Selected classic cases of successful online stores

Nowadays, online shopping has become a way of life for many people. You can buy specialty products with just a click of the mouse without leaving home. Cheapness is one of the factors. As more and more people shop online, opening an online store has attracted batches of "sellers" due to its low entry threshold. I have carefully collected and compiled classic cases of successful online stores for everyone. Let’s take a look.

Classic cases of successful online stores 1

A college student established three online stores in less than a year, with an average monthly turnover of about 50,000 yuan. The customer credibility has reached five stars, making it the largest online transaction store among Hainan universities. He himself has also become an influential "student white-collar worker". In order to start an online business, he applied to take a year off from school.

What’s the story behind him?

Online entrepreneurship is beginning to take off

Guo Yaohua, who just turned 23 this year, is from Henan and is a 2002 graduate of Hainan University School of Tourism. Marketing major.

In the second half of 2004, after a long period of careful consideration, he made a surprising decision: to take a year off from school, open a store online, and start his own Taobao online store. On November 24 of that year, he registered as a member on the famous trading website "Taobao". Three days later, he passed the real-name authentication and officially founded an online store called "Hainan University College Student Communication Store", and started the online machine sales business from then on. (Selling mobile phones including second-hand mobile phones through electronic networks to all parts of the country).

Today, his online store is getting bigger and bigger. It has been renamed "Xingyuan Special Price Mobile Phone Store" and has opened two online branches in succession, with customers in almost every corner of the country. Province, the average monthly turnover is about 50,000 yuan, and the credibility of online customer evaluations has reached 5 stars; it has become the largest and most trustworthy student online store among similar online stores in Hainan universities.

Amazing move: taking a year off to start a business

At Hainan University, many teachers and classmates knew that Guo Yaohua was a restless student. From the day he entered the university, he Various work-study activities were started. He has promoted mobile phone cards, sold books, and sold food, and is extremely active. In this regard, Xiao Guo told reporters that firstly, his family was poor and he needed to work part-time to reduce the burden on his family. Another more important reason was that after entering college, he felt that there was a big gap in ability between him and the classmates around him, so he quit his job. I am determined to participate in more social practice during college, exercise my abilities, and lay the foundation for entering society in the future.

In his junior year, he became interested in e-commerce and gradually came up with the idea of ??opening an online store. In his words, the cost of opening a store online is low and there is no need to apply for industrial and commercial, tax and other licenses, as long as you pass identity authentication. At the same time, he also found that mobile phones are becoming more and more popular, and both adults and children have needs. He has acted as an agent for various brands of mobile phone sales activities on campus before, and is familiar with the suppliers. They have a wide supply of goods, low prices, and good quality. Guaranteed, if you open a special price mobile phone store online, you will definitely get good business.

After careful consideration, Xiao Guo made a bold move that surprised everyone: he took a year off from school and devoted himself to running an online store.

Entrepreneurship with rain and tears

Xiao Guo said that after he applied for a leave of absence from school, he borrowed an old computer from a friend and registered an online store. Only then did I realize that starting a business was not as simple as I imagined.

Almost every night, I have to discuss business with customers from all over the world until two or three in the morning, trying my best to instill my business philosophy, introduce my products, and build up the integrity of the online store bit by bit. At 6 o'clock in the morning, I have to get up on time again to see if there are any messages from customers requesting goods on the online store. If so, the two parties will discuss the transaction. I was busy until noon. After grabbing a few bites of food, I took the bus and went straight to the mobile phone market to pick up goods. Because I was too tired, I often fell asleep in the car. After sitting at the stop, I had to walk back.

After returning, I continued to discuss business with customers online. At 5 o'clock in the afternoon, he rode his old bicycle to the post office on time to deliver goods to customers. After returning, he continued to do business online and introduce his online store. In the beginning, Xiao Guo was exhausted every day.

He said that what impressed him most was on May 19 this year. He negotiated a deal with a customer in the morning, and the customer requested that the goods be shipped that afternoon, and he wholeheartedly agreed. Maybe I was so busy that day that I didn't think about shipping the goods until 5:30 in the afternoon, and the post office was about to close at 6 o'clock. To ensure his credibility, he ran downstairs quickly, got on his bicycle and rushed to the post office. As soon as he took two steps, it began to rain heavily. He instantly became a drowned rat and his vision was blurred. However, he still pedaled hard on his bicycle. When he arrived at the post office, he threw the bike away and ran into the post office. It was still time before he got off work. More than 3 minutes. The staff at the post office were deeply moved when they saw him soaked like this, and quickly handled the mailing business for him. Turning his back, he shed tears and couldn't tell what he felt.

Which is more important, learning or starting a business?

Three months later, as the online store’s online reputation and credibility continued to increase, the daily business volume also began to increase steadily.

