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Feasibility study report of wedding company project

catalogue

I. Preface -3

Second, the status quo of wedding companies ......................................................................................................................................................................

Three. Project construction and necessity

Four. Project market forecast and construction scale

Verb (abbreviation of verb) The organizational structure and labor ability of a company. .......................................................................................................................................................................

Investment estimation of intransitive verbs project ............................................. 12

Seven. approaches to cooperation ..........................................................................................................................................................................

Eight. Conclusions and suggestions of feasibility study 13

I. Introduction

In recent years, with the development of economy, people's consumption level has been improved, and their consumption concepts have also changed greatly. On the basis of satisfying material consumption, they are developing towards spiritual needs, but in a relatively developed city like Shenyang, their consumption concept has developed relatively maturely. However, as a sunrise industry, although the wedding industry has a huge market, it has not formed an industrial chain, let alone scale operation and brand service, but there are many trust crises in service quality and service level. Beauty salons, hair salons, photo studios, restaurants, flower markets and travel agencies are basically scattered, and the companies and stores engaged in the wedding industry are not large in scale, with uneven service standards and charging standards. At the same time, after the development of the wedding service brand, there are many "traditional" projects and the service scope is narrow, which is limited to floats, ceremonies, wedding banquets, tourism and other parts, and it is difficult to meet the diversified, fashionable and personalized services pursued by contemporary youth.

1, market research:

● 64% people think that marriage is a major event in life and should go all out;

83% people think that the wedding expenses should be borne by family members and both husband and wife.

91.2% people said that their savings deposits were for marriage consumption expenses;

Regional differences, economic development, education level and the opportunity to accept new things are all important factors that affect the way couples get married.

● Wedding banquets and honeymoon trips are the items with the highest proportion of wedding expenses in China;

2. Project background

First of all, what is the "marriage industry"? Generally speaking, it is a collection of various industries that provide a series of products and comprehensive services for newlyweds in the family life cycle. It is an extension and expansion of the wedding industry that only pays attention to wedding ceremonies in the traditional sense.

Wedding service industry is not only a new industry in China, but also an indispensable consumption field for young people in China. At the same time, with people's new requirements for wedding services, the types of services will be more detailed and the contents of services will be richer. Coupled with the change of national life concept, wedding derivative services will also become a new fashion, such as photo studio, wedding dress, motorcade, etiquette, jewelry, catering and wine industry, tourism, real estate, home decoration and so on.

Second, the status quo of wedding companies

Problems existing in the current marriage industry in China;

1, products and services are homogeneous, which cannot meet individual needs;

2. The prospect is promising but chaotic, and the industrial service is not standardized;

3. Various companies are mixed, and complaints remain high;

4. Lack of industry standards and inadequate industry management;

5. The high-end wedding consumption market is immature, lacking products and services tailored for high-income newlyweds.

6. Inefficient allocation of resources and urgent integration of industrial resources;

7. The quality of employees is low, and various vocational trainings are not developed enough;

8. Lack of enterprise marketing model in line with industrial development.

At present, there are more than 100 wedding companies in four counties/districts (Yuhong, Shenbei, Dongling and Hunnan) in five districts of Shenyang (Tiexi, Heping, Shenhe, Huanggu and Dadong), which have a certain awareness of publicity and service; There are about 90 family workshop wedding companies. There is no wedding company that can form a scale, be influential in a certain area and have a certain brand reputation.

Third, the necessity of project construction

1, wedding consumption items increased, 62.9% of the newcomers said they would hold a wedding, and the level of the wedding was greatly improved. The standards of lighting, sound and master of ceremonies at the wedding scene are also constantly improving, and the level of wedding cars is also gradually improving; This shows that the newlyweds put forward higher requirements for the atmosphere and quality of marriage.

2. The scope of wedding consumption is constantly expanding, and the bride's wedding dress has changed from renting in the past to buying a new home. There are also some wedding professionals specially introduced, such as make-up, manicure, bride secretary, wine delivery, etc., which have also become the fashion choice for the post-80 s newcomers.

