Valentine's Day lovers theme activity planning 5 2022

Valentine's Day is a typical Western Valentine's Day, but in recent years it has become a festival that young people in China look forward to every year. Are you looking forward to all kinds of activities on Valentine's Day? Next, I will share with you five Valentine's Day lovers' 2022 theme activities, hoping to help you. Welcome to read!

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Valentine's Day lovers theme activity planning 1

Marketing theme: true love is priceless, and roses are affectionate.

On Valentine's Day, the main consumers are lovers in love, married couples, and elderly couples who are married in gold or silver. Among these people, they all like each other. In this festival which belongs to two people, giving each other roses is a good way to express love.

Main products: roses

Roses symbolize love and sincere and pure love. People often regard it as a token of love, and it is the first choice for lovers.

1. The value and meaning of the product itself

Red roses represent passionate true love; Yellow roses represent cherishing blessings, jealousy and lovelorn love; Purple roses represent romantic feelings and precious uniqueness; White roses represent purity and innocence; Black roses represent tenderness and sincerity; Orange rose friendship and youthful beauty; Blue roses represent generosity and kindness. Single blue demon Ji Huayu: Being together is a promise. Two blue enchantresses: Meeting is a kind of fate, and the intersection of hearts makes us have endless romantic feelings. You are my deepest love, and I hope to remember our beautiful love story forever.

1 rose stands for-I only have you in my heart; Two roses represent-there are only two me in this world; Three roses stand for-I love you; Four roses represent-till death do us part; Five roses represent sincere appreciation; Six roses represent mutual respect, love and understanding; Seven roses represent first love; Eight roses represent-thank you for your concern, support and encouragement; Nine roses represent-I want to be with you all my life; 10 rose stands for perfection and invulnerability; 1 1 rose stands for-I only love you all my life; 12 rose stands for-my love for you is growing day by day; 13 rose stands for-you are the person I secretly love; 14 roses represent pride; 15 roses represent a full moon night; 16 rose stands for-falling at your feet; 17 rose stands for-you are my wife; 18 rose stands for-I wish you eternal youth and beauty; 19 roses represent patience and expectation; 20 roses represent-I have a sincere heart; 2 1 Rose stands for sincere love; 22 roses represent-good luck; 25 roses represent-please love me, too; 27 roses represent-wife ~ I love you; 30 roses represent-it is my honor to fall in love with you; 37 roses represent-I say I love you in my heart; 40 roses represent love until death do us part; 47 roses represent-you are mine; 50 roses represent-unexpected encounters; 99 roses represent-everlasting; 100 rose represents 100% love; 10 1 rose stands for favorite; 108 Rose proposed marriage; 144 rose stands for-love you forever; 365 roses-I miss you every day; 999 roses-everlasting; 100 1 rose-forever; Roses represent loving you all your life.

2. Product packaging

There are many ways to wrap a bunch of roses, but if it's Valentine's Day, you can use special packaging to create surprises.

(1) Traditional paper packaging needs to match colors and flowers, which is more traditional, but it is difficult to cause great surprises without comparison in overall effect.

(2) Transparent plastic paper looks natural, but its color is monotonous. 3. Spiral wound with ribbon, and the barbed part below is decorated with some paper.

(3) Packaging with big leaf plants, putting them together piece by piece and wrapping them outside the flowers. This is healthy. Although there are not many colors, they are naturally colors, reflecting peace and singleness.

Price strategy:

There are many factors that affect commodity pricing, which can be divided into:

1. The pricing goal is mainly to make the current profit and market share.

2. Product Cost Reduce product cost as much as possible to achieve profitability.

3. Market demand In the scheme, market demand is the most important, because in this important festival of Valentine's Day, roses are something that couples need together, which should be determined according to the general price in the market. Roses with different colors and different meanings are priced separately. For example, in some large supermarkets, on the morning of Valentine's Day, a "blue enchantress" can be sold to 100 yuan or even 150 yuan, and there are many buyers.

4. Competitor's products and prices.

5. Government policies and regulations.

Publicity strategy:

Publicity method:

1. Set up billboards. Where there are many people, billboards should be set up in the main traffic and squares of the city. Billboards should be eye-catching, romantic in content, inspiring, and make people feel the atmosphere of Valentine's Day as soon as they see advertisements, and everyone has the impulse to buy flowers.