One person was already too busy, so Xiao Guo invited his younger brother and several classmates from his hometown to help. With the help, he was much freer and was responsible for delivering goods every day. At present, he has established three online stores with four staff members. The average monthly net profit is about 5,000 yuan, and this number is still rising. At the same time, he also opened a special price mobile phone store and mobile phone repair point on campus, becoming an influential "student white-collar" family on campus.

As a student, putting aside your studies and devoting all your energy to starting an online business is putting the cart before the horse. Is it worth it if you make money but lose your studies? When asked by reporters, Guo Yaohua said, I am only taking a temporary leave of absence from school. Once the leave period is over, I will return to school and complete the remaining studies. He admitted that sometimes he felt that giving up his studies to start a business was contrary to his duties as a student, but he also felt that in starting a business, he learned a lot of things that were not found in books, which was a gain as well as a loss. He suggested that students who are preparing to start a business must complete their entrepreneurial attempts on the basis of good academic studies, and never follow his method of taking a break from school.

During the interview, the reporter learned that in some universities in our province, such as Hainan University and Hainan Normal University, there are not many students like Xiao Guo who start online businesses (about four or five students), and Among the students who started their own businesses online, they all agreed that student entrepreneurship is a good thing and should be encouraged, but only if it does not affect learning.

Expert: Entrepreneurship itself is learning

Which is more important, entrepreneurship or learning? How to correctly guide students who start online entrepreneurship in colleges and universities? In response to these questions, the reporter also interviewed Hainan University Information Science and Technology Professor Du Wencai, deputy dean of the college. Du Wencai pointed out that it is a good thing that more and more students are starting online businesses in colleges and universities. E-commerce is in the ascendant and will definitely be a trend in the future. It is commendable that college students can spot this and try hard.

Professor Du pointed out that the current education model in my country's universities is basically based on theoretical knowledge, and students lack practical ability and innovative spirit, which is seriously out of touch with the actual demand of the market labor force. In fact, students engaging in entrepreneurship itself is also a learning process. Applying book knowledge in practice also cultivates students' entrepreneurial spirit, tempers their will, and builds the confidence to challenge themselves. The courage to start a business and the courage to do it are worthy of recognition. Professor Du also pointed out that when students choose to start a business, they must first study well academically, abide by the school's rules and regulations, and master the balance between entrepreneurship and learning.

Classic cases of successful online stores Part 2

In every girl’s heart, there is a dream about the future; in every girl who likes to dream, there is a desire for something like Doraemon Such a "dream machine" expectation.

She is an ordinary Shandong farm girl who suffered from hearing impairment since she was a child. Faced with career choices, she decided to give up the big city and return to her hometown to start a business. With an optimistic attitude and innovative consciousness, she found a way to her own career. The road to dreams.

From March to June this year, in just three months, her Taobao store quickly grew to three diamonds. ?I want people who come to the store to shop to enjoy the warm and considerate service of the girl next door, as casually as if they are tasting a home-made red bean bun. ?This is the creativity and determination of a girl born in 1985. She is Zhao Xue, the owner of the online store ?Xiaoxue Produced?

Returning to his hometown to start a business from scratch and looking at the world optimistically

Because he was given gentamicin by mistake when he was a child, and his hearing loss made Zhao Xue vaguely feel that he was different from others and could walk. An unusual path. She hopes that one day she can work and live in an environment that she can control without too many obstacles caused by hearing. But starting a business is not easy. Realizing the gap between dreams and reality, Zhao Xue had to join the army of college students choosing careers.

In 2008, Zhao Xue graduated with a major in logistics management and began to look for jobs in Beijing. After some setbacks, she finally found a job as a salesperson at a freight company. However, due to hearing problems, Zhao Xue's work did not go smoothly. The basic salary was only 800 yuan per month, and the rent at that time was 900 yuan. In a big city like Beijing, it was more pressure than temptation for Zhao Xue. She resolutely decided to return home! Under the arrangement of her family, Zhao Xue reluctantly started working at a bank counter, but her lack of hearing still affected her face-to-face communication with others. ?I have to find a way to use my strengths and avoid my weaknesses. ? Zhao Xue said.

In 2009, Zhao Xue saw many people opening stores through Taobao on the Internet, and she was immediately attracted. Communicating on the Internet allows her to communicate with the outside world through a screen and avoid the embarrassment of offline conversations. Isn't this what she expects? One day in August, Zhao Xue applied for a job in a Taobao store in Hangzhou. After more than half a year, after fully mastering the processes and techniques of online stores, at the end of 2009, Zhao Xue decided to leave Hangzhou, return to his hometown again, and open his own Taobao store. ?In some second- and third-tier cities, many people know about online shopping but are not very good at using it. This is a market waiting to be cultivated, and the idea of ??opening a store is definitely not wrong. ?Zhao Xue is confident and optimistic. She believes that compared to opening a store offline, Taobao involves less funds but faces more consumers.

