What are the elements of poster design? What are the three elements that constitute a poster?

What are the three major elements of a poster?

1. Sufficient visual impact

The use of color is particularly important in poster design and is the most important component of the poster interface style, because color can shape people’s vision. The strongest impact. Successful poster color design can highlight the style of the poster, strengthen the subject, attract viewers to stop and deepen their impression.

2. The theme is clear

Although poster design has unlimited imagination, it cannot be arbitrary and must have a clear direction. Poster design is all about conveying the target message.

3. High-quality typesetting

The typesetting design in posters actually follows the same principles as the typesetting design in other places. It is also not compatible with more than a dozen different fonts for simultaneous expression. .

Poster layout

1. Top and bottom layout

Divide the screen into upper and lower parts to place different visual elements, usually graphics and text each occupy one part ( Equiproportional or non-equiproportional), and then related through other elements.

2. Left and right layout

Divide the screen into left and right parts to place different visual elements, usually graphics and text occupy one end (equal or non-equal proportion), and then use other elements are related. The above two configurations can handle a larger number of graphic combinations.

3. Composite layout

In one screen, there are both top and bottom layouts as well as left and right layouts, or the same layout is repeated to produce more divisions, which are then related through other elements. , when there are many visual elements in the layout, a composite layout needs to be used to avoid cluttered information and obscuring the visual focus. What are the three elements that make up a poster?

1. Text. Text has an illustrative function. If there is no text in the poster design, it will not be able to accurately convey the information. 2. Pattern. Posters are visual art that can achieve the purpose of publicity by producing a strong artistic image. 3. Color. Color is symbolic.

Formal posters usually include the nature of the event, the organizer, time, location and other contents. They are mostly used in film and television dramas and new product promotions, using pictures, text, color, space and other elements to achieve a complete combination.

Extended information

Uses

1. Advertising posters: can be spread to society, mainly to increase the visibility of enterprises or individuals.

2. Modern society posters: a relatively common social phenomenon, accepted by most people, and provide important information about modern life.

3. Corporate posters: Recognized by corporate departments, they can be used to control some of employees’ thoughts and trigger thinking.

4. Cultural posters: The so-called culture is indispensable in today's society. No matter how remote the corner or how quiet the mountain forest, there are cultural star posters.

5

Movie and TV drama posters: A relatively common way of publicity, by understanding the character clues and themes of the movie and TV drama, to create posters to achieve the publicity effect.

-What are the three major elements of a poster?

The components of a poster include title, text and signature.

1. Title

There are many ways to write the title of a poster, which can generally have the following forms:

First, it consists of the name of the genre alone. That is, write the word "Poster" in the middle of the first line.

Second, the title should be directly borne by the content of the activity. Such as "Dance News", "Video News", "Ball News", etc.

Third, it can be some descriptive text. For example, "××× shows its splendor again, and the old affairs of ×× temple are brought up again."

2. Text

The text of the poster requires the following content to be written clearly:

First, the purpose and significance of the activity.

Second, the main items, time, location, etc. of the activity.

Third, specific methods of participation and some necessary precautions.

3. Signature

It is required to sign the name of the organizer and the date of publication of the poster. The above format is based on the poster as a whole. In actual use, some content can be reduced or omitted.

In addition to eye-catching images, text design is also an indispensable part of posters. When people pick up a poster, they first pay attention to the textual information, because textual information is the most effective way to convey the theme elements of a poster. It is conceivable that a creative text will make the poster more effective with half the effort.

Expression techniques of poster design:

1. Borrowing metaphors

"Use one thing to describe another thing", the metaphorical thing has no direct relationship with the theme , but there are similarities with certain characteristics of the theme at a certain point, so it can be used to make use of the theme, extend and transform it, and obtain the artistic effect of "tactful expression".

2. Humor method

Humor method is expressed through certain ridiculous characteristics of people's temperament, appearance and behavior, reflecting the characteristics of comedy. Extend something that needs affirmation to the level of comics infinitely, creating a humorous mood that is full of fun, laughable and thought-provoking.

3. Seeing big things from small things

Seeing big things from small things is to use unique imagination to grasp one point or a part and concentrate on describing or extending it to express the theme more fully. It is a highly refined product that combines the small with the large, and uses the small to win the big. It is the deliberate pursuit of simplicity.

4. Association method

The association method is based on the psychological point of view. People see themselves or their own experiences in aesthetic objects, which are integrated with the poster itself. In the process of association, the emotion of beauty is triggered, and the intensity of the emotion is always intense and rich.

5. Direct display method

It displays a product or theme directly and truthfully on the advertising page, making full use of the realistic expression ability of photography or painting techniques. Carefully depict and focus on rendering the texture, form and functional uses of the product, presenting the exquisite texture of the product in an attractive way, giving people a realistic sense of reality, and making consumers feel a sense of intimacy and trust in the advertised products. .

Look for corporate services on Zhubajie.com and deliver with guaranteed acceptance before payment