JMC Liu Jingxian: Cross-border cooperation, aiming at a major intelligent upgrade丨Automotive Industry Economics

High-end interviews at the Guangzhou Auto Show On November 19, 2021, the 19th Guangzhou International Automobile Exhibition with the theme of "New Technology, New Life" opened. In Bitauto's exclusive interview room, Liu Jingxian, Director of the Brand Business Department of Jiangling Automobile Sales Co., Ltd., accepted our interview.

Liu Jingxian, Director of the Brand Business Department of Jiangling Motors Sales Co., Ltd.

The following is a transcript of the interview:

Automotive Industry: Could you first introduce Jiangling Motors to this year’s Guangzhou Auto Show? What are the key products?

Liu Jingxian: At our booth, there are new pickup products that are not yet on the market - the 2022 JMC Territory Tiger 7, the JMC Territory Tiger fishing version, and the product that has been on sale, the JMC Territory Tiger 9; Qingke brought four cars, including two recreational vehicles, the Intercontinental Cruiser intercontinental version of the new-generation Transit Pro B-type RV and the new Transit Niu Demon King B-type RV, and the other two were the New Transit business bus and the special Shun Space King logistics truck.

Automobile Industry and Commerce: The performance of many automobile brands has declined this year due to the shortage of chips. I wonder what Jiangling’s market performance will be this year?

Liu Jingxian: Jiangling’s cumulative sales from January to October were 275,000 units, an increase of 8.8%. It should be said that this increase is not high. Like the chip shortage you just mentioned, it is not bad for us, because On the one hand, our product line is relatively broad, which can relatively make up for some product shortages. The second one is the mutually supportive relationship created during our long-term cooperation with our suppliers, which also plays a certain supporting role. In general, despite the pressure of the general environment, we have maintained a solid market position, always ranking first in light passenger cars, second in pickup trucks, and fourth in light trucks.

Automobile Industry: This year, Jiangling has carried out cross-border cooperation with many well-known companies, which should also bring some new development directions to the company. Can you introduce the situation this year?

Liu Jingxian: Because the entire automobile industry has undergone a series of profound changes in recent years, Jiangling has also participated in them. On September 9 this year, we released China’s first L4 smart driving light bus. This It is a mass-produced L4-class car that we have built with WeRide and ZTO. The first batch will be put into ZTO’s operations. This is what we do in commercial vehicle intelligent driving.

We have also signed a strategic cooperation relationship with China Unicom not long ago. The most important thing is some basic cooperation on 5G industrial Internet and intelligent manufacturing, as well as autonomous driving. This includes Cooperation in a series of aspects such as big data, cloud computing and so on. These two are actually mainly prominent in our intelligent driving.

In the area of ??new energy, we are working with CATL and a third-party design company to develop the next generation new energy commercial vehicle platform. In addition to these aspects, we are also expanding customer operations, because in terms of commercial vehicles, especially in terms of cargo demand, to put it bluntly, it means transporting goods from point A to point B, so we are also working with some cross-border leaders. We have carried out some operational cooperation with the logistics platform of several logistics companies. In fact, we are trying to go from making products to making overall transportation solutions. These are the cross-border applications we can do now. The general direction is this kind of intelligence, new energy and changes in the entire business model.

Automobile Industry: Can you introduce the Jiangling Yuhu Fishing Edition in detail?

Liu Jingxian: The Jiangling Yuhu Fishing Edition is developed on the Yuhu 7 platform. Jiangling Yuhu 7 itself is positioned as a commercial and passenger vehicle. It is not our previous utility vehicle, nor is it a pure vehicle. As a big toy, it is aimed at this part that has accumulated a certain amount of experience in the process of working hard in the career. At the same time, when the career is booming, in order to reward yourself in the process of career development and give yourself a better and comfortable working environment, in The entire interior of the car has been system upgraded, including space, human-computer interaction, and intelligent equipment. This allows them to use the car as work and enjoy work with ease. At the same time, they can also travel as a family or relax in their spare time.

Based on this, in fact, our JMC Territory Tiger Fishing Edition is based on the platform of JMC Territory Tiger 7 and then creates a model suitable for fishing enthusiasts to travel outdoors, which not only satisfies the requirement that they can carry a lot of equipment when fishing. Special Tools. Because whether it is an SUV or a pickup truck, he stays outdoors for a very long time, and his rest and supplies are not enough to be guaranteed. Our JMC Territory Tiger Fishing Edition is a multifunctional RV concept that is suitable for fishing scenes. , in addition to some of the special equipment just mentioned, fishing rods, water tanks, aeration equipment, etc., there are also a lot of resting spaces, including beds, kitchens, and even solar power supply, which can also meet many needs of outdoor camping. For fishing enthusiasts, this car not only satisfies the tool transportation attribute, but also enriches his fishing fun and extends to more connotations.

The design of this car is also based on the "1+X" concept of our Jiangling Yuhu platform. "1" is our Jiangling Yuhu, and "X" means that there are several The fishing version is one of the customized and personalized development of scenes. We will have more versions in the future, such as the photography version. Taking into account the carrying of professional photographic equipment, we can reasonably customize the placement according to needs; Then there is the off-road version, or a specially customized version that can meet different sports. This is the concept of "1+X".