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Sassoon is a rising star in P&G shampoo brand. They invited Vidal Sassoon (The Movie), an internationally renowned hairdressing expert, as their brand image amba

Sassoon is a rising star in P&G shampoo brand. They invited Vidal Sassoon (The Movie), an internationally renowned hairdressing expert, as their brand image ambassador, and used Vidal Sassoon (The Movie) as their brand name, thus establishing the image of professional shampoo and hair care.

Basic Introduction Chinese Name: Sassoon mbth: VS Founder: Vidal Sassoon: Movie Birthplace: British Subsidiary: Procter & Gamble Catalogue Skin Care: Emulsion/Gel/Gel Company Profile, Brand Concept, Development Process, Memorabilia, Award-winning, Brand Innovation, Sassoon's China, Founder's Story, Sassoon's Growth Experience, Sassoon's Death, Brand Endorsement, Other Information, Controversy. Every day, around the world, P&G's products are in close contact with consumers in more than 60 countries and regions around the world for 3 billion times. 1988, Procter & Gamble established its first joint venture in China in Guangzhou-Guangzhou Procter & Gamble Co., Ltd., and started its business development in China. P&G's headquarters in Greater China is located in Guangzhou, and P&G has several branches and factories in Guangzhou, Beijing, Shanghai, Chengdu, Tianjin, Dongguan and Nanping, with more than 6,300 employees, and its total investment in China exceeds/kloc-0.0 billion US dollars. Brand concept hairdressing: shampoo products, hair care products, styling products and other products gadgets: hairdressing tools A pair of scissors with unlimited inspiration can not only create countless classic and brilliant hairstyles, but also set off a wave of fanaticism on the fashion stage. From 1954, the first Sassoon hair salon was born in London. Over the past 50 years, Sassoon has been leading the trend of fashion hairdressing and has become the embodiment of avantgarde and fashion charm. At the same time, it provides consumers with excellent full range of hair care products and styling products. From the thick bangs of Sassoon Bob's scissorhands, to the staggered Haventon, to the charming vertical storm, Sassoon's appearance every season can always bring endless creativity to everyone who loves and pursues fashion. From 65438 to 0997, Sassoon brand officially entered China, bringing endless creativity from London, Paris and new york to China. Shanghai Sassoon Hairdressing College is our pioneer base in China. Sassoon has been working closely with fashion brands to create fashionable classic hairstyles, and provides all-round high-quality products such as washing, nursing and styling to help consumers build their own personality that keeps up with fashion. Sassoon Sassoon brand will, as always, devote itself to product innovation, provide more high-quality hairdressing products and avant-garde fashion trends, and hope to help everyone who pursues fashion build it. As an international hairdressing pioneer, Sassoon's inspiration comes from all directions. From nostalgic rock to modern runway fashion show; From classic architecture to exploring interstellar space, each one shows the innovative spirit of Sassoon. Sassoon has unlimited creativity, and I am a pioneer in hairdressing. A new era has begun for Sassoon fashion elites who are full of creative passion to create hairstyle trends. Whether you are a gentle and sweet lovely girl or an irresistible sexy baby; Whether you are a cool and handsome hip-hop teenager or an exquisite and gorgeous retro prince, you are eager to be the most unique yourself and become a fashion pioneer. This season, let Sassoon take you to find your most dazzling appearance. VidalSassoon in the film, the founder of Sassoon Hairdressing College in London, 1928 was born in London. He is a legend who struggled in adversity and his dream came true. Born in a narrow alley in London, my parents were unable to support me when I was a child. Later, he and his brother were sent to a Jewish orphanage. At the age of fourteen, because he couldn't afford the tuition, he started his apprenticeship and went to Professor Gunn, the top hair stylist in London at that time, to study barbering. Since then, he has started his hair design career. At that time, Professor Gunn also waived his 100 tuition fee. At the age of 30, Vidal Sassoon: The Movie opened his first large-scale salon, and his epoch-making creativity and talent completely changed people's modeling. 