20 18 activity planning scheme of Wuyi shopping mall

May Day holiday is also a hot spot and peak in shopping malls. What kind of activity planning scheme can make the mall attract more customers? The following is the "20 18 May Day Shopping Center Activity Planning Plan" that I compiled for you. The article is for reference only, I hope it will help you.

20 18 activity planning scheme of Wuyi shopping center (I) 1. Activity time: XX, XX, xx, xx, xx.

2. Activity theme: Happy May Day, Happy Celebration, Clear Summer.

Third, specific activities: quadruple happiness, surprise lianliankan!

Surprise 1: Open the door for gifts on May Day!

The first xx customers and friends who shop on xx, xx, xx, regardless of the amount of shopping, can get a beautiful gift, and the quantity is limited while stocks last.

Surprise 2: Return after the shopping lottery!

Xx, xx-xx, anyone who buys at least xx yuan at one time in this mall can exchange a lottery ticket with a computer receipt; Two lottery tickets over xx yuan; Buy more and smoke more. The maximum number of one-way tickets is xx.

First prize: cash gift card 65438 yuan +0.

Second prize: 2 cash gift cards of xx yuan.

Third prize: xx cash gift card.

Fourth prize: a gift of xx.

Surprise 3: You shop, I give gifts!

Xx, xx-xx, whenever you come to our supermarket, you can:

Send a toothbrush when shopping for over xx yuan;

Send a bottle of 500ml tea when shopping for over xx yuan;

Send a bottle of 1.25l coke when shopping over xx yuan;

Send a bottle of 1.5l detergent when shopping over xx yuan;

Send a bottle of 1.8l blending oil when shopping for over xx yuan;

(Note: Tobacco, alcohol, grain and oil, fresh food, special price, member price and counter goods are not allowed to participate in this activity.)

Surprise 4: value for money!

During the activity, anyone who buys at least xx yuan at one time in the supermarket area of this mall can add xx yuan to the corner of the poster to buy 1 toothpaste. One-time shopping over xx yuan, plus xx yuan can be exchanged for a box of gift boxes worth xx yuan; Buy a box of health care products worth xx yuan after shopping for over xx yuan. (Note: Tobacco, alcohol, grain and oil, fresh food, special price, member price and counter goods do not participate in redemption activities; Choose one of this activity and Surprise 3 activity, and you can't participate at the same time).

20 18 activity planning scheme of may 1 shopping mall (2) promotion theme: celebrate may 1 all over the country and shop happily in xx.

Promotion period: xx day of X month-xx day of X month.

Activity 1: Daily Chemical Festival-Brilliant Life

Activity method:

Jointly hold a product exhibition with xx detergent brands. Xx supermarket is responsible for the unified organization of cultural performances, the overall planning, overall publicity and foreign-related matters of the exhibition area. The manufacturer is responsible for the brand promotion and promotion activities in the designated exhibition area.

Website layout:

A number of sun umbrellas (provided by suppliers), more than xx hydrogen balloons (advertised by suppliers), one air arch (xx meters), outdoor exhibition area (xx), exhibition area in front of service desk (other brands), exhibition area of stainless steel bar exhibition factory on the second floor, and cultural activity area (stage, audio equipment).

Arrangements for cultural activities:

1, the final victory (xx-XX, x)

Activity form: auction will be adopted, and one file will be launched every day, and each file will be xx-like goods, starting at ultra-low price.

Activity time: the time starts at 9: 00 am. The rest of the time is arranged before or after the activity.

Share the May Day Art Show (co-organized with xx Music School)

2, amorous feelings (x month xx day)

Activities: underwear show, fashion show, live model performance.

3. Qian Shen (X month, xx day)

Activity form: live model performance at the wedding exhibition.

4. Lifestyle (X month xx day)

Activity form: photo exhibition

On-site exhibition of photographic works; Set up scenic spots and shoot for free on the spot (1 person limit 1 time); Free makeup party; Expert consultation meeting on beauty and hairdressing.

5. Love my China (xx, X)

Activity form: "xx Cup" Children's Painting Competition and Exhibition.

Starting from xx, X, children (6- 13 years old) took a work to the service desk to register.

The entries were exhibited on X, and the comprehensive scores of the entries on site were added up. Three first, second and third prizes, and the rest are commemorative prizes.

Competition content: Draw a picture with the theme of "Rusty China".

