Traditional Culture Encyclopedia - Photography and portraiture - 6 articles on county hospital publicity work plan
6 articles on county hospital publicity work plan
County Hospital Publicity Work Plan 1
Under the correct leadership of the director, the publicity work of ** Hospital in 20xx has basically completed the second-level hospital review Standard requirements, while holding high the two banners of "specialty characteristics" and "service market", in order to expand the hospital's visibility and influence in Hebei Province and even the country, create brand effects, further increase publicity efforts, and consolidate and expand the market Provide necessary protection.
With the end of the second-level hospital review, higher requirements have been put forward for the Propaganda Department of our hospital. There are two main directions for publicity work in the future: 1. Strengthen the construction of hospital culture, especially It is the strength of traditional Chinese medicine culture construction. 2. Do a good job in the preliminary work of marketing and medical insurance promotion.
1. The guiding ideology of the publicity work of ** Hospital in 20xx
1. In accordance with the standards of second-level hospitals, implement the cultural construction content of second-level hospitals.
2. On the basis of overall publicity of the hospital, focus on differentiated publicity targeting the TCM specialty characteristics of famous TCM doctors and the expert effect of famous TCM doctors.
3. Fully cooperate with the market and medical insurance work for publicity.
2. Key points of publicity work
1. Strengthen the cultural construction of our hospital in accordance with the standards of second-level hospitals
⑴Conduct in accordance with the standards of second-level integrated traditional Chinese and Western medicine hospitals The cultural construction of our hospital, especially the construction of traditional Chinese medicine culture, realizes the introduction of popular science knowledge into the ward and the introduction of treatment concepts into the ward.
⑵ Strengthen the CI construction of our hospital and unify concept identification (mi), behavior identification (bi), and visual identification (vi). We will intensify training on our hospital’s cultural concepts and employee behaviors, and gradually unify the layout of all logos and signboards.
2. Overall publicity, highlighting the "three", and building the hospital's brand image.
3. Strengthen the publicity of our hospital’s national, provincial and municipal key traditional Chinese medicine specialties and backbone specialties
⑴ Increase publicity with the national key specialty of cardiovascular department as the leader. Highlight the "Twelfth Five-Year Plan" of the State Administration of Traditional Chinese Medicine to focus on the construction of specialized cardiovascular departments as well as vascular thrombosis departments, spleen and gastroenterology departments, and gynecology key provincial and municipal TCM specialties. We will further strengthen the publicity campaign and strive to be featured on CCTV and on the basis of the original publicity. Nationally renowned newspapers and periodicals to expand their influence.
⑵ Identify the bright spots of key departments such as encephalology, respiratory, nephrology, orthopedics, surgery, and gynecology, etc., promote them throughout the hospital, and provide publicity and support to make them Rapid development.
⑶ Produce science popularization materials to meet the department’s highlight publicity needs.
4. Give full play to the celebrity effect of famous provincial and municipal-level traditional Chinese medicine doctors and Western medicine experts, and vigorously promote their technical advantages. At the same time, publicity and support will be provided to young and middle-aged doctors with development potential to help them increase their visibility.
5. Vigorously carry out various forms of public welfare activities to increase the hospital’s reputation
Use holidays to seize the opportunity to plan and launch free clinics and participate in social welfare activities, and carry out face-to-face doctor-patient exchanges. Improve hospital influence and hospital credibility.
6. Give full play to the Great Wall Health Education Classroom, cooperate with the media to vigorously carry out large-scale public welfare activities, spread the culture of traditional Chinese medicine, provide authoritative health care for middle-aged and elderly friends, introduce old traditional Chinese medicine experts, and train young and middle-aged doctors , improve its technical level and service level, and increase the affinity of the masses.
3. Publicity methods
1. In-hospital publicity
⑴ Strengthen internal publicity so that employees can establish a sense of ownership and competition, and emphasize that the market is within the hospital and people Everyone is a propagandist. Install closed-circuit television systems in the outpatient hall, functional departments, and wards, and regularly broadcast our hospital’s expert lectures, promotional videos, expert introductions, etc., to enhance patients’ awareness of our hospital.