1958, Sassoon first invented the skill of "TheShape" to cut hair according to the unique skull structure and the concept of matching with geometric shape. His rigorous modeling and precise lines can free women from the boring and time-consuming whole hairstyle process. Since then, Vidal Sassoon: The film has constantly surpassed itself and created many brilliant records, so he can stand out in the highly competitive fashion world in this century and become one of the most influential figures. The 1960s was an era full of passion and creativity. In London at that time, there appeared a group of people who advocated passionate creation, such as The Beatles (also known as the Beatles) and designer Mary Guan. Vidal Sassoon: This movie is also one of the best. 1963, Mary Guan invited Vidal Sassoon: The Movie) to design a brand-new hairstyle for her model, demanding that the advantages of clothing should not be concealed, and that the design should be unique and full of the sense of the times. Vidal Sassoon: According to the different contours and geometric lines of individual models, the film creatively designed Sassoon short hair with simple and unique shapes. NancyKwan, a famous actress in Hong Kong, is the first short hair model of Sassoon. Sassoon's bold and innovative hairstyle design caused a sensation in fashion and media. Ladies flocked to Sassoon Hair Salon on Bond Street. Vidal Sassoon: The film and his talented hairdresser constantly create breakthrough hairstyles, such as asymmetrical hairstyles, pentatonic hairstyles and Greek goddess hairstyles. Everyone yearns for Vidal Sassoon: the hairstyle design of movies. Known as the classic SassoonCut, with its meticulous modeling and neat lines, completely liberated the ladies at that time from the bondage of monotonous and inflexible hairstyles. Vidal Sassoon: The name of this film and its celebrity clients are famous all over the world. Nowadays, both rock stars and political celebrities pay more and more attention to hairstyle design, which shows Vidal Sassoon: the influence of movies. Vidal Sassoon: The contribution of this film to the hairdressing industry is as important as the Beatles' promotion of pop music prosperity. VidalSassoon: The creativity of movies has given endless impetus to the hairdressing industry and fashion industry. At the request of people in the industry and customers, he developed a series of Vidal Sassoon: The Movie Sassoon hairdressing products, which were launched in 1974. This set of products combines the practical experience of professional hair stylists and the advanced scientific and technological achievements of scientists. 1983, Vidal Sassoon: The film sold its product division to Richardson Vickers. Two years later, the company was acquired by Procter & Gamble. Gamble) company acquisition. Vidal Sassoon: Film is currently a consultant of Procter & Gamble, and actively participates in all aspects of product development and marketing. From conception, formula development, product testing, packaging design to the image of advertising promotion, he constantly provides advice. Vidal Sassoon: The personal participation of the film ensures that the products named after him can fully reflect the essence of his personal ideas and philosophy. Vidal Sassoon's career: The film has now become a multinational enterprise, so it contacts more social strata than before, but the spirit of Vidal Sassoon has never changed, that is, pursuing education, loyal service, creativity and excellent quality, paying attention to the practicality of modeling, getting rid of the shackles of redundancy, and achieving simplicity is the highest realm of elegance. Who is the inspiration spell in the memorabilia box? Who is the legendary magician who instantly transforms you with a wave of his hand? -Sassoon, a master of manipulating hair styles for half a century, celebrated his 60th birthday on 20 14. Taking this opportunity, Sassoon pays tribute to Sassoon classics with a set of modeling styles, and the essence of Sassoon comes down in one continuous line, reappearing the fashion essence and charm of Sassoon! 