Award setting: first prize: second prize: third prize:

6. Star Online (xx -xx, X)

Activity form: imitation show karaoke contest

Divided into three groups: children's group (children's voice broadcast), youth group (star challenge) and elderly group (old people's fun-night of opera fans)

Free registration from xx month in X year. The service desk of Qiaoxi Store will register in detail. Xx-xx store provides free practice for music lovers in front of the store every night.

Award setting:

3 in each group, first prize: second prize: third prize:

Arrangement of commodity promotion activities:

1, seasonal commodity bungee jumping

Joint factory promotion and xx store self-promotion, select xx kinds of needle cotton products for xx discount sales.

2. Fresh tide and early market price

Introduce several ultra-low-priced fresh goods to limit sales.

3, shopping packages, dishes are happy.

Those who reach the designated cash will exchange the designated daily necessities at the designated place with the computer receipt and the designated cash.

Activity 2: Sweet Journey of Love Years

Promotion idea: May Day will be a big wedding market, and the marketing target will be Labor Day. Marketing activities will be carried out for the wedding market to increase the share of enterprises in the wedding market and raise their popularity.

Promotion target: unmarried couples who hold weddings during May Day.

Promotion goal: during the promotion period, lock the unmarried couples who hold the wedding.

Promotion time: x month xx-x month xx.

Activity method:

1, polar wedding show (xx show)

Polar Photography has launched several wedding dresses with novel styles and unique temperament, and invited famous models to hold the "Polar Wedding Show". Polar wedding show is magnificent and rich in content, which will surely attract the favor of many young men and women, especially couples who are about to hold weddings, and provide an effective way to promote polar photography.

2, witness love, keep wonderful.

Anyone who buys more than xx yuan in xx supermarket at one time can take a wedding photo by a polar photographer in xx supermarket mall for free, and provide a xx-inch wedding photo for free.

Anyone who buys more than xx yuan at one time can take photos of the life of polar photographers in xx supermarket for free, and provide a xx-inch photo for free.

3. Sweet journey

During the activity, unmarried couples can enjoy a set of wedding photos for free when they spend over xx yuan on one-time shopping in xx.

4, love years, happy sharing

During the activity, any caring partner who takes wedding photos in polar photography can enjoy xx discount when shopping in xx supermarket with the certificate issued by polar photography.

Publicity plan:

1, TV advertisement xx radio channel xx times.

2, the radio station xx days

3. xx product newsletter xx volume

4. Store pop music

5, xx storefront cloth advertisement xx.

6. The newspaper advertisement "xx Bao"1/version 4 was xx times.

7, the newspaper soft propaganda is not less than xx.

8. During the event, a wedding photography exhibition will be held and shooting points will be set.

20 18 activity planning scheme of Wuyi shopping mall (3) 1. activity time: xx, xx, xx, xx, xx.

Second, the purpose of the activity:

May is a golden week, and there are several major festivals in the whole month, such as May 1st International Labor Day, May 4th Youth Day and Mother's Day. In order to better promote sales, increase customer unit price, produce more influential social effects, and further enhance Jiahui's corporate image.

Third, the theme of the event: celebrate May Day, enjoy convenience and welfare, and win wonderful prizes.

Fourth, the slogan of the event: Visit xx on May 1 and win the grand prize in shopping; When the price falls to the end, it will keep running.

Verb (abbreviation of verb) advertising: xx, X-x, outdoor advertising, inkjet introduction, promotional activities, body banners, gate banners, in-store pop, radio publicity,

6. Scene layout: banners at the gate, flags hung in summer, xx hanging tags in the special area, xx billboards for getting up and down elevators, xx advertisements for walking ladders, and xx huge hollowed-out ones.

Seven, activity strategy:

1) During the Golden Week of May Day, the price was reduced to the end, and xx posters were launched, from xx to xx, item classification, fresh xx, food xx, non-food xx, counter xx and old store xx.

2) Go shopping in xx on May Day and win the grand prize (see the attached page for the specific scheme).

3) Reduce the price to the end and continue to operate (see the attached page for specific scheme).

4) The final of the 2nd "xx" Youth Karaoke Competition on xx, X month, with brilliant waves and stars, looks at the present.

5) Wonderful cultural performance of "xx" Youth Day on xx, X month.

6) On xx, X month, there was a lucky draw party with wonderful performances (internal staff).