⑵ Make full use of our hospital’s excellent quarterly journals to disseminate Great Wall culture, specialty medical treatments, expert discussions on diseases, and popular science knowledge, and continuously improve the journal content. Every patient admitted to the hospital has a booklet to bring popular science knowledge to the ward. Health communications should also be oriented to society and rural doctors, and consciously increase academic exchanges with rural doctors and their understanding of the hospital.
⑶ Do a good job in unifying the various promotional boards in the hospital. The content is provided by the department and is regulated by the hospital.
⑷Use important festivals such as March 8th, May Day, and Spring Festival to produce highly targeted specialist newspapers.
2. Make use of existing media (enrich the layout format)
⑴Build a brand, establish an image, expand the influence of our hospital, and promote the characteristics of the specialty;
⑵ Open the Great Wall Health Education Classroom (experts talk about diseases) column;
⑶Others, such as talent recruitment, hospital free clinics, etc., plan some activities at any time.
3. Select TV stations, radio stations, newspapers and periodicals that are influential or have fixed target groups
4. Outdoor advertising to build image
5. Communicate with external colleges Communication
Carry out selective mailing of our hospital’s magazine to hospitals in various provinces and cities to expand visibility.
County Hospital Publicity Work Plan Part 2
With the continuous development of the market economy and the deepening of medical reform, it is necessary to promote hospital medical technology, create a team culture, and harmonize the doctor-patient relationship. The survival and development of the hospital is crucial. The Second Municipal Hospital is a public general hospital. Especially with the putting into use of the new building, the hospital's hardware conditions have been greatly improved. The hospital's publicity work must closely grasp this node and focus on superb medical technology, advanced diagnosis and treatment equipment, In terms of a good medical environment, rich hospital culture, and strong social responsibility, we use newspapers, the Internet, briefings, information and other media to carry out three-dimensional publicity through lectures, free clinics, cultural and sports activities, etc., and achieve the purpose of shaping the hospital brand through publicity. These two main goals are to improve hospital efficiency. Based on this idea, combined with the actual situation of the hospital and the requirements of the hospital leaders, the Publicity Department initially formulated a work plan and implementation plan for the second half of the year and submitted it to the leaders for approval.
1. Further strengthen the publicity of medical technology
(1) Publicity content: Medical quality and medical technology are the lifeline of a hospital. Exquisite medical technology is the key to attracting patients and improving the brand. The basis of effectiveness. The focus of publicity in this area should be to promote key departments and distinctive technologies. Preliminary considerations:
1. Publicity of key departments. Ask hospital leaders to identify key clinical departments, and the Publicity Department will contact department heads to focus on publicizing the hospital's clinical departments' superb medical technology, high-quality nursing teams, reasonable charging standards, comfortable diagnosis and treatment environment, and strong subject leaders, and film and produce special topics Videos or promotions in the form of text and pictures.
2. Promotion of unique technologies. Promote a specific professional technology and new projects, and publicize the characteristics, functions, and advantages of this technology. Let the general public know about the new technologies and new projects of the hospital through special CDs or text and pictures.
(2) Work arrangements
1. Strengthen contact with the municipal publicity department and publish soft articles in provincial and municipal newspapers and periodicals to promote key medical technologies and main medical personnel.
2. Strengthen the publicity of the hospital website, and at the same time strengthen the contact with relevant department personnel of the Municipal Health Bureau, and strive to simultaneously publicize the news of the hospital's various work on the Municipal Health Bureau website.
3. Make good use of the cooperation relationship with relevant channels of municipal TV stations, and broadcast them in municipal TV columns in the form of news interviews, news reports and feature films to increase publicity.
4. With the urban area as the center, on-board advertisements will be carried out on transportation vehicles leading to counties and townships to promote various clinical expertise and medical projects, as well as information on lectures by experts from higher-level hospitals.