1954- 1964: in the early 1950s, social changes came one after another, and brand-new art forms emerged constantly, while the hairstyle world was still sleeping in a stiff and towering bun. With the great achievements of the women's movement, more and more women have entered the field of work. They can't and can't go to the salon three times a week and spend several hours at a time, just to fix their towering fluffy hairstyles with glue and curly hair. Mr. Sassoon used scissors and combs to remove the "punishment" for women; He regards hair as a natural material, and according to everyone's skeleton outline and personality style, he creates a dynamic hairstyle that is full of vitality. After several years of accumulation and research on Bauhaus theory, when mary quant, a young fashion designer in London, found Vidal Sassoon: there was a movie with her favorite short skirt design, hoping that the model could have a matching hairstyle at the press conference the next day, Vader did not hesitate to cut Mary's hair short, and the first "five-point" style was completed. The next morning, every model has her own "five points", one of which is grace coddington, a legend in fashion and the creative director of American Vogue. Mary quant became famous in one fell swoop and was known as the "mother of miniskirts". "Five points", a very vivid hairstyle with a sense of geometric lines, has also become the cornerstone of all the philosophical ideas of Sassoon. Sassoon 1964- 1974: The romantic hippie movement rose in the United States in the 1960s, and its influence spread all over the world. Hippies oppose war, advocate love and peace, and advocate natural fashion and hairstyle style. Ossie Clark, a famous British designer in this period, became the king of London fashion with her colorful, loose and elegant Turkish long skirt design. Sassoon's creative team created a series of soft and natural long hair styles represented by "veil", which became the hairstyle declaration of hippie era. After getting inspiration from the artistic ideas and sculptures of Bauhaus sculptor Naum Gabo, Sassoon applied them to the creation of hairstyle art, and perfected his philosophy of geometric tailoring. While expanding hairstyle creation, Sassoon found that cutting hair depends largely on the quality of hair. The best hair quality can make a perfect hairstyle. Therefore, Vida and his team took the lead in launching hairdressing products and established a trilogy of hairdressing care including shampoo, hair care and deep nourishment, which is still widely cited by the industry. 1974- 1984: Wild Punk 1972. Chrisher Brooker, then creative director of Sassoon, created a hairstyle called "brush". He used his damaged hair to create a strong visual effect through modeling products. Two years later, the punk trend began to sweep the whole western world. Punk represents the sharp position of ideological emancipation and anti-mainstream, and goes deep into fashion, music, culture and other fields. In the punk era, Sassoon began to try colors and perms, and the creation of "perming hair roots" technology once again promoted the development of punk trends. Kabuki shows punk spirit through bright red and erect hair. Sassoon's hair dyeing technology makes the hair color more full, and makes punk's rebellion and anger get the greatest publicity. 1984- 1994: junk rock 1994 in April, kurt cobain, the lead singer of Nirvana band, ended his life with a bullet and an era. There is always a little banter and ridicule about the styling style. Hairstyles in the 1990s surpassed those in the 1980s in color and quality. Sassoon opposes bright colors in color, emphasizes the richness of gradual change, and emphasizes texture and fluffy feeling by using modeling products in texture. Sassoon was the first person to develop styling spray and start using it on hair. During this period, Sassoon once again returned to the very smooth hair contour and luster, which was the ultimate texture from luster to almost unreal. In terms of hairstyle creativity, we use asymmetric straight lines, surrounding curves and naturally cut hair tips to create a neutral, capable and energetic feeling from short to long. The clever handling of the two hair colors has also become a bright spot. Hair surface is a kind of hair color, while another color is hidden under the hair, which produces unexpected visual effects and rich layers. One second, it was quiet and elegant, and the next second, it popped up mysterious and secret hair color with a casual shake, bringing a unique rhythm. 1994-2004: the neutral trend runs through every era of fashion history. The neutral expression at the turn of the century is more personalized, and it is better to be unique than to emphasize the sexiness of the body. The fashion trend at the turn of the century shows the power of body awakening, clothing tailoring is close to men's sense of power, and streamlined contours are more concise and neat. At that time, all shampoo advertisements were beautiful women with long hair, and Sassoon's short hair advertising models immediately stood out in the advertising war. Natural and smooth lines make women look more powerful. When women really get rid of the old-fashioned hairstyle and the traditional concept of female modeling, they will show the most personalized and modern personal image. A seemingly simple hairstyle emphasizes good hair quality. 