What should I do if the business of the infant swimming pool is not good?

First, customer psychological analysis

Analyzing parents' psychology, some baby swimming pools only provide simple newborn swimming and bathing services, which will make customers form the mindset that it is not convenient to come here in the season or time of swimming (bathing) at home.

1 Increase large swimming pools and expand children's swimming, early water education and swimming training. , let the baby experience, and inform parents of some dangers and disadvantages of children swimming in public swimming pools, as well as the benefits of professional baby swimming pools;

2. To guide customers' thinking and explain the difference between a baby swimming at home and a professional baby swimming pool. For example, if you take your baby swimming by yourself, there is definitely no professional baby swimmer. Professional baby swimming pool is more conducive to baby's swimming exercise and promotes brain development.

By analyzing parents' psychology, we can find out the corresponding countermeasures and positioning to publicize, so that customers can feel that babies can get more from swimming in the infant swimming pool than from their own homes, and business can increase in summer.

Second, strengthen store management.

The focus is on peak season sales and off-season management. In the off-season, the sales of infant swimming pools may increase slowly, but generally speaking, it is also very important to manage stores in the off-season and cultivate internal strength to lay a good foundation for marketing in the peak season.

1 Thoroughly clean up the hygiene and potential safety hazards of the infant swimming pool, adjust the temperature and humidity according to the environmental requirements of the infant swimming pool, and create a safe, hygienic, comfortable and warm sensory experience environment;

When the baby swimming pool encounters the off-season, never reduce the labor cost by reducing the number of employees. The high mobility of personnel will have a great impact on the operation of the infant swimming pool. In the peak season, the shortage of staff will not serve customers well or in a hurry, thus losing the reputation of customers.

3. Strengthen the training of in-store personnel. Conduct targeted training around service skills, operating norms, sales skills, product knowledge, parenting knowledge, feeding knowledge, etc. If conditions permit, you can go deep into your competitors and understand their countermeasures in the off-season.

Pay attention to exploring and introducing new projects. The single business model of traditional infant swimming pool will inevitably encounter obstacles in the off-season. Discovering and guiding new consumption habits is an effective way to tap the off-season sales of infant swimming pools, that is to say, it is necessary to appropriately add some high-profit and high-value-added new items of infant swimming pools in the store, such as water education and early education, maternal fumigation, infant haircuts, baby souvenirs, water parks and so on. Let customers have a new experience and realize the differentiated management with other infant swimming pools;

5. Properly carry out promotional activities. You can't blindly reduce the input cost just because you enter the off-season, which will put pressure on sales and lead to a lighter off-season. Instead, we must adhere to moderate promotion, such as launching monthly swimming cards, season cards, annual card discount packages, recharge gifts, etc., which will form promotional pressure on competitors. However, sales promotion should not rely on price reduction and discount, which will affect subsequent sales and brand image. It is suggested to add some special services to increase the added value of the promotional items, or to bundle them with other products or items in the museum.

Third, strengthen the publicity of swimming pools.

1 It can be promoted in some popular local mothers' parenting forums, the same city network and group buying websites, but it is not appropriate to engage in too many group buying activities, and it is necessary to consider operating costs, with the main purpose of promoting brand image;

Horizontal alliance. We can consider cooperating with some maternal and child health centers, early education institutions, photography centers and kindergartens to carry out some activities, publicize and promote each other, and realize resource sharing and mutual benefit.