5. Use the electronic screen or closed-circuit television of the hospital to arrange a fixed time and scroll the feature films of each department so that every inpatient and his or her family members can learn about the hospital. 2
(3) Publicity time: From September to the end of December, focus on promoting professional and characteristic technologies and new projects, forming a public opinion offensive and occupying the main position of public opinion. For the same publicity theme, the overall planning and publicity effect must be done well.
2. Further strengthen the promotion of high-quality services
(1) Promotional content: "Patient-centered", treating patients as relatives, developing a harmonious doctor-patient relationship, and guiding nursing staff to use Serve patients with sincerity and sincerity, embodying "love, carefulness and patience". Through publicity, we can stimulate employees' work enthusiasm internally and shape the high-quality service image of the Second Hospital externally.
(2) Work Arrangement
1. Strengthen contact with the Nursing Department, organize regular nursing work experience exchange meetings, technical competitions and other activities to provide clinical nurses with mutual learning and ** *With the platform of progress, strengthen exchanges between departments, strengthen exchanges of service technology, and improve the overall level of nursing services.
2. Collect and sort out outstanding employees and outstanding deeds in various positions in the hospital, use hospital newspapers and website resources to promote them, and guide every employee of the hospital to take pride in the Second Hospital and regard the Second Hospital as their home. , the sense of honor and enthusiasm to contribute to the Second House.
3. Strengthen contact with the Youth League Committee and the hospital office, and organize activities for trade unions. For example: carrying out "Three Goods and One Satisfaction" activities, youth volunteer activities, etc. Through the activities, we will effectively strengthen the construction of medical ethics and medical ethics, promote good fashion, unite people's hearts, inspire fighting spirit, and mobilize the initiative and enthusiasm of the majority of medical staff.
3. Further strengthen the promotion of hospital preferential policies
(1) Promotional content. Focus on publicizing medical insurance policies, new rural cooperative medical care policies, one-card implementation, etc., through policy publicity, so that patients can make clear purchases during the medical treatment process. Combined with the implementation methods of clinical pathways, medical departments and disease-recommended departments can be organized to promote some disease types in advance. For example: laparoscopic treatment of gallstones, cesarean section, choledochoscopy treatment, etc., through cost accounting of some cases, several pricing categories have been introduced.
(2) Work arrangements: Various news media can be used to promote the clinical pathway activities, and do a preliminary warm-up publicity for the recommended diseases. Through this activity, the hospital's preferential policies can be publicized. In the later stage, a few patients among the admitted patients were selected for interviews and publicity to strengthen the publicity of the benefits and rationality of the event. Continuously introduce disease types to accelerate the implementation of clinical pathway activities.
4. Further strengthen the publicity of the hospital's connotation construction
(1) Publicity content: In the process of building a hospital brand, the hospital focuses on reflecting social responsibilities, pursuing the optimization of social benefits, and improving the hospital's The social credibility of the brand. At the same time, we will increase the publicity on the cultural construction of the hospital and create the image of "Responsible Second Social Survey Report" and "Vibrant Second Hospital".
(2) Work arrangements
1. Cooperate with the Medical Department to organize a medical team to carry out township poverty alleviation and medical consultation activities in September. In October, a medical service and medicine donation activity will be carried out. Before the year, a public welfare activity focusing on people's health and vulnerable groups in society will be carried out. After each event, the Publicity Department is responsible for sorting out the content of the event and disseminating it through news media platforms such as municipal newspapers, the Internet, TV, and hospital newspapers
2. Strengthen contact with provincial hospitals and invite provincial hospitals Experts at the provincial level go to the hospital to give lectures or invite provincial experts to jointly carry out large-scale free clinic activities with experts from our hospital, so that people can receive local diagnosis, treatment and consultation from provincial experts. The Publicity Department is responsible for promoting the event in advance to create an atmosphere, and reporting on the entire event process later. Promote and expand influence through news media platforms such as municipal newspapers, accounting networks, and television.
