Why is the Arctic Ocean more expensive than Coca-Cola?

In fact, compared with other drinks, the Arctic Ocean has no price advantage. It is also an aerated juice drink, and the market price of Huiyuan "juice" 500ml is less than that of 4 yuan; The market price of 330ml cans of Coca-Cola and Fanta is around 2 yuan. From this point of view, the price of "Arctic Ocean soda" is really high. Some consumers even calculated an account, "The price of two tins of Arctic Ocean is enough to buy four tins of Coca-Cola, and if you catch up with the promotion, you can even buy six tins".

Consumers' Memory of "Arctic Ocean Soda"

After the reform and opening up, the soda water in the Arctic Ocean quickly disappeared from the market, and a variety of beverages replaced it, followed by Coca-Cola, Sprite, Pepsi, Watsons mineral water, Wahaha, Wang Laoji, Master Kong iced black tea, green tea and so on. , dominated the hotel supermarket. Drinks set off a commercial war and also caused competition in the market. Since then, the discontinued Arctic Ocean soda has disappeared from people's sight.

Carrying the memory of a generation

Yellow liquid, bottle cap off, bubbling. From 1985 to 1988, the output value of Arctic Ocean Company exceeded 1 100 million yuan, and the profit reached10.3 million yuan. It can be said that before the reform and opening up, Arctic Ocean cold food and Arctic Ocean soda once dominated the Beijing market.

"Arctic Ocean soda" reappears in Beijing

Arctic Ocean soda, which has been away for more than ten years, once again opened the market in Beijing this summer. This time, a big bargaining chip for Arctic Ocean soda to return to the market is the "emotional card", which is consumers' nostalgia for the old "Arctic Ocean soda" in the 1980s. However, in the past, old brands should not be sold by aging. The price is so much higher than other similar drinks. Some consumers say, what's the difference between getting money by selling the feelings and memories of Beijingers and cheating people? Many citizens still feel that their feelings have been hurt.