Traditional Culture Encyclopedia - Photography and portraiture - Ten methods of how to do well the network marketing planning of photo studio successfully.
Ten methods of how to do well the network marketing planning of photo studio successfully.
The role of online advertising is mainly manifested in brand promotion and product promotion. Its forms include direct advertising forms and indirect hidden advertising forms. Direct advertising, such as direct publicity on other forums and portals; Implicit advertisements include soft articles written in the third person, press releases and coupons for horizontal alliances. 1. Promotion: The basic purpose of marketing is to help increase sales, and online marketing is no exception. Most online marketing methods are related to promoting sales directly or indirectly, but promoting sales is not limited to promoting online sales. In fact, online marketing is very valuable for promoting offline sales in many cases, especially for the photo studio industry. 1, convenient online consultation: online message, online customer service system, so that customers can quickly find ways to contact you if they have questions. 2. Online ordering system: it is convenient for users to place orders quickly when they have a desire to buy, and at the same time try to leave the contact information of customers. 3. Introducing customers into the store: Introducing customers into the store is to better promote sales. Judging from the current situation of the photo studio industry, it is unrealistic to fully realize online ordering and online payment. Online and offline service negotiation is more feasible, which ultimately leads to the conclusion of the order. 4. Use customer evaluation: Most people have herd mentality, so when buying a product, the evaluation of other people who have bought the product will have a great influence on the purchase decision of potential customers. Therefore, it is necessary to guide customers to evaluate their consumption experience on the website after consumption. And display it on the website. 5. Offline promotion: Offline brand promotion is conducted through all publicity channels. Such as business cards, leaflets, work clothes, camera bags and other promotional materials. Second, information release: information release is to let users have a deeper understanding of corporate brand awareness, deepen the effect of brand promotion, guide users to develop from brand awareness to brand goodwill and brand identity, and urge users to make purchases. For the photo studio, we should pay attention to the following points in information release: 1, proof display: proof display not only shows the finished photos, but also shows the shooting tidbits, such as the makeup modeling process. As far as possible, let customers have a feeling of integration, such as being there! This can well stimulate customers' desire to buy. 3, the suite should be targeted: the studio should classify the customer groups according to its own situation, and launch the suite in a targeted manner, not in general. 4. The scenery should be distinctive. 5, the suit is cost-effective: at least let users feel preferential when they see it.
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