2004-20 14: Emancipating individuality The explosion of multi-culture today is manifested in the concept design concept of fashion, and designers turn fashion into the expression of personal unique consciousness through the elements of abstract concepts. With the opening of the times, people have broken through the shackles of ideas, liberated their nature, and pursued the expression of individuality in fashion and hairstyle. In order to release unlimited imagination, Sassoon's hairstyle in this period considered more three-dimensional details, showed more skill in color application and hairstyle texture, and created extraordinary temperament and exquisite drape texture. Create a color scale on the top of the head, so that the halo of the color on the top of the head overlaps with the halo, creating a shining visual focus, and the hair reflects bright light like a mirror, continuing the tradition of Sassoon's supple luster. Sassoon Award-winning Sassoon brand won the "World Lifetime Achievement Award". Sassoon has satisfied the dream of thousands of consumers to realize hairdressing, and has continuously promoted the development of hairdressing industry, which has been recognized by all walks of life. On April 9th, 20 13, thousands of hairdressers paid tribute to the master hairdresser with different blessings. The guest on the scene was Mr. Vidal Sassoon: the movie left a message on a postcard, which read "Dreams are waving in heaven". At the event site, Sassoon brand once again attracted the attention of hair stylists all over the world with the "World Lifetime Achievement Award". "Sassoon brand won the Lifetime Achievement Award. Looking back at the film" Modeling "invented by Vidal Sassoon: 1954, he started a legendary journey to subvert the aesthetic trend of women and even the world with a pair of scissors, and his Bob became a classic hairstyle that manipulated the trend for half a century." The guests once again recalled the legendary life of Mr. Sassoon. "1964' s' five-point cut' made Vidal Sassoon: this film is once again internationally renowned and permanently recorded in the history of fashion." Vidal Sassoon: This movie initiated a revolutionary trend of hair style design. His exquisite attainments and endless creativity make hair design an art and guide many hair stylists to strive for perfection in the field of hair design. Brand Innovation With the approach of the New Year in 2002, Mr. PeterGray, head of Sassoon International Department, came to China this time, bringing us the latest ideas and innovations of Sassoon. Peter Greer, who deals with hair all day, is the soul of Sassoon Hairdressing Creative Group and has 1 1 years of Sassoon Hairdressing experience. He is not only the designer of the latest hairstyle released by Sassoon every season, but also has designed hairstyles for many internationally renowned brands, and his works often appear in world-famous fashion magazines. Now let Mr. Peter explain the latest hairstyle in 2002 and introduce the new dedication of Sassoon. Individualization will still lead the fashion mainstream in spring and summer in 2002. Whether it is noble nostalgia or simple and natural elegance, they all have their own advantages and wonderful presentations. According to the popular elements in the just-concluded Paris, new york and Milan Fashion Week, Sassoon Creative Group created three hair styles in 2002: anti-simplicity, bright colors and braided style. Their inspiration comes from the natural scenery advocated in the 1970s, the pop music in the 1980s and the unknown future. If returning to nature gives people a casual style, then the sharp contrast between dark and dark hair colors in the braiding style and the dramatic effect of various braids are even more memorable. Here, Peter specially showed several popular hairstyles on China models' heads, which showed elegant hair and multi-level personality beauty incisively and vividly. Vidal Sassoon: The brand of China Sassoon is in Vidal Sassoon: The film China is not only recognized as a top master in the international hairstyle field, but also a symbol of the authority of high-quality hair care, hairdressing products and professional hairdressing education. Over the years, Sassoon has always stood at the top of the trend, leading the fashion of hair styles and bringing advanced hairdressing techniques and concepts to all parts of the world. From 65438-0997, Sassoon brand officially entered China and devoted itself to the development of hairdressing in China. Nowadays, Sassoon has become a favorite fashion brand of China consumers. Providing consumers with professional hairdressing products and helping them to show their personal style is the constant commitment of Sassoon brand. 