7) The registration of "Children's Talent Show on June 1st" was officially launched, from xx to xx, and the first preliminary contest was held on xx (see the attached table for the specific scheme).

8) On Mother's Day, xx, xx, XX, my mother was very polite in shopping. Any married female customer who comes to our shopping mall on xx, X, and spends more than xx yuan at one time will be given a computer receipt. Each person is limited to one, and the number of gifts is limited, while stocks last.

9) "Go shopping in xx on May 1, and win the grand prize" award-winning party, X month, xx day.

20 18 activity planning scheme of may 1 shopping center (4) theme: happy shopping for three days, happy every day.

1. Promotion purpose: Use the golden holiday to carry out large-scale promotion activities, increase product sales, digest inventory and seasonal products, stimulate channel activity, and effectively grasp the customer information of consumers.

Second, the promotion target: the target consumer group of xx.

3. Promotion time: 20xx years x months x days. The promotion interval can be appropriately advanced or extended according to the needs, so as to ensure that the promotion activities can reach consumers to the maximum extent.

4. Promotion city: xx retail stores nationwide. Large-scale promotional activities are mainly located in the third-tier market and cities with poor sales performance in peacetime, which can avoid large-scale damage to the brand image and greatly enhance xx's local sales performance and popularity.

5. Promotion method: use powerful and effective price sharp weapon and multiple preferential combinations to create the momentum of color cotton revolution and popularization, and highlight the style of strong brand and strong marketing.

Sixth, the promotion theme: shopping for three days, happy every day.

Promotional products: xx series special products.

Eight, promotion operation:

Promotion strategy:

In order to complete the seasonal clearance work years ago, this promotion activity takes giving profits to consumers as the main operation means; In order to show the integrity of xx brand product line and convey the comprehensive image of first-line brands to consumers, this promotion will be aimed at all products sold at the terminal. According to the inventory progress of products, the discount of inventory products will be enlarged to generate enough sales, and the newly listed products will make appropriate profits, with the aim of contacting consumer terminals and generating certain sales.

This activity takes into account that during the Labor Day, major shopping malls will launch various themed promotions and low-price discounts for female consumers. In order to avoid being mixed with these activities, we will adopt a scheme of overlapping three promotional contents, with four gifts as the theme subtitle and multiple benefits to attract consumers to buy:

1, once you buy it, you must send it! (First gift) If you have bought xx products, you can get a pair of colored cotton socks at the business outlets with the accumulated shopping receipt of xx yuan.

2, buy now, send it right away! (Second gift) On May 13, all designated products will enjoy the Happy May Day price! See the May 1 day price tag for new product discounts. If you buy any xx product for over xx yuan, you will get a pair of underwear, and you will get one after discount!

3, special offer, special delivery! (The third gift): The company will provide special products to dealers, including underwear, sweaters, pants, underwear, home, shirts and so on. The detailed list, supply price and market sales price of special products are provided by the customer service department.

4, even if you don't buy it, you can still send it! (Fourth gift): Attracting female consumers to buy and contact products with extra benefits that women are more interested in. At the same time, take a high-value beauty product as the first prize, strengthen the connection between promotional activities and the psychological needs of female target consumers, attract consumers to contact brands, and create the possibility of offline communication and trial purchase.

Tips: Even if you don't buy anything, you can take part in the lucky draw as long as you are willing to fill in the customer information.

Prize setting: the first prize is a beauty and skin care product with a value of xx yuan (which can also be replaced with a higher value xx product).

Second prize xx colored cotton underwear or equivalent xx products.

A pair of third-prize xx socks or equivalent xx products.

Note: the number of first prizes is set to three, but the specific implementation quantity and implementation price can be arranged according to the actual situation. This activity is aimed at female consumers. The first prize is purchased locally by the dealer, and the number of the second prize and the third prize is set by the dealer according to the usual sales situation of local xx. The lottery box is purchased by the dealer, and the customer information card used for the lottery can be made into the size of a business card, and the material is the same as that of the business card, which is made by the customer himself.

Customer data card design (lottery card) reference:

Note: Those who buy special products will no longer participate in the gift-giving activities, and those who buy special products and participate in the gift-giving activities can also participate in the lucky draw. Buying gifts refers to buying genuine products, how many new products are available, and giving a set of underwear or sweaters. Some gifts can be selected from special products, which are specially used for giving gifts.