3. In view of the opening of new buildings and the renovation of old hospital areas, the construction of the hospital guidance system will be improved to facilitate patients' rapid and orderly treatment and improve work efficiency. Newly position the environment of the old ward of the hospital, and plan and design according to the needs and ideals of patients from the perspective of spatial division and rational layout. Try to fully reflect the patients' psychological and social needs in the hospital's spatial environment as much as possible, and form a relatively complete and reasonable guidance system by the end of August and submit it to the hospital leaders for approval before implementation.
4. Actively cooperate with the hospital office in organizing various cultural and sports activities. Carry out a photography competition, ball game or chess and card competition before the end of the year. Cooperate with organizing a welcome party at the end of the year. During the event, you can invite personnel from the health, publicity, price and other departments who are closely related to the hospital's business to participate to strengthen communication. , connect friendship, promote the rich cultural life of the Second Hospital, and show the style and vitality of the Second Hospital people.
After the above plan is approved by the leadership of the hospital, the Publicity Department will contact the relevant departments to connect the specific work content and time arrangement, and form a work plan form for implementation.
County Hospital Publicity Work Plan 3
In order to further promote the hospital cultural publicity and construction work, expand the hospital's influence in society, shape the hospital's good image, and conscientiously do a good job in the hospital's medical Promotion of technology, service quality and hospital management is crucial. In order to timely display the changes brought about by the hospital's work to all walks of life, this plan is formulated in conjunction with the specific work of the hospital.
1. Guiding ideology
Adhere to the correct guidance of public opinion, closely focus on the party’s line, principles, and policies, focus on the hospital’s work ideas, and promote the development of the hospital as the starting point and end point of the work , give full play to the role of public opinion propaganda, and build a good platform for communication between the hospital and society.
2. Organizational Leadership
In order to ensure that the hospital’s publicity work is carried out smoothly and achieves effective results, the hospital has established a publicity work leading group to be responsible for the organizational leadership, supervision and management of this work.
In order to ensure that the responsibilities are assigned to the people and the measures are in place, the directors and head nurses of each department are the first persons responsible for the department’s publicity work. They must effectively strengthen the organization and leadership of the department’s publicity work and carefully implement the publicity work implementation plan. Easy to implement.
3. Work objectives
(1) Promote medical and nursing clinical work.
1. Promote the characteristics of the specialty. Vigorously promote medical experts and subject leaders to expand the influence of specialized technologies and experts in the region.
2. Promote new projects and new technologies.
3. Do a good job in publicity to the experts who assist Bo. Promote the experts' professional expertise and the mentoring experience of the experts through various means.
4. Promote the activities of "Standardized Training of Resident Physicians" and "Quality Nursing Service Demonstration Project".
5. Promote remote consultation and distance education.
(2) Do a good job in publicizing the “Being First and Striving for Excellence” activity.
In conjunction with the "Political Style Review" activities and "Three Goods and One Satisfaction" activities carried out by the hospital, we vigorously promote medical ethics and quality nursing services, and promote the advanced collectives, advanced individuals, and industry pacesetters produced by the department. , vigorously publicize with a positive image.
(3) Promote free clinics, paired assistance and warm-hearted activities.
In "National Ear Day", "Women's Day", "National Tuberculosis Prevention Day", "World Health Day", "World Asthma Day", "Nurses Day", "Eye Love Day" "Promote free clinic activities on holidays such as "Hypertension Day", "Diabetes Day" and "Kidney Disease Prevention and Treatment Day", and promote the hospital's medical services to the countryside, paired assistance and other activities.
(4) Do a good job in publicizing the policy of “one combination, two guarantees” to benefit the people.
Vigorously promote the "one-day list" system and make medical charging standards public, so that people can have a clear account and patients can see a doctor clearly.