1997 In September, Sassoon brand held the first hairdressing fashion show in China, and Sassoon shampoo and Runfa Lotion were officially listed in East China. 1998 In September, Sassoon and his creative team held the second international hair show in Beijing, and the brand of Sassoon was fully launched in China. 199865438+In February, Sassoon held the first lecture on international fashion trends in Shanghai. 1999 In May, Sassoon participated in the Shanghai International Fashion Culture Festival for the first time and held the second "Sassoon International Fashion Trend Lecture". 1In July, 1999, Sassoon and his creative team held a new century hairstyle conference in Beijing, and officially launched a new generation of Sassoon hair care products and a brand-new Sassoon brand logo. 1999165438+10 In October, Sassoon presented its first hair styling product "Sassoon Natural Dynamic Styling Mousse" in China. In May 2000, Sassoon Creative Group participated in the "Shanghai International Fashion Culture Festival" for the second time. In June 2000165438+1October, Sassoon held the third "Sassoon International Fashion Trend Lecture" in Shanghai to show the latest trend consultation in spring and summer of 2000/KLOC-0. In May, 20001,Sassoon established the first professional hairdressing training institution in China-Shanghai Sassoon Hairdressing College, which is the only hairdressing training institution in Asia. In September 2006, 5438+0 Asia's only professional Sassoon Hairdressing Salon was formally established in Shanghai. 200 1 1 sassoon set up "sassoon fashion professional showcase" in major shopping malls and supermarkets all over the country, bringing more professional and perfect consulting services to consumers with advanced measuring instruments and fashion computer publicity materials. In August, 2002, Sassoon attended "China Beauty and Hairdressing Festival". The story of the founder Sassoon's growing experience When people see the sign of "VS", they can't help but think of Sassoon's hairdressing. Vidal Sassoon: The Movie, the founder of Sassoon Hairdressing, not only led the world's hair design craze, but also had an unknown experience: during World War II, at the age of 17, he secretly joined an anti-Nazi organization to fight against the British fascist-Mosley. A few days ago, Vidal Sassoon: The Movie, the founder of Sassoon Hairdressing, made a guest visit to BBC Radio 4, telling her anti-fascist experience as a teenager. Sassoon was born in east London. As a teenager, he entered a hair salon in London as an apprentice. During World War II, extreme right fascism led by oswald mosley appeared in Britain, and the British fascist alliance was established. Adolf Hitler's admirer Mosley encouraged his members to spread anti-Semitic remarks on the streets of London. Mosley and his wife Diana were briefly detained in World War II, and they were released at 1943. Later, Mosley's supporters continued to regard him as a hero and called on him to continue his previous political activities. To this end, Mosley and his followers held a series of public meetings to publicize anti-Semitic remarks. From 65438 to 0946, the 43rd group of the anti-Nazi organization initiated by former Jewish soldiers was established in Britain, aiming at cracking down on Mosley and his gang. Sassoon immediately volunteered to join the organization. That year, Sassoon was only 17 years old. "I was only 17 years old that year. Most members of this group used to be soldiers in the army. They are five or six years older than me on average, and many of them have won military medals. And I am just an ordinary soldier. " In the program, Sassoon tells a story about a midnight battle with fascists. "I will never forget that morning. I walked into the hair salon bruised and dirty, and a customer exclaimed to me,' Vader, what happened to your face? ! I replied, "nothing, madam, I accidentally tripped over a hairpin." In fact, just the night before, Sassoon had a knife and blade fight with Mosley supporters in Hackney, East London, and Sassoon was injured. However, he kept his mouth shut about it. 1950, the 43rd regiment was dissolved. Since then, Sassoon has been studying in the hair salon with peace of mind. From 65438 to 0954, Sassoon opened the first hair salon in London, and it was