Modern people, especially the post-80s wedding, are changing from "material" to "spiritual". The bride and groom pay more and more attention to the cultural level, pursue fashion, health and civilization, and become increasingly personalized and fashionable.

4. With the increase of marriage age, the number of married people may decrease, but with more and more eligible people born after 1980s, the wedding market will still expand year by year.

5. Wedding consumption in China is concentrated on holidays, and traditional ideas still have an important influence on the wedding date.

6. The form, content and location of the wedding have become diversified and personalized.

7. With the development of social economy, the concept of "following the fashion" and "showing off wealth" has changed to the popular concept of "simple marriage", which has been recognized as an affordable wedding behavior, but the trend of pursuing individuality has strengthened.

These consumers' demands for weddings at this stage are not satisfied in the market. Therefore, it reflects the necessity and urgency of this project.

Four, the project market forecast and construction scale

1, market forecast

According to the "China Wedding Industry Development Report" released by the National Wedding Industry Survey and Statistics Center on 20 10, in the last five years, 813600 couples registered to get married every year in China, of which the wedding expenditure of urban couples alone reached 600 billion yuan. At present, nearly100000 couples get married every year in China, and the newlyweds are willing to spend 365.438+0% of their savings on wedding-related consumption. In 20 10, the population of Liaoning province was 422 10000, and there were 260,000 married couples, accounting for 0.62%.

According to the statistics of the National Civil Affairs Bureau, despite the financial crisis, residents' consumption in the wedding market is less affected by the financial crisis, and it is one of the few industries that can avoid the financial crisis and market crisis. In 20 10, the national wedding day consumption is close to 300 billion yuan, and it is expected to rise to 500 billion yuan in 20 12. The wedding market is a market with huge business opportunities, involving dozens of related products such as clothing, photographic equipment, catering, tourism, jewelry, gifts and services. The wedding market is promising.

2. Market strategy

The overall market strategic direction of the enterprise is to build a professional company that integrates the wedding industry chain.

Provide rich wedding consumer products and services; Establish a well-known brand of wedding consumption; "Strong Alliance" and "Resource Integration" among Lian Heng, Industries and Enterprises.

Take the market maturity of "Mrs. Kim" as the breakthrough point and give full play to the brand advantage. From the initial wedding industry chain-wedding photography to the depth of the whole industry chain. Expand the profit growth point of enterprises.

The development of enterprises can follow the following development paths: wedding photography (brand building)-wedding planning service (profit growth point)-single dating service (cultivating potential customers)-sales of products around the wedding (integrated linkage) (brand linkage can be carried out in the early stage, such as real estate-Vanke, jewelry-Zhou Shengsheng, cake-Holiland, accessories-Hendry clocks or a Swiss brand).

3, product planning and construction scale (focusing on the current stage of the operation project)

● Wedding planning service is the first choice to enter the whole wedding process. Including: wedding photography based on the original brand "Golden Lady", horizontal VCR recording, whole ceremony supervision (Chinese wedding, western wedding, church wedding, lawn wedding, cold meal wedding), bride makeup, wedding car rental, float arrangement, wedding venue communication, wedding scene display, photographer, cameraman, host, audio equipment, lighting equipment, stage construction and cast members.

Gradually increase wedding services to meet the personalized and spiritual needs of customers, such as: hot air balloon wedding, open-air float wedding and other more creative and unique wedding forms, and can be extended to married family planning, parenting and other services, and abandon the disadvantages of consumers' single and unsustainable consumption. At the same time, use the existing travel company of "Mrs. Jin" to intervene in honeymoon travel services.

● Enter the single dating service area, cultivate potential marriage and love customers, infiltrate the brand from the source of the industrial chain, and cultivate customer brand loyalty.