(5) Strengthen the publicity of the cultural life of the hospital
Promote the New Year Gala held by the hospital, celebrate the "March 8th" Women's Day, "May 1st" Labor Day, and "May 1st" Various activities carried out on "4" Youth Day, "5.12" International Nurses Day and other festivals, as well as hospital culture and hospital spirit are promoted to the outside world.
(6) Strengthen the publicity of "120" emergency management and emergency response capabilities.
Vigorously publicize our hospital’s emergency response capabilities for public health emergencies. Effectively publicize the process and success rate of "120" visits to rescue critical and critical patients.
County Hospital Publicity Work Plan Part 4
In carrying out the work of party style and clean government, Liudu Town Health Center should take the health center as the core and establish its role as a battle fortress and actively play its role Party members take the lead as role models, guided by the spirit of the 17th National Congress of the Communist Party of China and the important thinking of the "Three Represents", thoroughly implement the Scientific Outlook on Development, quickly implement the spirit of the County Health Food and Drug Administration's Party Style and Integrity Conference, and insist on handling matters in accordance with the law. The hospital shall be run according to the law and strictly managed, deepen the reform of the distribution system of medical units, strengthen supervision of village clinics, implement responsibilities, highlight key points, clarify themes, focus on "innovation" to focus on business; focus on "realism" to focus on construction; Focusing on "strict" management, we will promote integrity and self-discipline among party members and cadres and all employees of the hospital, strengthen the construction of party style and integrity, and establish a new trend in the medical industry.
1. Focus on "innovation" to focus on business
Carry out "five essentials" education among all party members and employees of the hospital: first, they must be politically clear and cannot have unclear direction; second, they must be politically clear; To be honest, one must not be lazy and seek personal gain; third, one must enforce orders and prohibitions, and cannot do one's own thing; fourth, one must be upright and must not lose one's image; fifth, one must be truthful and pragmatic, and must not be vain and impetuous. The leaders of the hospital take the lead in implementing the regulations on clean government, consciously accept supervision, strengthen people-oriented, prevent from the source, strengthen supervision and restraint, and form a strong mechanism for building a clean government; take the lead in correcting the ideological style, close the relationship between the party and the masses, the relationship between the cadres and the masses, trust the employees, and rely on the dedication of the employees Try your best to solve the practical problems and difficulties existing in the hospital, further strengthen your ideals and beliefs, develop good moral sentiments, self-respect, self-reflection, self-policing, self-motivation, and cherish your own personality as much as you cherish your own life. From the perspective of hospital development, we will conscientiously do a good job in new cooperative medical work and raise our hospital's outpatient and inpatient services to a higher level.
2. Focusing on "realistic" construction
While strictly focusing on the central task of business, the hospital never slackens on the ideological education of party members and cadres, so as to achieve both We must be tough and truly implement the work of building party style and clean government. We insist that management ideas play an educational role, management systems play a guarantee role, management assessments play a promoting role, management mechanisms play a supervisory role, and management communication plays a coordinating role. Ensure the smooth development of hospital work. , ensure that party members and cadres grow in a healthy direction.
1. System construction is a strong guarantee for the construction of party style and integrity. In terms of building party style and integrity, the hospital has gradually updated and improved various systems in line with the changes in the medical market situation, and refined the tasks of building party style and integrity, so that whoever is in charge will be responsible, and there will be no formality in the work, and the implementation of the system will be grasped. implement. The ideological and political work and the construction of party style and clean government have truly been integrated into all aspects of hospital reform and development; a situation has been formed in which the system and the party and government are both focused on management, so that medical staff can strengthen their own medical ethics. Wind management enables party members and cadres to further clarify what is right and what is wrong, what can and cannot be done, and build a strong line of defense in their minds.
2. Do a good job in service and establish a sense of the overall situation. To serve well, we must constantly improve our own quality, make learning and improvement our top priority, and make our work creative. Strict requirements are required at work, be truthful and pragmatic, establish overall awareness, and achieve *** consciousness. The president is the first service person of the hospital, and the medical staff are the comprehensive service providers for patients. All the work of the hospital is centered on "patient-centered" "Carried out.
