Preparing for the 50th Taiwan Film Golden Horse Award

The Golden Horse 50 announced by the Golden Horse Executive Committee was designed by Nie Yongzhen, a well-known designer. Subjective vision successfully points out the meaning of movies and time. The poster of his collaboration with Xia Yongkang, a Hong Kong photographer, turned Maggie Cheung, the "Golden Horse 50 Ambassador", into the eternal and instantaneous embodiment of the film, with touching implications.

Nie Yongzhen projected "5" with a projector, which is also a metaphor for the geometric abstract modeling of horses, and can also see multiple images such as hitting the board, conducting tube and spotlight. This subjective vision has not only been highly appreciated by Hou Hsiao-hsien, the chairman, but also made Yang Lizhou, a documentary director studying fine arts, exclaim "Great" when he first saw it. As for posters, Xia Yongkang, a famous Hong Kong photographer who works closely with Maggie Cheung, is in charge of The Mirror. Nie Yongzhen partially cut the image of Maggie Cheung, with black paper as the background and Bai Mo printed on the image, just like slicing the picture of moment and time in the studio, expressing that the haunting things can really keep everything that flows and disappears, except movies, making the moment eternal. Maggie Cheung won four Best Actress Awards for Tales of Three Women (26th), Ruan (28th), Sweet Honey (34th) and In the Mood for Love (37th), and also won the Best Supporting Actress Award for Rolling the World of Red Dust (27th). Besides five golden horses, she also set a new record. Maggie Cheung not only won the Golden Horse Award, but also won the Best Actress at Berlin International Film Festival and Cannes International Film Festival for Ruan Yuling and Cleanliness.

Director Hou Hsiao-hsien, Chairman of Golden Horse Executive Committee, personally manipulated the image advertisement, which was the first cooperation between Hou Hsiao-hsien and Maggie Cheung. To this end, Houdao even shut down the cast of "Nie Yinniang" for three days to create an image advertisement together with photographer Li Pingbin. Maggie Cheung said, "I received an invitation last June. I thought I would attend last year's ceremony. After being reminded by my assistant, I realized that I would be the Golden Horse 50 Ambassador this year, so I had 18 months to make preparations. Thank you for inviting me. " She also said that the Golden Horse Award is the first award in her film career, and she will fully support it.