● Enter the brand linkage of peripheral products, take Mrs. Kim as a platform, and use well-known brands in the market to enhance Mrs. Kim's brand image. If the consumption is mature and some industries with low entry threshold, our company can enter strongly.

● Entering the commercial real estate field can truly cover the entire wedding industry. Fill the blank of one-stop procurement of domestic wedding market entities, and replace the defects of cumbersome, dishonest and imperfect cross-regional services in online wedding procurement.

At the beginning of the company's establishment, some recycling equipment was purchased by our company. Other product leases that are not suitable for investment in fixed assets. It is estimated that equipment and personnel will be provided in advance to host 3-5 competitions at the same time. And conduct internal training among existing employees to prevent the number of emergency plans from suddenly increasing. All staffing processes are synchronized with the company's sales performance.

4, product sales revenue forecast

Refer to the statistics of various institutions.

The consumption structure of each couple in China is as follows: 3526 yuan for wedding photos, 5659 yuan for jewelry, 2008 yuan for wedding dresses, 65438 yuan for wedding banquets +0030 yuan (excluding drinks), 56000 yuan for new house decoration, 9304 yuan for honeymoon trips, 65438 yuan for household appliances +06533 yuan for furniture. These newlyweds have spent 6.5438+0.3 million yuan.

In the choice of wedding consumption items, wedding photography is the first choice (85.6% of newcomers need to take wedding photos); Followed by wedding service (78.74% of the newcomers go to restaurants to hold wedding banquets); Then arrange the wedding, honeymoon trip and wedding dress purchase in turn, that is, 56.2% of the newcomers intend to ask the wedding company to hold the wedding for them; 46.4% of the newcomers will arrange honeymoon trips.

Wedding project

Proportion (%)

Need to take wedding photos

88.4

I plan to hire a wedding company to plan the wedding.

49. 1

This restaurant held a wedding reception.

78.7

The bride buys a wedding dress.

36.8

honeymoon

67.7

Statistics of middle and low-grade wedding expenses

Various expenses

Mid-range cost (yuan)

Proportion of each item (%)

Low cost (yuan)

Proportion of each item (%)

wedding feast

34 120

0.54

6000

0.37

Buy jewelry

12000

0. 19

3000

0. 19

Dress

6000

0. 10

3000

0. 19

Master of ceremonies, bands

3800

0.06

1500

0.09

Wedding photos

3000

0.05

1000

0.06

other

2000

0.03

1000

0.06

Vehicle rental

1700

0.03

600

0.04

total

62620

1.00

16 100

1.00

Wedding planning growth period

? Take a low-end wedding (live exhibition, host, photographer, cameraman) with a price of10.2 million yuan as an example, and the gross profit is expected to be 25%, that is, 3,000 yuan.

? If the service provided by our company is 50%-60%, take a mid-range wedding of 50,000 yuan as an example (live exhibition, host, wedding car, float, audio equipment, lighting equipment, stage construction, arch, lamppost, dove of peace, etc. ), the estimated gross profit is 25%, namely 1.25 million yuan.

? If customers have higher-end service needs, taking 654.38+10,000 yuan per wedding as an example, the estimated gross profit is 25%, that is, 25,000 yuan.

Wedding service is not restricted by customers who come to our company to take photos, and at the same time, it can undertake other competitive customers and expand the audience of potential customers.

Based on the half-year wedding season forecast, 8 couples of wedding planning services are provided at the same time every weekend for two days: the proportion of high, medium and low-end customers is 10%, 30% and 60% respectively.

The gross profit of annual income is estimated to be (3000 * 5+12500 * 2+25000 *1) * 4 weeks * 6 months = 1.56 million yuan.

The development period of wedding planning

If we seize the share of 10% in Shenyang's wedding market, the number of people getting married in Shenyang is estimated at 26,000 every year. Taking an average of 32,500 per game as an example, the gross profit is estimated at 25%.

26,000 *10% * (32,500 * 25%) = 21125,000 yuan/year.