here that he created Sassoon's haircut technique, which was regarded as a classic. The Death of Sassoon: Vidal Sassoon, a film international hairdresser, died at his home in Los Angeles on the 9th at the age of 84. A police spokesman said that he died of natural causes. The police said that they received a report at 10: 30 local time. When the police arrived at Sassoon's home, they confirmed that he was dead and his family was in the house. Vidal Sassoon: Movie 20 1 1 was reported to have a blood tumor. Sassoon 1928 was born in London, England. In 1950s and 1960s, Sassoon constantly created breakthrough hairstyles and became a generation of classics. Later, he developed a series of hairdressing products in his own name and founded famous schools to train specialized talents. 1993 won the "Most Outstanding Achievement Award" of American Beauty Association and the first "International Honor Award" of Artists and Fashion Association. According to the Los Angeles police, the famous barber Vidal Sassoon: The Movie died at home on the 9th local time, at the age of 84. It is reported that Sassoon 20 1 1 suffers from leukemia. LAPD said he died of natural causes and his family were there. Brand endorsement Singapore actress: Stephanie Harbor actress: Angelababy (also known as Angelababy) Other information Sassoon Hairdressing Salon and Hairdressing College Basic information Sassoon Hairdressing Salon and Hairdressing College are located in London, Manchester and Glasgow in the UK, Hamburg, Frankfurt, Berlin and Munich in Germany. Canada's big cities such as Los Angeles, San Francisco, Miami and Toronto have branches and training centers to train beginners and experienced hair stylists from all over the world, teach Sassoon's creative ideas and advanced skills, and help them embark on the career of professional hair stylists and succeed in the hair industry. Sassoon Hairdressing Salon College is hosted by Tim Hartley, international creative director, and Annie Humphreys, technical director of dyeing and perm. They lead a team of professional hair stylists to teach students the most creative hairdressing techniques with their professional knowledge, including customer needs and psychology, basic hairdressing techniques, innovative design, hair care and classic sassoon hairdressing techniques. College History 1996 16 On April 5th, Sassoon, a world-renowned authority on hairdressing education, established its latest advanced hairdressing college in Mayfair, London. This college has the most advanced facilities in the world and provides advanced training for hair stylists who come to study in a unique and elegant environment. At the same time, it is also a place for Sassoon hair show, fashion show and seminar. The establishment of Sassoon Advanced Hairdressing College once again proves Sassoon's concern for hairdresser education, and also ensures Sassoon's leading position in the international hairdressing industry. Since then, Sassoon has established Sassoon Advanced Hairdressing College in Los Angeles, California, USA. The lively and relaxed atmosphere of the college allows the hair stylists who come to study to learn Sassoon's advanced hairdressing technology, and at the same time, they are inspired by endless creativity. The college also provides technical guidance to the most famous hair stylists and hair salon chains in North America. In addition, under the leadership of PeterGray, head of Sassoon International Department, Sassoon International's creative team works closely with top fashion designers in London, new york, Paris and Milan. Their hairstyle works are favored by fashion magazines and news media. They cooperate with photographers, editors and designers of these magazines or newspapers, travel around the world, and make the finishing touch on the images of models to make them more radiant. Controversy Event 2065438+In September 2007, the Consumer Council of Hong Kong released a test report, and the dioxane content of Sassoon brand products exceeded the safety level 10ppm recommended by the European Union Scientific Committee on Consumer Safety (SCCS). Procter & Gamble issued a statement. Procter & Gamble guarantees the safety of the products and insists that the concentration of dioxane in the tested products meets the relevant standards in China. Insiders pointed out that it is not impossible to completely remove dioxane from products with the strength of a big company like Procter & Gamble through equipment and technical means. Dioxane is a by-product produced in the processing of daily chemical products, which is irritating and carcinogenic to human body.