Traditional Culture Encyclopedia - Photography and portraiture - Continuous series photography

Continuous series photography

1. Direct display method

One of the most common and widely used expression techniques. Show a product or theme directly and truly on the advertising page, and make full use of the realistic expression ability of photography or painting. Deliberately depict and emphasize the texture, shape and functional use of the product, presenting the exquisite texture of the product attractively, giving people a realistic sense of reality and making consumers feel intimate and trust in the advertised products.

2. Highlight the characteristic method

Use various ways to grasp and emphasize the distinctive features of the product or theme itself, and clearly show them, and put these features in the main visual parts of the advertising picture or set them off, so that the audience can feel it immediately when they come into contact with the language picture, attract attention and generate visual interest, and achieve the promotion purpose of stimulating the desire to buy.

3. Contrast and contrast method

Contrast is the most prominent expression of artistic beauty that tends to conflict with opposites. It puts the nature and characteristics of the things depicted in the works in sharp contrast and direct contrast, so as to express and contrast, and achieve centralized, concise and tortuous performance from the differences presented by comparison.

4. Reasonable exaggeration

With the help of imagination, a certain aspect of the quality or characteristics of the propaganda object is obviously exaggerated in order to deepen or expand the understanding of these characteristics. Writer Gorky pointed out: "Exaggeration is the basic principle of creation." Through this technique, we can emphasize or reveal the essence of things more clearly and enhance the artistic effect of works.

Exaggeration is generally the pursuit of novelty and change, exaggerating the characteristics and beauty of the object through fiction, giving people the feeling of novelty and change.

According to the characteristics of its performance, exaggeration can be divided into morphological exaggeration and facial exaggeration. The former is a superficial treatment, while the latter is a hidden treatment. Through the use of exaggeration, the artistic beauty of advertising has been injected with rich emotional color, making the product unique and touching.

5. Look at the big picture from the small.

In advertising design, three-dimensional images are emphasized, selected and concentrated, and a point or part is described or extended and enlarged with unique imagination, so as to fully express the theme. This kind of artistic treatment, which focuses on points and areas, sees the big from the small, and is incomplete as a whole, has brought great flexibility and infinite expressive force to the designer, and at the same time provided a broad imagination space for the receiver, and gained vivid interest and rich associations.

Step 6 use association method

Psychological phenomenon conforming to aesthetic law. In the aesthetic process, rich association can break through the boundaries between time and space, expand the capacity of artistic image and deepen the artistic conception of the picture.

Through association, people often see themselves or their related experiences in the aesthetic object, and the aesthetic feeling is particularly strong, which integrates the aesthetic object with the people who judge Microsoft in the United States, arouses aesthetic resonance in the association process, and the intensity of their feelings is always strong and rich.

7. Humorous methods

8. Borrow metaphors

Metaphor refers to choosing two things that are different in this copy but similar in some ways in the design process. "This thing is used as a metaphor for another thing" is not directly related to the theme, but it has some similarities with some features of the theme at a certain point, so it can be used to play a role and be transformed to obtain the artistic effect of "tactfully expressing ideas".

9. the method of holding things with affection

10. suspense arrangement method

1 1. Idol selection method

12. Humor imitation method

This is a creative metaphor, which adopts the way of borrowing the new and returning the old in a meaningful way, and takes famous works of art and celebrities familiar to the general public in the world as humorous images. Through ingenious plastic performance, famous paintings and celebrities have a sense of humor, giving consumers a brand-new and unique visual impression and relaxed fun, improving the advertising effect with its abnormality and mystery, and increasing the price and attention of products.

This kind of expression technique puts the persuasiveness of advertisements in a humorous interest that is close to comedy, which makes people admire, laugh, never forget, and leave a charming aftertaste.

13. Magic psychedelic method

Using abnormal exaggeration, we construct mythical and fairy-tale pictures with infinite imagination, and reproduce reality in fantasy scenes, resulting in a certain distance from real life. This expressive technique, which is full of romanticism and freehand brushwork over realism, is full of appeal with a sudden magical visual sense, giving people a special aesthetic feeling and satisfying people's whimsy for exotic and changeable aesthetic taste. In this expression, artistic imagination is very important. It is a sign of human intelligence development, and everything needs imagination, especially art. It is no exaggeration to say that imagination is the life of art, and imagination is actively going on from the beginning of creative conception to the end of design. The outstanding feature of imagination is its creativity. Creative imagination is the beginning of new meaning excavation and new image generation and display. Its basic trend is to transform the experience aroused by association, and finally form a new image with unique aesthetic creation, which has shocking power.

14. continuous series method