Traditional Culture Encyclopedia - Photography and portraiture - Yongchun Europe photographic telephone
Yongchun Europe photographic telephone
Anxi National Tea Wholesale Market, the tea capital of China, covers an area of 250 mu with a building area of 654.38+800,000 square meters. The total investment is 500 million yuan. Shop10.5 million, 2 trading halls, 3,000 trading booths, Chadu Bus Terminal, China Chadu Hotel, Tea Culture Expo Hall and boutique exhibition hall. Establish tea culture research center, tea quality testing center, e-commerce website, tea science and technology consulting service, cultural square and other supporting service measures. China Tea is a new tea city with the largest scale, the largest investment, the highest grade, complete functions and unique and elegant style in China, which integrates tea trade, information exchange, tea culture research, tourism and scientific research. 200 1 and 10 were approved as designated markets by the Ministry of Agriculture. In 2002, it was rated as Quanzhou Integrity Market, and the county government was rated as a civilized unit. I. Market Construction Anxi National Tea Wholesale Market, the tea capital of China, was put into operation in early 2000 and opened in 10 in the same year. The main characteristics of market construction and operation are as follows: First, the initial capital is small, starting with 30,000 yuan, and it depends entirely on the market economy. The government set up a stage, the merchants sang operas, and the society raised funds to move forward. Second, the construction speed is fast, and the concept has been updated from design to construction, and the competition mechanism has been fully introduced. The first phase of the project covers an area of 45,000 square meters. On March 5, 2000, the construction team entered the site, and on February 8, the same year, it opened at 65438. It was completed and put into use on the beach in less than 300 days. The investment of tea farmers and tea merchants in that year was realized and the benefits were seen in that year. Third, the benefits are remarkable. 65,000 square meters of the second phase project has been put into use, and more than half of the 70,000 square meters of the third phase project has been completed. Less than three years after its establishment, it has created tax revenue of more than RMB 10 and accumulated fixed assets of more than RMB 20 million. It has set up a trading platform for tea farmers and become an important window of Anxi tea industry, which has achieved good social benefits. 2. Management of Anxi Tea Wholesale Market Anxi China Tea Capital Management Committee, Tea Wholesale Market Development Company undertakes the tasks of market development and construction, market cultivation, operation management and residential property management, and always grasps three aspects in management: (1) Strengthening services, cultivating markets and making a fuss about promoting prosperity. Coordinate relevant departments to handle various licenses on site and provide various supporting services to create a good premise for local businesses to operate in the capital. In two years, famous teas from all over the country will be brought into the capital to operate, and now all the shops are open, which is in short supply. (2) It is to improve the railway system, create an atmosphere of honest management, and work hard to standardize governance. Formulated various trading market governance systems, set up a fair scale and tried to make tea. Standardize trading behavior and set up a "Red Shield" rights protection station to safeguard the rights and interests of buyers and sellers. Strengthen quality management and shape the image of honesty. Market to establish quality testing center, prohibit toxic pesticides in the county, to ensure the pesticide residues in tea, metal content standards, to ensure the quality of tea, to maintain the reputation of Anxi tea industry. (3) Keep pace with the times, expand the market and use your brains to improve efficiency. After opening for three years, the turnover of tea in the first year was nearly 300 million yuan, and in the second year it was 462 million yuan. In the first half of this year, despite the impact of SARS, the annual turnover still reached 520 million yuan, and tea farmers can increase their income by hundreds of millions of yuan every year. It also promoted the development of tea packaging, tea machinery, building materials industry and tertiary industry, and achieved remarkable economic and social benefits. Third, the main characteristics of China Tea Capital Tea Wholesale Market. 1. The large scale of Anxi Tea Capital is supported by multi-functional measures. Market construction will be carried out in the third phase, with a total area of 250 mu and a construction area of 6,543,800+8,000 square meters. Since its establishment, China Tea Capital has adhered to the high starting point planning and high-standard construction, and strived to build China Tea Capital into a multifunctional tea flowing place with tea trade as the mainstay and tea culture as the supplement, integrating tea merchants, tea history research, tea performance, tea culture exchange, scientific and technological consultation, quality inspection, information exchange and tea tourism. 