After simply raising some start-up funds, in March 2010, Zhao Xue officially designed the brand "Xiaoxue Produced" for his store. The Wangwang ID name was "Hongdou Momo", and the Taobao store officially opened. Her friend Wang Dan was also infected by her entrepreneurial enthusiasm and ideas, and the two started their entrepreneurial journey together.

Taobao? Dreaming? Ordinary girls on the road

Zhao Xue initially needed to find sources of goods locally. After repeated discussions with Wang Dan, the two decided to choose the clothing industry. Although there are many merchants selling clothing on Taobao, the rigid demand for clothing is obvious, the threshold is not high, and the technical content is relatively low. However, the scope of clothing is too broad. The way to quickly gain a foothold and establish your own credibility under Taobao's current market conditions is to use brands.

Finding a brand has become a difficult problem that Zhao Xue has to face. Many dealers are reluctant to wholesale to her because they are worried that online sales will affect offline stores. Finally, a Semir dealer was reluctantly willing to let Zhao Xue sell products on a consignment basis, but only promised to give her 3,000 pieces of out-of-season stock at a high discount.

Zhao Xueru has found a treasure: Semir’s brand recognition is relatively high, which greatly reduces the cost of market education. ?Zhao Xue made an agreement with the merchant not to purchase goods, but to display the photos online first. If someone buys, she will go and get the goods. Relying on this cost-saving "warehousing-free sales", Zhao Xue's "Xiaoxue Products" officially opened.

? It was the third day after opening the store. It was a buyer from Jiangxi who bought a yellow T-shirt, and the transaction price was 25 yuan. ?Recalling that time, Zhao Xue counted her treasures. Although they were only 25 yuan, they were of great significance. Their accumulation finally received a response from the market. The two little girls were very excited. With one order, two orders, or three orders? The orders gradually increased. Twenty days have passed, and Xiaoxue’s products have been promoted to one diamond. Another 30 days have passed. Two diamonds? By May 20, the store has exceeded three diamonds, which is less than 3 months after they opened the store. Faced with such a report card, Zhao Xue knew that she had found the way to realize her dream.

Xiaoxue’s product is to be a brand for Wal-Mart

There are already a large number of products on Taobao, and there are also many Taobao stores selling Semir’s brand. How to break out from these various categories and stores? Zhao Xue has her own idea: "Xiaoxue Produced" is not just a store name, but a brand. Through the brand "Xiaoxue Produced", it is like the girl next door, friendly, simple and enthusiastic, so that customers can feel the service attitude full of smiles, while "Produced" reminds people of quality and quality assurance. ?In the big market of Taobao, if you want to win customers, product quality and service are equally important. ?

Although what she got was just an ordinary piece of clothing, with her ingenious creative combination, the T-shirt showed different characteristics. Different from other sellers, Zhao Xue is not only enthusiastic about every customer, but also actively helps them find the right match. What should fat people wear and how should dwarfs wear? Xiaoxue will carefully design it for customers. ?Next, we will choose more clothing brands for consignment sales, and match new products with old products, so that consumers have more choices. ?she said. Zhao Xue can handle everything from putting products on the shelves, taking them off the shelves after expiration, checking window positions, joining through trains, importing and exporting data packages, searching for categories, etc. ?The promotion of Taobao customers can help us increase the purchase volume of single products, while the promotion of through trains can help us make the Xiaoxue brand more known. ?She has profound insights into online store management: ?Produced by Xiaoxue? To create a feeling that ordinary people can do extraordinary things,? An ordinary piece of clothing can also be worn wonderfully, and an ordinary person can also create miracles. ?

?Reshoring? Youdao college students’ online entrepreneurship triggers thoughts

?Beijing, Shanghai, Guangzhou, and Shenzhen were once the first choice places for college students to find employment. In the traditional concept of employment, big cities offer huge opportunities and unlimited development space, and they often become employment centers where graduates flock to. And this also gave birth to the "ant tribe" group. The group of college graduates is known as another group that appears in China after farmers, migrant workers, and laid-off workers. According to statistics, there are at least 100,000 "ant tribes" in Beijing alone.

Zhao Xue, who was once a member of the Ant Tribe, feels this deeply. ?That is a state of confusion and hope. With an income of 800 yuan, I pay 900 yuan in rent. Love, marriage, houses, and cars seem to be full of hope, but the future cannot be grasped. ?Zhao Xue believes that there are many opportunities in big cities, but the competition is also more fierce. Under the premise that academic qualifications and work experience are not advantageous, it is actually difficult for so-called opportunities to come to you. In fact, small and medium-sized cities are also full of opportunities, and many fields that are fully saturated in metropolitan areas are likely to be blank in small places. How to find opportunities in such a situation, and how to transform the knowledge gained abroad into work advantages when returning home, or even entrepreneurial advantages, are exactly what graduates studying abroad should think more about.