3. Focus on the construction of democratic supervision mechanisms and implement a system of making academic affairs public. The hospital adheres to the collective path in major decisions and major matters, adheres to the principle of democratic centralism, gives full play to the strength and wisdom of the collective, further pursues truth and pragmatism, strengthens the building of a team of party members and cadres, and provides support for the normal development of all work in the hospital. A reliable guarantee. The more open and transparent the hospital's work is, the more it can form a good restraint mechanism for honest supervision, and the more it can fully mobilize the enthusiasm of employees.
3. Focus on "strict" management;
There is a long way to go to build the party's style and clean government, and we must always work unremittingly; the party's style and clean government must be built together*** Only in this way can a joint force be formed. The work of building party style and clean government must be people-oriented, preventive first, and manage strictly.
1. Strict control and constant control.
2. Pay attention to methods and prevent and treat in groups.
3. Take appropriate measures and strictly manage.
Under the correct leadership of the superior party committee, the hospital starts from the overall actual needs and determines the work theme according to the reform and development of the medical and health industry, clarifies the work direction, grasps the key points of the work, and achieves comprehensive integration. We have gathered joint efforts to build a clean and honest government, guide party members and cadres to correctly exercise the power conferred by the party and the people, guide party members and cadres to firmly establish a correct outlook on life, worldview, and values, promote steady progress in the reform of medical and health services, and make hospital work work again Go to a new level and establish a new trend in the medical industry.
County Hospital Publicity Work Plan Part 5
20xx is a year for our hospital to achieve leapfrog development, and it is also a year to promote the realization of a first-class modern comprehensive traditional Chinese medicine hospital in the province. The planned relocation of the hospital, the reform of the national medical system, and the adjustment of the hospital's internal mechanism are all about to be implemented. The hospital's publicity work should also keep pace with the times. To this end, the following publicity plan has been formulated:
1. Guidance Thoughts;
Under the leadership of the Party Committee of the Academy, conscientiously implement the principles, lines, and policies since the XX National Congress of the Party, hold high the great banner of Comrade Deng Xiaoping Theory, and understand and strengthen publicity from the height of the important thought of Three Represents , Do a good job in publicity. In practice, we strengthen the political and ideological education of employees, fully mobilize employees' positive thinking, and create a good public opinion atmosphere that is consistent with the central work of the Party Committee of the hospital in terms of ideological concepts and practical actions. Increasing advertising and publicity efforts is based on the characteristics and advantages of traditional Chinese medicine of our hospital, based on the Daqing medical market, and based on the Daqing publicity media. We should adapt measures to local conditions, focus on highlighting the publicity of key departments and key personnel, pay attention to the publicity of the hospital's image, and focus on guiding, encouraging and controlling the external publicity of departments and personnel.
2. Background Analysis
1 Advantages: Our hospital has achieved a good situation in which economic benefits have continued to increase for many years. The relocation of the hospital will also achieve the sustainability of this situation. At the same time, our hospital is the only comprehensive traditional Chinese medicine hospital in the city with relatively complete equipment. The historical origin and tradition of traditional Chinese medicine are our characteristics and strengths. Traditional Chinese medicine has no toxic side effects and has minimal side effects. It can be called green therapy and highlights traditional Chinese medicine. The promotion of characteristics and the overall social image of the hospital will have a greater influence in the market.
2 Difficulties: The competition in the traditional Chinese medicine medical market in Daqing is more intense than that of western medicine. Traditional Chinese medicine clinics account for more than 70% of individual clinics. At the same time, individual traditional Chinese medicine clinics also invest a large amount of publicity funds. Their advertising campaigns are rapid and fierce, and patients The group is relatively receptive to advertisements, and at the same time, our institute's funds are relatively large, which brings certain challenges to external publicity work.