2. Tea has a strong tea culture atmosphere, which shapes the elegant taste of the market. One is to create a tea culture atmosphere on the hardware. For example, the construction of cultural square, music fountain, multi-function hall, greening and beautification, neon night scene, shop billboards, one-time planning in place, but also set aside more than 5000 square meters as a tea culture Expo. Secondly, the content continuously enriches the connotation of tea culture: for example, through the "Love My Tea Capital" photo contest of China Tea Rhyme National Photography Competition, more than 5 million yuan was invested to collect and sort out the Chinese tea history museum, oolong tea history museum, photography boutique museum, tea variety museum, Chinese and foreign tea set museum, tea calligraphy museum, tea performance hall and tea multi-function hall. In the past three years, it has received nearly 80,000 leaders, experts and scholars from more than 20 countries and regions and more than 20 provinces and cities in China. Third, enrich the cultural life of Tea Capital in a flexible and diverse way: for example, hold Tea Capital Night, various folk art evenings and concerts in multi-function halls and squares, and hold pen meetings, calligraphy exhibitions and tea set root carving exhibitions in Anxi Tea Capital to show tea culture from multiple angles and in all directions. In cooperation with the county party committee and government, four large-scale tea events were held for three consecutive years, which promoted tea trade with tea culture, improved the reputation of Anxi tea, reflected the cultural taste of Anxi tea capital and promoted the development of tea industry. 3. The superior environment of Anxi Tea has created the unique style of the market. China tea is surrounded by mountains and waters, adjacent to a large artificial lake. The building has been evaluated by many famous designers, with European style, bridge style and garden cloister with flowers and sculptures. The environment is soft and beautiful. It is an independent four-in-one compound, connected into a whole, large and small, which is convenient for Gaojia tourists to order, creating an ideal space for various large-scale tea merchants and tea culture tourism streams, and is also an ideal treasure for tea farmers and tea merchants to live and work in peace and contentment. The construction scale of Anxi Tea Capital is still expanding, the operation of China Tea Capital is gradually standardized, the supporting measures of China Tea Capital are constantly improved, and the connotation of tea culture is further enriched. China tea will become an important window for developing tea industry and promoting China tea culture. Anxi Tea Museum Anxi Tea Culture Museum has tea performance hall, Chinese tea history hall, China oolong tea exhibition hall, China tea variety hall, Chinese and foreign tea set hall, tea painting and calligraphy hall, China tea rhyme national photography contest boutique exhibition hall, and a long and civilized tea culture in China. There is also a VIP room and a multifunctional mobile hall that can accommodate 1300 people. Anxi Tea Performance Hall: It is a leisure place for tourists from all over the world to watch tea performances and taste the world famous tea Tieguanyin. China Tea History Museum: an exhibition hall with the theme of introducing the origin, spread, development and function of China tea, from which we can appreciate the profoundness of China tea culture, the history of tea development and tea export. Oolong Tea Exhibition Hall: The origin, spread and development of China Oolong Tea were comprehensively and systematically introduced, especially the myths and legends of Anxi, Tieguanyin, Huang Jingui, Benshan and Maoxie, which showed the wisdom of the people in the ancient tea town and embodied the unique charm of Oolong Tea. China Tea Variety Pavilion: It is a collection of more than 200 varieties of six major teas in China, such as green tea, black tea, green tea, yellow tea, white tea and black tea, as well as various deep-processed tea products, just like China Tea Grand View Garden. Chinese and foreign tea set exhibition hall: display all kinds of tea sets at home and abroad, including Taiwan Province Appraisal Cup, Jingdezhen Flower Porcelain Pot, Dehua White Porcelain, Yixing Zisha, Fuzhou Shoushan Stone Pot, etc. There are domestic tea sets, as well as foreign tea sets from Vietnam, Japan, South Korea and Russia. Tea Painting and Calligraphy Museum: It brings together the works of famous painters and calligraphers from all over the country, as well as the care and inscriptions of leaders at all levels of the central government, provinces and cities for tea. China Tea Rhyme National Photography Competition Boutique Exhibition Hall: It is the first time in the history of China tea industry to fully display the extensive and profound flow of tea culture through photography. In 2000, the People's Daily Photography Department, the Market Newspaper, the China Tea Rhyme Association and the Anxi County Government jointly organized a nationwide collection of outstanding works evaluated by the Tieguanyin Cup National Photography Competition. It reflects the tea garden scenery, tea culture, colorful tea sets, teahouse customs and tea industry from ancient times to the present, and the tea rhyme has a long history. It is a brand-new form to promote China tea culture with exquisite photography.
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