Traditional Culture Encyclopedia - Photography and portraiture - 132 how did Kodak come to the end

132 how did Kodak come to the end

People say that the times will abandon all laggards. Years ago, a piece of news aroused strong concern: Kodak filed for bankruptcy. 20 12 Kodak Company is facing a real doomsday verdict when celebrating 132 birthday. It seems that the funeral will come sooner or later.

From 1900 to 1999, Kodak engineers obtained 19576 patents and even struggled to survive by selling them at the last minute. As a long-term industry leader, it is not true that it does not attach importance to technological innovation.

1975, Kodak company developed the world's first digital camera. Kodak doesn't know that the trend is not true.

Kodak employees said: "Even if I clean Kodak's floor, I am proud." It's not that enterprises are not cohesive.

The word "out" cannot explain all the reasons for Kodak's failure. In the past 130 years, Kodak has been the leader of the industry for three quarters of the time and the leader of advanced products. But in the remaining 30 years, this company, once known as "Huanglong", abandoned its helmet and armor, and a century-old golden signboard fell down. What is the reason?

Five "acne" trapped Kodak.

Heart knot 1: the era of confrontation

Looking back, Kodak spoke with products, and the classic advertising words they chose were concise but deeply rooted in the hearts of the people. "Share this moment, share life" and "You just press the shutter, and we'll do the rest", which are excellent sales words used by george eastman, the founder of the company, after inventing the first camera. But now, Kodak is facing difficulties because there are not many "surplus" jobs to give them.

People no longer need to develop the film, people no longer need the film itself, and even the camera can be omitted. As long as you take out your mobile phone, you can take pictures anytime and anywhere, even if the picture quality is much different.

Kodak's past success and rise stems from mastering the most advanced camera film technology in the world. In the mid 1970s, Kodak monopolized 90% of the film market and 85% of the camera market in the United States. At its peak, the company's business spread all over 150 countries and regions, and its asset market value reached as high as 3 100 billion US dollars.

Although Kodak developed and manufactured the world's first digital camera in 1975, they stubbornly adhered to the traditional camera and film site and refused to change. Sadly, in the following decades, digital cameras were quickly accepted by people. In addition, the combination of mobile phone and digital camera is a wonderful combination of modern technology. In fact, since the popularization of digital imaging technology, the traditional camera shooting method and film printing technology have shown backwardness-expensive and inconvenient to use, and it is not surprising that they are gradually ignored by consumers.

A knot in one's heart 2: blind self-confidence

There is no doubt that Kodak has long dominated the photography industry. Starting from 1935, Kodak launched the first batch of color films-krom film, which is deeply loved by professional photographers and amateurs because of its bright colors, fine particles and long-term stability. There are countless international classic photos in the world, which are displayed in front of everyone with Crom film. Most photos of American publications such as Life magazine and Newsweek are also taken with Kodak products.