Popularization method of physical store drainage

The traffic of physical stores is divided into: free traffic and paid traffic! That is, marketing traffic ...

Because free traffic has certain limitations for ordinary shops, and the marketing traffic (that is, paid traffic) that Sister Chun said today can be infinitely amplified. ...

But when you do marketing traffic, you must grasp the two hearts of customers. ...

The first is the psychology of taking advantage. The second is herd mentality.

And you have to adhere to a principle, that is, the principle of "altruism" ...

first

Gravity drainage

Our first drainage method is free drainage, which is to provide free services to attract consumers. Free drainage is more suitable for leisure and entertainment industry with slightly higher unit price. ...

For example, children's training, swimming and fitness, wedding photography, KTV trial operation, and so on!

Mainly suitable for collecting customer information.

second

Ultra-low price drainage

The second method is ultra-low-cost drainage, which is a common drainage method both online and offline. For example, Zhou Po tofu costs two yuan for a bowl and eight yuan for a drunken sparerib. All use ultra-low cost drainage.

third

Super gift drainage

The third method is super gift drainage, which is also used more now.

For example, a lobster shop recharges 100 yuan to get a membership card. In addition to the normal consumption of 100 yuan, it will also send you 100 bottles of beer, plus a small fan from 68 yuan. ...

The core of this method is "how to make customers repeat customers many times through gifts". For example, 100 bottle of beer, you can stipulate that you can only consume ten bottles at a time when you come to the store, so do customers have to go into the store ten times to finish it?

Besides, he can't just drink beer when he comes to the store, can he? So beer will drive the consumption of other dishes ... do you understand?

fourth

Forward drainage

The fourth method is customer forwarding drainage, which is more common. ...

For example, giving me a compliment and helping me bargain are all routines. This method has unlimited potential (and what is even more powerful is the two-way reward mechanism, which will be shared with you later).