Nine, large-scale promotional activities:

1. During the activity, the activity site will send sales staff to distribute DM sheets at the gates of major shopping malls;

2. Event point: When the store or monopoly point is closed on xx, xx, xx, the theme flag of the event is hung in the store or monopoly point, and posters are posted to attract consumers to stop and watch, so as to set off the atmosphere of the theme event;

3. Place a theme background and content description material (X-box or other materials) in an eye-catching position of each monopoly point;

4. The activity area should be at least xx square meters. You can choose the open-air square in front of the mall or walk, or you can choose the activity square in the mall. Because there are many brands and manufacturers engaged in activities on May Day, the venue should be negotiated in advance, and the sooner the better.

In order to strengthen the attraction of the event and the atmosphere of the scene, customers can hold model catwalks, song and dance performances or special entertainment activities that local people like at the event venue at the same time. To engage in these activities, we must be well prepared, and the setting of the live stage, the selection of the host, the determination of the actors and the selection of the content of entertainment activities should be meticulous and thoughtful. Venue requirements: A T-shaped platform can be built in the center of the venue, and large-scale background paintings can be made behind it, and catwalks and performances can be performed. There are several models around the runway, floats 10-20. All the goods are placed between the float and the T-platform. All available places at the scene should have xx advertising pictures to create a good scene atmosphere.

X. Personnel arrangement:

This activity is operated by local distributors according to the plan. In order to ensure the smooth progress of this activity, there are two details that need to be assigned to special personnel during the implementation of the activity:

1, dispatch personnel on a single page

During the activity, DM leaflets are distributed every day in the channel with the largest traffic in the activity venue during business hours, which is responsible for transmitting the first-hand information of the activity to female consumers. Requirements are: good image and temperament, neat dress, and obvious signs of xx.

2. Lottery managers:

In order to ensure the orderly lottery, it is necessary to designate a special person to manage the lottery box, lottery tickets and prizes to avoid unnecessary disputes and affect the brand image.

3. Activity inspector:

During the execution of the activity, xx Region will send personnel to inspect the activity. If any deviation is found in the operation of dealers in various places, it will be adjusted immediately to ensure that the activities in various places are carried out simultaneously.

20 18 activity planning scheme of Wuyi shopping mall (5) 1. Theme of activity series:

1. Holiday shopping gifts, happy holiday family travel

2. Heart tied with Qian Qian knot, 100,000 love shows.

3. Excellent feedback for members' holidays

4. Spring Fashion Week

5. Discount promotion activities

6. Print "xx Shopping Calendar" shopping mall holiday category

Two. Activity time:

1. May shopping gift, happy holiday family trip: 20xx, x, x-x, x-x.

2. Heart tied with Qian Qian knot, 100,000 love shows: 20xx years, x months, x days -x months, x days.

3. Reward members with May Day travel gifts: 20xx years x months x days-May x days.

4. Spring Fashion Week: 20xx year x month x day -x month x day

5. Discount promotion: 20xx years, x months, x days -x months, 7 days.

Three. Scope of series activities:

Shopping centers and various branches

Four. Contents of series activities:

(1) May gift shopping, happy holiday family outing.

Activity content:

In order to enhance the popularity of shopping malls and create good sales performance during the May Day Golden Week, "xx" was specially held, that is, May Day couples and the whole family went out for package shopping.

Detailed implementation rules:

(1) From X-day of X-day of X-day of X-month, if the accumulated consumption of regular-priced goods on that day is over xx yuan, you can get a May Day package for two by registering with the invoice and valid documents.

(2) Where the accumulated consumption of regular-priced goods on that day is over xx yuan, you can get a May Day family travel standard package (limited to three people) by signing up with the invoice and valid documents.

(3) The full-price goods consumed on the same day accumulated over xx yuan and registered at the corresponding brand counters with invoices and valid vouchers, and you can get a May Day family travel package (limited to four people). (No accumulated gifts)

(4) Where the accumulated consumption of regular-priced goods on that day is over xx yuan, you can get a package ticket for two luxury tourists by registering with the invoice and valid documents. (No accumulated gifts)

⑤ When the accumulated consumption of regular-priced goods on that day is over xx yuan, you can get a luxury xx tour package for two people by signing up with the invoice and valid documents. (No accumulated gifts)

Note: this activity is limited to clothing brands (membership cards are only points without discount), and manufacturers voluntarily participate. If you don't participate, manufacturers need to participate in discount promotion activities, and Ginza will not bear the cost. The customer's travel expenses are generated on the premise of shopping for xx-xx yuan, and the expenses borne by the manufacturer are only equivalent to XX discount of the commodity discount amount, which is less than the usual holiday discount promotion activities and the promotion effect is remarkable. (Attached: a copy of the tourist price list)

(2) Qian Qian knot, 100,000 love shows.

