Seek the promotion plan of children's shoes in shopping malls

I. Autumn Children's Commodities Exhibition

★ Open a children's area, mainly selling children's clothes, children's shoes, children's toys, cribs, children's carts, etc. Exhibit a variety of different brands of goods, and cooperate with manufacturers to launch different levels of concessions, discounts, gifts and other promotional methods. Babies, trolleys, etc. Need a salesperson to explain on the spot.

★ Carefully decorate the storefront and use posters and various materials to create a fairy-tale color and atmosphere. At the same time, children's clothes, toys, etc. There are various colors, so we can make full use of the colors of goods for on-site display and decoration.

A powerful shopping mall can build a "cartoon children's kingdom", which is divided into scene area, activity area and sales area. The scene area is a fairy-tale palace built of wood, and western-style buildings are full of fairy tales. Snow White is playing with the dwarfs, Cinderella is waiting for the little prince to take her away in a golden carriage ... Besides, the activity area is simple amusement facilities, such as seesaws. The sales area can display all kinds of cartoon toys and fairy tale characters for sale. )

When shopping in 50 yuan, give a beautiful children's teacup, the original value is about 5 yuan.

◆ You can get a children's photo voucher when you purchase over 100 yuan, and you can take pictures of children in the designated photo studio, or a KFC meal voucher, worth 15-20 yuan.

◆ When shopping in 200 yuan, give a children's paradise amusement ticket or KFC meal ticket worth 20-30 yuan. Children's paradise can be a children's paradise in a shopping mall or a large children's paradise in a city.

* Note: Gifts can also be children's toys, school supplies, etc.

Activities assisting units: amusement parks, photo studios, KFC restaurants, toy manufacturers, etc.

Second, the fairy tale speech contest

★ Registration target: children aged 5- 10 can register for the competition regardless of shopping or not. Limited number of people 15.

★ Activity mode:

Each contestant tells a fairy tale on stage for 5 minutes, and the first, second and third prizes are judged by the on-site judges according to the language, manner and dress of the contestants.

Award setting:

First prize: 1, and the prize is a shopping mall coupon worth 500 yuan.

Second prize: 2 people, and the prize is a shopping mall coupon worth 200 yuan.

Third prize: 5 people, bonus 100 yuan shopping mall coupon.

★ Precautions for contestants:

* Registration method: Registration will be accepted 65,438+00 days in advance. Participants can bring their basic information and one-inch photos directly to the planning department of the mall, or mail their information to the planning department of the mall to register. Announce the consultation telephone number of the shopping mall ...

* If music and props are needed for the speech, participants need to prepare their own materials.

* Participants need to go through a certain amount of makeup and can dress up as fairy tale characters, cartoon characters, etc. There is a "modeling" item in the judging item.

★ Activity operation instructions:

1. The activities need to be presided over by one or two presenters, and the speeches among the contestants are in series. At the same time, six judges were invited to conduct on-site selection and scoring. The judges were invited by leaders of shopping malls and school teachers.

2. Activity time: Each contestant's speech is limited to 5 minutes, and 15 contestants are limited to 75 minutes. In addition, it includes opening remarks and awarding time, and the activity time is controlled within two hours.

3. Promotion method of activities: Advertise in newspapers in advance, and inform customers through member posters and on-site posters in shopping malls. During the event, news organizations can be invited to interview and shoot.

4. Event site layout: build an event platform at the entrance of the mall or the central hall, carefully arrange the event site, and create fairy tale colors with ribbons, banners, posters, etc. , and ready to audio, microphone and other necessary equipment.

5. This activity can be co-sponsored with the radio station or sponsored by the manufacturer.

Third, autumn baby-collecting the image spokesperson of the shopping mall

★ Activity Description: The image spokesperson of the shopping mall helps to establish and promote the image of the shopping mall, which makes the shopping mall more affinity and appeal, and invisibly drives the sales of goods. The image spokesmen of shopping malls will be divided into three generations: children, young people and middle-aged people. The collection activities of the latter two will be explained in the last two plans of the "Autumn Trilogy". Children, young people and middle-aged people are the main customers of shopping malls.

★ Activity mode: Advertise in newspapers, radio stations and other news media 10 days in advance, and publish the solicitation notice on the bulletin board and member posters at the entrance of the mall.

★ Solicitation content: The mall recruits two spokespersons for children, one male and one female, aged 5- 10. Photos of spokespersons will appear in newspaper advertisements and posters of shopping malls, and participate in some activities organized by shopping malls.

★ Registration method: Participants can bring basic information and a six-inch photo directly to the shopping mall planning department to register, or mail materials to the shopping mall planning department to register. The mall will select 10- 15 people from the applicants to participate in the on-site selection finals.

★ Description of on-site selection: The finalists need to perform live programs with unlimited content and limited time of 5 minutes. The mall will announce who is the final image spokesperson the next day. A male and a female image spokesperson will each get a 500 yuan coupon (or the mall will provide four sets of clothes every year in the future), and the finalists will get a mall 50 yuan coupon.

★ Activity preparation: Set up an activity platform at the entrance of the mall or the central hall and carefully arrange it. The activity platform of "Fairy Tale Speech Contest" can be expanded and slightly modified.

Note: Shopping malls will pay attention to the growth of children's spokespersons for a long time from time to time, which will help to enhance customers' curiosity and attract customers.