Only by learning to turn in life can we go further.

A person's way of thinking often determines his way of looking at the world and his life trajectory. Breaking the inherent inertial thinking of the brain and knocking down the wall of thinking will solve many things that you can't understand and figure out.

When Roosevelt participated in the second presidential election in the United States, he was going to make a beautifully bound booklet to win votes. Subsequently, all 3 million brochures were printed, and just before they were distributed, the staff suddenly found a photo of Roosevelt in it, and the copyright belonged to Moffett Studio in Chicago.

This is the next big problem. If it is distributed without authorization, it will not only lead to a "scandal", but also the president's office will pay 1 USD per volume, totaling $3 million. If not, the campaign tour will begin, and there is not enough time to reprint the brochure.

At this critical moment, if it were you, how would you solve this problem? If this problem is solved beautifully, it can increase the publicity effect; If it is not solved well, it is very likely that the election will fail.

This matter was finally solved easily by a staff member named George Perkins, and a small profit was made. Since then, this campaign case has become a classic case of thinking change.

Perkins sent a telegram to the photo studio: "We plan to distribute millions of pamphlets with photos of President Roosevelt, which will bring great publicity to the photo studio that provides photos.

How much are you willing to pay us if we use your photo? Please call back as soon as possible. "Before long, Moffett Studio called back:" We have never done this kind of transaction before. As things stand, we are willing to pay $250. "

Perkins changed from the thinking mode of "buyer" to the thinking mode of "seller", and changed from a passive situation to an active situation, which easily solved the urgent needs of the president and achieved a win-win situation to a certain extent.

Any thing, if you look at the problem in a different way of thinking or angle, will produce different treatment methods and results. Perkins' practice has turned initiative into passivity, decadence into magic, hostility into friendship, and achieved a beautiful situation. When intuition gets us into trouble, it also means a good opportunity to break the situation. As long as we change our thinking, we will find a new "good way".

If you are poor, you will change, and if you change, you will pass. When one thing can't figure out and one road can't get through, why not let your mind turn a corner? Why not look at the problem from another angle? When you jump out of the inherent thinking frame and know how to "change", all your troubles will naturally "pass".

Let your mind turn a corner, and you will have an effect of four or two. So how can we cultivate our thinking level and improve our thinking transformation ability?

1) get rid of empiricism

Before the black swan in Australia was discovered, almost all Europeans thought that the swan was only white. The appearance of black swan subverts people's inherent cognition for thousands of years and brings great impact to their world view.

Taleb wrote in Black Swan: "Humans always believe in experience too much, but they don't know that the appearance of a black swan is enough to subvert everything." There are not only black swans in this world, but the emergence of any new concept is enough to make the whole world tremble.

2) From "impossible" to "how to do it"

Man's cognition determines the world he sees. When something is beyond the scope of cognition, people's intuitive thinking will tell you "impossible". Don't say "impossible" in advance, try to think about "how to make it possible"

3) Put yourself in the other person's shoes.

Everyone's thinking and perspective are different. Being able to think from the other person's standpoint often leads to the other person's needs. When you meet each other's needs, you can finally realize your own needs.

The stone wall is easy to destroy, but the heart wall is difficult to tear down. If you stick to the high wall of thinking blindly, you will only keep closing yourself and marking time. Only by breaking the inertia of thinking can we see a different world and move towards a better self.

Selected from Insight

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Yuxi' an