Activity content:

Love line is full of warmth.

During May Day, a special love activity was launched, with the slogan "Heart tied with Qian Qian knot, 100,000 love shows" as the loud slogan, grasping the open mind of modern young people who tend to reveal their true feelings, actively mobilizing the enthusiasm of couples in love to express themselves, and connecting the handkerchiefs of each couple's love vows, names, blessings and other contents. This colorful and exciting "love story" naturally became a beautiful landscape under the spring breeze.

Detailed implementation rules:

(1) During May Day, the activity of "Tie Qian Qian Knot with Heart, Show 100,000 Loves" was held in the square in front of the shopping mall, and handkerchiefs were hung with red soft ropes. Each pair of male and female customers can get a handkerchief on the spot, and provide an oily marker for customers to write love vows, real names (used to draw lucky customers), blessings and other contents. All the handkerchiefs agreed by customers are tied on the rope by themselves, and the last pair of customers tie handkerchiefs again.

② Draw a lucky couple every day and get a package ticket for two couples traveling in the suburbs of xx during May Day. The website publishes the list of lucky customers every day, and receives complimentary tickets with valid certificates the next day.

(3) Reward members with May Day travel gifts.

Scope of activities: shopping malls

In order to thank xx members for their support to the mall for many years, as of 20xx, the top three mall members who accumulated shopping points with their membership cards can register at the front desk with their membership cards and ID cards during 20xx to X, and receive the corresponding travel package rewards. (If they don't receive them after the deadline, the ranking will be announced on the website and major newspapers after May Day. )

The first member can get the Happy House luxury tour package (limited to three people) by registering with the membership card and ID card.

The second member can get a luxury travel package for couples by registering with his membership card and ID card.

The third member can get a family tour package (limited to three people) in a suburb of xx by registering with xx membership card and ID card.

(4) Shopping Mall 20xx Spring Fashion Week

Activity time: 20xx year x month x day -x month x day.

Activity theme:

One or two brands of clothing are launched every day, and boutique static exhibitions and live fashion shows are held in the lobby on the first floor of the mall. Participating brands can set up their own image booths on the south side of the runway to introduce brand history and clothing styles and create a fashion week atmosphere.

During the activity, let the audience and consumers vote for my favorite brand clothes, and the audience will have the opportunity to participate in the lucky draw. Prizes are small prizes such as playing cards in shopping malls;

(5) May Day merchandise discount promotion

① limited time snapping up

Activity time: 20xx year x month x day -x month x day.

Activity content:

From time to time every day, I will snap up some clothes and bedding when xx is on sale, and the snapping time is limited to one hour at a time. The brand is contacted by the shopping mall, and X is submitted to the planning department for unified arrangement.

② May Day discount promotion

Activity time: 20xx year x month x day -x month x day.

Activity content:

Manufacturers who do not participate in "xx" activities should participate in holiday discount promotion activities, that is, clothes and bedding are folded up in xx.

Note: 1. Discounted products will continue to earn points, and products with discount prices lower than member discounts will no longer enjoy member discounts;

2. Require all manufacturers to participate in discount activities, and those who do not participate in special commodities should be reported to the general manager for approval;

3, the mall does not bear the cost.

(6) The first issue of the spring edition of shopping guide for shopping mall xx was printed.

Print the first issue of the spring edition of xx shopping guide in shopping mall.

In order to welcome the arrival of the May Day tourist season, customers who have been visiting the provincial capital introduce shopping malls, enhance their popularity, better establish the image of shopping malls in the province, highlight the charm of new products and unique brands of shopping malls, and guide fashion consumption, and print the first issue of the spring edition of xx Shopping Guide.

(seven) to extend the business hours during the holiday season.

As the May Day holiday is the golden week of tourism, many tourists come to xx. On the occasion of the holiday shopping peak, in order to seize the golden opportunity for business to create good sales performance, the business hours are extended to xx at night, further enhancing the commercial characteristics of shopping malls leading fashion consumption.