Classic cases of successful online stores Part 3

Campus entrepreneurship trendsetters

Wang Pengsong was born in rural Bozhou, Anhui. When the reporter met him yesterday, his first impression was He has a long, strong face with thick lines. Although he lacks the elegance of southern men, he has the toughness of northern men.

He said that his small achievements today can only be traced back to his entrepreneurial start-up a few years ago when he was a college student.

In Wang Pengsong’s sophomore year, the trend of self-employment started in Wuhu Vocational and Technical Campus. At that time, many young people, driven by the entrepreneurial wave, had the desire to start a business. Wang Pengsong's e-commerce major is at the forefront of self-employment. This is because the professional knowledge they have learned has brought convenience to them: opening an online store is very fashionable and the cost is not high, right? For a poor student, this is the right idea! At that time, most of the more than 70 classmates in the class rushed to open online stores, and he became one of them.

Although the cost requirement for opening an online store is low, it still costs nearly 30,000 yuan. Wang Pengsong took out the scholarships, living expenses, etc. that he had saved through frugal living, and borrowed money from friends. He was able to raise more than 10,000 yuan in one day. There was still a lot of shortfall. There was no other way, so he had to endure it. The scalp seeks support from its parents digging in the earth. Although the family was poor, when his parents realized that their son was doing serious business, they still scraped together 15,000 yuan for him without hesitation. The funds to open an online store were basically in place. In addition to attending classes, Wang Pengsong devoted all the rest of his time to setting up an online store. Soon, his online store opened, specializing in footwear.

Lack of funds and personnel means that almost everything has to be done by oneself. A few months before Wang Pengsong's online store opened, due to his lack of fame and investment, he received very few orders every day, only twenty or thirty orders, but he spent almost all of his energy on it, except for necessary meals and meals 24 hours a day. Rest and spend almost all the rest of the time online. That kind of hard work is unimaginable to those who have never opened an online store. It was precisely because of the hardship that many of his classmates who opened online stores at the same time as him gave up after a few months. But Wang Pengsong gritted his teeth and persisted, and the business finally began to pick up. In the eighth month after opening, he counted more than 10,000 orders and his online store was attracting more and more customers. those paying attention.

Moved twice after leaving school

As the online store business improved, Wang Pengsong was getting closer and closer to graduation. Wuhu Vocational Technical School (North Campus) is far away from the city center and far away from the wholesale market for purchasing goods. He received a lot of orders, and the long distance to purchase goods brought him a lot of inconvenience. After thinking about it, he made up his mind to move the office space of the online store to the Changgang Market in the south of the city.

I originally thought that the rent in the Hong Kong market was low at that time, the cost of living was not high, and it was also convenient to organize supply of goods in the market. But after moving there, Wang Pengsong discovered many inconveniences. The large market is located at the junction of urban and rural areas, and the business philosophy of merchants is relatively conservative. When he was negotiating business, wholesalers found it difficult to understand and accept the new thing of online stores, and their desire for support and cooperation was relatively low. In addition, when opening an online store, you need to put your product image on the online store in a timely manner, but there is a lack of professional photography service agencies and personnel in the Hong Kong area. So not long after, Wang Pengsong moved his online store workplace to Jihe Market on Yinhu Road.

Moved to Jihe Market in August 2011, the working environment has improved a bit, and it is relatively convenient to find photography service agencies and personnel, but there are still differences in the supply organization of Hong Kong University

The market has similar difficulties. Wholesalers lack the concept of online marketing and do not understand the processes and procedures of online store operations. Once Wang Pengsong's online store receives a large number of orders, it will be difficult to organize timely arrival in the market. Not only is the quantity insufficient, but also the style and style. The goods codes are not complete.

Wang Pengsong said that this is no wonder the wholesalers in the market. They rely on the traditional business model and sell what they buy. Regular customers come to wholesale, but the quantity is not large each time. Therefore, wholesalers The quantity of each purchase will not be very large. But online stores are different. Sometimes they receive hundreds or thousands of orders a day, and customers are distributed all over the country. The delivery time is very tight. The goods must be delivered to customers as soon as possible to win repeat customers. This kind of Under such circumstances, the supply of goods from traditional wholesalers has become increasingly difficult to meet the needs of online store operators.

The business of the online store is getting bigger and bigger. In order to break this bottleneck that restricts development as soon as possible, Wang Pengsong decided to bypass wholesalers and go directly to manufacturers to organize supply of goods. This saves a lot of trouble.