3 measures
Let the point lead to the whole. In view of the current situation of our hospital, the medical level of staff in departments is uneven. External advertising planning and publicity should change the mentality of seeking perfection and balance, and tilt towards departments and staff with outstanding performance. Instead of investing in advertising for all departments, we should use a small amount of funds to Win the card of traditional Chinese medicine characteristics.
Leverage push. After completing the specified planned investment, in order to mobilize the enthusiasm of each department, the hospital will encourage whichever department wants to advertise, provided that its department first advances the advertising funds by itself, and the hospital will encourage it to invest in advertising expenses. The purpose The purpose is to use smaller funds to leverage greater publicity effects and make up for the lack of hospital publicity funds.
3. Publicity ideas:
(1) Internal publicity:
1. Continue to promote the hospital culture construction process; deepen the education and communication of "two people love the hospital" Service content.
2. Advertising collects information on clinical front-line medical activities, plays the role of briefing cavalry, promptly publicizes good people and good deeds and advanced typical cases that occur in the hospital, and vigorously promotes (clothing sales work plan) superb medical skills and typical medical treatment Case study, cultivate employees' upward and promising thinking.
2. Grasp front-line clinical medical materials and publicize and report them through the media.
3. Use hospital websites, electronic screens, bulletin boards, etc. to promote traditional Chinese medicine.
4. Assist relevant departments of the agency to carry out relevant employee activities and competitions, educate through fun, and seize the opportunity to carry out political and ideological propaganda.
5. Use cameras and video cameras to record hospital medical and other activities in a timely manner and save them. Archive the film and television materials at the end of the year.
(2) External publicity
1. Print media: Daqing Evening News and Daqing Science Life Daily are the main selected media and key capital investment.
① Regularly carry out expert tips;
② Report news on hospital medical activities;
③ Special edition promotion by expert groups;
④ Publicity and reporting by the department director and key experts;
⑥ Make a love card: the background is photos of hospital medical activities, department phone number, warm reminders after discharge, and caring words.
2. Three-dimensional media: Daqing TV Station: Others are selected based on the specific daily medical work and columns.
3. Set up large outdoor signage advertisements at intersections with large traffic volumes or public places with dense population movements.
4. Produce poker cards, small handicrafts, color pages, VCD hospital overall promotional videos, etc. with obvious advertising intentions of the hospital, and combine them with publicity activities within a certain range for gifts.
6. Cooperate with relevant departments to use the Summer Leisure Plaza to hold large-scale free clinic promotions in the form of: traditional Chinese medicine experts, small simple equipment, mobile vehicles, and the square where conditions allow to play hospital VCD promotional videos.
County Hospital Publicity Work Plan Part 6
1. Internal Publicity
1. Promote the line, principles, and policies of the party and the country, and publicize the superior organizations and Hospital resolutions, decisions, and regulations.
2. Study and publicize the hospital’s major decisions and management system regulations.
3. Learn basic knowledge of propaganda political theory and policies and regulations.
4. Learn and promote modern technology, culture and business knowledge.
5. Discover and promote advanced models.
2. External publicity
1. Promote the new medical technologies, service features, specialties, famous doctors, expert professors, teaching, scientific research, and medical achievements of the hospital and departments.
2. Promote the nature and purpose of the hospital, party building work, system construction, management model, cultural construction and mass society activities, etc.
3. Promote the hospital’s large-scale activities and social welfare actions.
4. Promote the hospital’s diagnosis and treatment information to facilitate patients’ medical treatment and consultation.
5. Promote and promote advanced models of the hospital.
3. With the support of the dean and supervisors, focus on the following work
1. Continue to implement the vi system work of the hospital’s outpatient ward building and the new comprehensive building, and plan well Content related to hospital culture construction.
2. Prepare activities related to the opening ceremony of the new building according to the requirements of the hospital leaders.
3. Complete the revision of the hospital website to further play its publicity role.
4. Keep in touch with relevant media and open up hospital publicity channels.
5. Complete tasks temporarily assigned by leaders.
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