Commercial advertising pictures-how to make advertising pictures

What commercial advertisements are worth appreciating? According to different modes of communication, commercial advertisements can be divided into TV advertisements, newspaper advertisements, magazine advertisements, outdoor billboards and online advertisements. Diversified communication methods determine the variability of commercial advertising design expressions. Recommend a few recently seen advertisements:

Huawei's advertisement

Whether it is a brand or a product, it can be called a classic in advertising. Huawei has produced many excellent advertising works. And there are various types, whether it is sand sculpture, inspirational, story, or mind-wandering. Huawei's advertising is positive and sunny. While promoting positive energy, it also makes people understand the products promoted. Huawei's advertisements are particularly attractive to everyone. What I can't forget is Huawei's music advertisement Dreamitpossible. This is the music that I chose to buy Huawei mobile phones. The advertisement tells an inspirational story of a girl who persevered in realizing her dream since childhood. Her inspirational story gives more meaning to ethereal and beautiful songs, which makes people feel very encouraged. After watching the advertisement, I want to say that it is great to inspire Huawei to have a dream!

Advertising in Thailand

Advertising in Thailand is also very good, and various types of advertisements emerge one after another, which is impressive. What impressed me the most recently was the advertisement of Thailand China, called "Beauty". This advertisement is based on a true story about a female student trying to raise a baby girl picked up from a trash can, so that she can grow up healthily and receive education. And I face it alone, people who don't know the truth crowd out slander and bear the stigma that I shouldn't have at that age. The advertising story shows the true inner beauty of women, which is very warm and intimate. At the end of the advertisement, Ge Hua's beliefs and ideas were also publicized.

Yize automobile advertisement

The advertisements of automobile brands, some of which focus on warm cards or sentimental cards, seem to be full of happiness at first glance; Some are handsome guys and hot girls, which are eye-catching and eye-catching; Some just show off their driving skills without saying a word, full of willful close-ups from various angles, and really have their own characteristics and creativity.

I remember that Buick and CF have cooperative advertisements to enhance the influence of the two brands in the form of interactive entertainment, and at the same time effectively convey marketing information and enhance brand perception. Regal GS and Yinglang are customized cars in the advertisement, and their cool appearance and customized configuration will become one of the most competitive products. Since then, Buick has also had a joint venture car.

An advertising work can show the image of a company, the product quality should be excellent, and publicity and marketing should work hard, and the most important thing of advertising creativity is to seize everyone's heart and impress everyone.

I want to ask you, what are the types of advertisements? Advertisements can be classified according to different attributes.

(A) by media classification

1. Print advertisement

It mainly includes print advertisements and print advertisements. Print advertisements include newspaper advertisements, magazine advertisements, book advertisements, poster advertisements, flyer advertisements, product catalogues, agency introductions, etc. Printing and painting advertisements include wall advertisements, street sign advertisements, tool advertisements, packaging advertisements and calendar advertisements.

2. Electronic advertising

There are mainly radio advertisements, TV advertisements, movie advertisements, computer network advertisements, electronic display advertisements, neon lamp advertisements and so on.

3. Physical advertising

It mainly includes physical advertising, window advertisement and gift advertisement.

(2) Classify places according to advertisements.

1. Selling live advertisements

Refers to advertisements placed inside and outside the sales place. It mainly includes window advertisements, shelf display advertisements, indoor and outdoor colorful flag advertisements, cartoon advertisements and giant commodity advertisements.

2. Non-sales live advertisements

Refers to all forms of advertising that exist outside the sales place.

(3) Classification according to advertising content

1. Commercial advertisement

Commercial advertising is the most common form of advertising, and it is also the key object of theoretical research in advertising. Commercial advertisements aim at selling commodities and provide consumers with commodity information.

2. Cultural advertisements

Advertisements that spread science, culture, education, sports, press and publication, etc.

3. Social advertising

Refers to advertisements that provide social services. For example: social welfare, medical care, social insurance, marriage, missing persons, loss reporting, recruitment, house change, etc.

4. Government announcement

Refers to the announcement issued by government departments, and also has the function of advertising. For example, public information released by public security, transportation, courts, finance, taxation, industry and commerce, health and other departments.

(four) according to the purpose of advertising classification

1. product advertisement

Advertisements that introduce product features to consumers and sell products directly in order to open up sales and increase market share.

2. Public * * * relationship advertisements

Refers to the advertisement aimed at establishing a good social image of the institution, increasing public confidence in the institution and establishing an excellent reputation of the institution.

(five) according to the form of advertising classification:

1. Photo advertisement

It mainly includes photography advertisements and information advertisements. Expressed in a realistic and creative form.

2. Text advertising

Refers to the form of expressing the content of advertising appeal through creative writing. Text advertisements can give people space for image and association.

advertise

Refers to the use of various performing arts forms to achieve advertising purposes through the artistic rendering of performers.

4. Text advertising

Refers to the use of language art and skills to influence the public advertising form. It is impossible for most forms of advertisements to exaggerate advertisements in a specific range without using lobbying language, only aiming at a certain aspect or even a certain point of the enterprise or product.

5. Comprehensive advertising

This is an advertisement that combines several advertising forms and makes up for the deficiency of a single art form.

(six) according to the advertising stage classification

1. Advocate advertising

This kind of advertisement, also called original advertisement, aims to open up a new product market or introduce a new concept to the market. The point of this kind of advertisement is to let people know.

2. Competitive advertising

This kind of advertisement is also called comparative advertisement. By comparing one's own goods with others' goods, it shows the advantages of one's own goods and allows the public to subscribe selectively. This kind of advertisement emphasizes the uniqueness of its own products. Many countries have certain restrictions on comparative advertising in advertising legislation.

3. Instant advertising

This kind of advertisement, also known as reminder advertisement and memo advertisement, refers to that after the goods are sold to a certain stage, the goods are well known to the public, and the names of the goods are often prompted to the public to promote the sales of the goods.

In addition to the above classification, there are many other classification methods for advertisements. According to the method of advertising appeal, advertising can be divided into rational appeal advertising and emotional appeal advertising; According to the speed at which advertisements produce effects, advertisements can be divided into timeliness advertisements and procrastination advertisements. According to the influence of advertisements on the public, advertisements can be divided into impression advertisements, explanatory advertisements and emotional advertisements. According to the target audience, advertisements can be divided into: advertisements aimed at children, youth, women, high-income class and working class; According to the requirements of advertising in communication time, advertising can be divided into opportunistic advertising, long-term advertising and short-term advertising.

How to make advertising pictures requires PS, AI, CDR and other design software. In addition to being able to use software, you must have a certain design concept foundation to make an advertising picture.

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