E-commerce poster production skills-What are the necessary information for e-commerce poster production_What are the key points of e-commerce poster design?

How to make an e-commerce poster

1. Make a poster design plan to clarify your needs and performance direction. 2. Make your own budget based on your own plan, and make a series of subsequent tasks based on the budget, and try to ensure that the plan is completed within the budget. 3. Contact the model and photographer to start the pre- and post-production work of the poster. 4. If you are doing it yourself, you need to do the pre- and post-production work of the poster. At the very least, your studio and graphic design software are necessary, as well as relevant operators. The last thing is production. How to do a good job in the layout of e-commerce posters

For e-commerce marketing, the promotional intensity of posters must not be underestimated. Good posters can not only bring good brand promotion effects to online stores, but also give consumers a professional and reliable feeling. But to achieve this effect, the color, layout, materials, etc. must all be coordinated very well. So, regarding the issue of typesetting, how should we do a good job in typesetting e-commerce posters?

Technique 1: Alignment principle of typesetting

Case (1) Left and right alignment principle

The left alignment and right alignment of the above picture examples are the most common e-commerce poster layout principles. The most commonly used is the left alignment layout, because many times people’s browsing habits are from left to right. Look.

There is an invisible line in the aligned layout, which is parallel to the border line of the poster, naturally connecting the copywriting together, giving people a sense of stability, unity, and neatness.

Case (2) Centered Alignment Principle

Centered typesetting is common in some real estate and jewelry posters. This type of typesetting gives people a very formal, grand, and high-end feeling. In the centered layout of posters, you will often see copywriting directly on the product to create a sense of hierarchy. Appropriate addition of light effects will greatly enhance the sense of space in the entire picture.

Technique 2: The principle of contrast

Using the principle of contrast in design can make people feel extra eye-catching and enhance the visual effect of the picture. Such as contrast between reality and reality, contrast between cold and warm, etc. What is the necessary information for making e-commerce posters_What are the key points of e-commerce poster design

1. Product pictures

There are several principles for making e-commerce advertising product pictures:

< p>The theme of the poster must be clear, and there can only be one theme. If many elements are placed on the same advertising image, consumers will not know what the advertising image actually means.

The style of the advertising image must be consistent with the theme, and the appearance and appearance must be consistent. Avoid "selling dog meat".

In terms of composition, it is best not to be indifferent, to be neat and orderly, and to be creative and to capture the attention of consumers.

As the saying goes, details determine success or failure. All effects must be reflected in the details.

2. Product price

Normally, for consumers, advertising must play a role in guiding, stimulating and satisfying consumer needs. First, the information disseminated in advertising must lead to attract people's attention and stimulate consumers' interest and desire to buy. Secondly, advertising can change people's consumption concepts and psychology, and affect people's consumption structure and consumption behavior.

Furthermore, advertising is an important reference for consumers in making consumption decisions. The price of the product is a factor that cannot be ignored, so the price reminder must be very eye-catching in the advertisement.

3. Brand Logo

Brand Logo is an important part of corporate publicity. If a certain Logo is seen too often, subtle "chemical" changes will occur in the hearts of customers. The customers will have a certain awareness or recognition of the e-commerce company with this logo, and the promotion of the e-commerce company will be successful in the first battle.

4. Introduction to selling points

Our common advertising slogans are the originators of corporate marketing methods, and wherever there is an economy, there must be advertising. The advertising slogans used by e-commerce companies for online promotion can not only play a role in widespread advertising, but also allow customers to understand the advantages of this product through concise and clear advertising slogans, and bring potential users to e-commerce companies.

5. Guidance button

Curiosity is human nature. If someone is looking at something, we will unconsciously look over and try to find an answer. If there is an arrow pointing in a certain direction, then we want to find out the answer. Sometimes objects also have the function of "guiding the sight" and have similar functions to arrows. These things will guide us to find answers.