' attention and consumption. (2) a watch should highlight the waterproof effect. When designing posters, animals such as fish or turtles can use humorous words to bring the happy expression when the watch swims, which can bring consumers a relaxed and humorous feeling and enhance their desire for consumption.

3POP poster content should grasp consumer psychology.

Consumers' psychology affects their consumption behavior. There are many factors that affect consumers' psychology, including gender, age, mood, hobbies, occupation, environment, income and so on. POP posters have limited space. If the poster design method fits consumers' psychology and attracts consumers directly, the effect may be better. For example, when a brand of milk is promoted, the title in the poster should highlight the green health of milk, and at the same time, it can draw a scene in which a milkman wearing a supermarket logo directly milks a cow listening to music, and highlight the affordable price. Humorous cartoon posters can attract children, and the concept of affordable environmental protection can attract more housewives. The visual effect of accurate advertising concept is better than a thousand words.

Color application of 4POP posters

POP posters play a guiding role in consumers' consumption, and visually meet consumers' needs for practicality, aesthetics, emotion and price of products. As an important factor in advertising performance, color is closely related to consumers' physiological and psychological reactions. Color affects consumers' consumption mood and plays a vital role in the sales of goods. Therefore, when making posters, we should take the image color of goods as a consideration standard. Research shows that color can stimulate people's desire to buy. Taking five kinds of products as examples, their functions are: drug 12.2%, food 52%,

Make up/make up/make up/make up/make up/configure/make up/make up (a bed)

Products 29.3%, clothing 38.6%, machinery 17.2%, etc. Even for strollers and drinks, the influence of color accounts for about 1/5 of the selection rate. Therefore, reasonable and clever use of color can better induce consumption. For example, when summer comes, supermarkets will highlight many cold drinks or popsicles. When painting posters, you can choose refreshing colors such as cyan, blue and green, which can make consumers feel cool. The sale of ice cream can make consumers want to taste it in orange and yellow. Warm colors have a sense of progress, while cool colors have a sense of retreat. In posters, eye-catching colors are generally high-purity colors, and the secondary parts are low-purity colors. Due to the special properties of color, the same tone will have both positive and negative effects.

With the development of the times, binary advertising is developing to ternary advertising, and the future POP will be more cultural, social and entertaining. As a "face-to-face" mode of communication, POP can introduce consumers into products, provide strong development for brands and sales, bring employment opportunities to more vocational college students, and gradually become a new consumption for art lovers.