The maturity of wedding planning

For example, extending the wedding industry chain service, developing in depth, intervening in making friends, brand linkage, commercial real estate and other projects, the company's development space will be broader. In the early stage of maturity, you can consider packaging and listing as a whole.

Verb (abbreviation of verb) Company organizational structure and labor capacity (initial quota)

1, organizational structure

dispatch

Plan as a whole

executive vice-president

executive vice-president

2. Staffing

1 Executive Vice President; Executive vice president 1 person

2 accountants; Copywriter 1 person; Design 1 person; Plan 2 people

On-site command 4 people; Supervise eight people

Coordinates 1 person; Send two people

Estimate: 23 people

3, job responsibilities

Executive vice president: serving the company comprehensively.

Executive vice president: coordinate, guide, manage and supervise all departments.

Accountant: (one accountant and one cashier) is responsible for the company's financial work.

Copywriting: responsible for company publicity, wedding planning and other related text design.

Design: responsible for company publicity, wedding planning and other related picture design.

Planning: Responsible for face-to-face meeting with customers, recording customers' needs and proposing wedding plans.

On-site command: responsible for the overall process command of the wedding site, guiding and supervising the completion of related work.

Supervision: coordinate customers and suppliers at the wedding scene, handle emergencies, and assist the on-site commander to complete related work.

Coordination: coordinate external suppliers and internal customers according to the planned orders, and arrange time to complete the project documents.

Scheduling: coordinate the contact between suppliers and on-site commanders and supervisors, provide detailed spare parts list, remind the activity schedule and deal with emergencies.

Investment estimation of intransitive verb project

Growth period investment

1. business license: the existing "Mrs. Kim" license can be used to expand the business scope.

2. Office location: the existing office space can be used (the estimated usable area is 80- 100 square meter), and the accrued expenses are 36,000 yuan/year rent.

3. Personnel expenses: accounting, copywriting and design can be shared with the general manager.

Expense accrual: 6,543,800 yuan+0,000 yuan/month.

Actual number of people: (employed in batches, each post in the preparation period 1 person)

Planned salary estimate for 2 people: 2000 yuan/month.

4 field commanders 3000 yuan/month.

Supervise 8 people, 2000 yuan/month.

Overall planning 1 person is 3000 yuan/month.

Send 2 people, 2000 yuan/month.

Total labor cost is 39,000 yuan/month: personnel cost is 588,000 yuan/year.

4. Fixed assets:

Office desks and chairs, movable items (arches, air molds, exhibition props) are estimated to be 30,000 yuan.

5. Promotional products:

The company's promotional color pages, store manager Yi Labao and service samples are estimated to be 20,000 yuan.

Total annual investment: 684,000 yuan. Considering the manual batch entry and equipment depreciation, the annual investment is estimated.

Increase income

Estimated annual income 1.56 million-estimated annual investment =1.72 million.

Maturity analysis

It is estimated that the cost input in the growth period accounts for 22%, and the income in the mature period is 1647.75 yuan/year.

Seven. approaches to cooperation

1, entrusted management

"Mrs. Jin" appointed the executive vice president, hired the executive vice president to build, manage and operate the wedding company project, and provided the project company/kloc-0.5% equity and dividends.

2. Entrust management

"Mrs. Kim" entrusts the Executive Vice President to build, manage and operate the wedding company project. The executive vice president only enjoys 30% equity and dividends of the project company, and has no fixed income.

Eight. Conclusions and suggestions of feasibility study

Getting married is too tiring, which is the common feeling of most newcomers. Someone joked, "Lose weight, get married and stay slim for two months." Maybe, it's a little exaggerated, but if you carefully count the wedding procedures, There are still many service gaps to be filled from registration, licensing, physical examination, buying wedding supplies, engagement, buying wedding candy, renting wedding dresses, tying floats, beauty and makeup, wedding scene and honeymoon ............................................................................................. wedding market, which are business opportunities and the main basis for us to draw the feasibility of developing wedding business at present.