How do photographers build personal brands?

Personality is the entrance for photographers to build a brand, and they spare no effort to show photos with the photographer's soul. Personality has two sides, and it will come from two groups: those who support it and those who oppose it, and will never become your customers. You can ignore them, and the supporters are your potential customers. Contact them, understand their needs, and finally make them your customers. They are both your supporters and your propagandists. Make personality your own brand style. At first, you can write a blog on a high-end photography website like POCO, and then you can build a website as a publicity channel.