2. Print leaflets and distribute leaflets in university towns, office buildings and other places where there are many young people to promote sending roses on Valentine's Day. True love is precious, and roses are affectionate.

3. Publicity through the Internet. Nowadays, young people are familiar with the Internet. Basically, more than 90% people surf the Internet through computers or mobile phones every day, so this is a good way to surf the Internet. Through QQ group, Weibo, these popular things that young people like, we can get good results.

Sales strategy:

The main sales can be divided into three sales methods: online advance booking sales, offline store sales and street mobile sales.

1. Book online sales in advance: mainly in major forums, social networking sites, high-traffic websites, etc. Take photos of the types of flowers in the store and attach flowers to set off the warm atmosphere of Valentine's Day, and try to discuss them according to the topic of love so that people can place orders immediately and make pre-sales.

2. Offline physical store sales: In the days around Valentine's Day, do enough advertisements inside and outside the store to create an atmosphere, and you can do some promotional activities and give gifts. Shop sales is the main sales method. You can engage in some promotional activities, buy flowers and give couples small gifts, and at the same time, you can hold interactive activities for couples to participate together. After completing the activities, you will get special gifts from the shop.

3. Street mobile sales: Through the analysis of people's buying psychology, conformity psychology, showing off psychology, comparison psychology and face psychology, we can find the market, get a premium and realize sales. According to these kinds of psychology, mobile sales can stimulate consumers' buying behavior, and then increase sales.

Cost budget:

Store decoration: replace some old ornaments, and there is a red carpet from the door to the store. Compared with the storefront, the storefront decoration is outstanding, attracting passers-by into the store, about 2000 yuan.

Advertising fee: one banner, 300 yuan, 10000 leaflets, around 800 yuan, around 5 exhibition boards nearby, around 500 yuan, totaling 3,600 yuan.

Summary:

According to the buyer's demand, provide various services, such as: door-to-door, flowers surprise, timely delivery, accurate positioning and other quality services. In the process of sales, we should check the missing parts, correct the mistakes in time, and add feasible strategies to promote roses.

Valentine's Day lovers theme activity planning II

First, the theme of clothing store activities

Love, love 2. 14.

Second, the clothing store activity time

Registration time: February1-February 5.

Activity time: February 6-February 14.

Third, the theme of clothing store planning

Sections 1 and 2. 14 should distinguish Valentine's Day, from the caliber of communication to the organization of activities, all based on the feelings between husband and wife.

2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and clothing marketing activities.

Four. Activity content

1, Love each other, Love 2. 14—— "My Love and I" large-scale solicitation activity (February 6-February 17) Remember your first photo? Do you remember the promise you made in front of your relatives and friends? X "My Love and I" large-scale collection activity kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be arranged according to the photo shooting date.

The earliest wedding photos were 5, and the owner of each photo rewarded 200 yuan with an exquisite gift of X value;

The earliest marriage promises were five, and the owner of each promise rewarded 200 yuan with X-value exquisite gifts.

Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.

Person in charge: x

2, care about each other, like 2. 14-X large-scale cultural performances and wonderful live activities best.

February 6-7, wedding show, X Square;

February 9-14, X Square wedding show;

Person in charge: x

4, love each other, love 2.14-Wanzhi Crane is sincere.

Ten thousand paper cranes on X Pedestrian Street welcome the festival of 2. 14. In the early stage, X employees can fold it by themselves, and the materials used will be reimbursed by the company. 2. On the day of14, paper cranes' paper and pens can be prepared on site, and customers can buy them at

Under the guidance of the staff, they folded paper cranes to express their wishes for love and a happy life, and finally hung them on the pedestrian street-Zhongxing Square.

On the afternoon of February 9, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.

Person in charge: x

The first stage: the registration stage is from February 3 to February 10.

Interested personnel can register at the X General Service Desk, the General Service Desk and the municipal service desk;

The second stage: the blind date stage

On February 1 1, a large-scale villagers' meeting was held in X, and the company personnel made a list of applicants.

Person in charge: x

6. Love, love 2. 14- What to give my lover!

From February 3rd to 30th, 1 1, I bought 100 yuan in X, and gave it to Weifang Flower Shop-Lan Zhi Flower House special discount card. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.

Person in charge: x

7. Love each other, love each other 2. 14- Husband and wife love contest (19: 00 February/night of kloc-0/4)

Husband and wife love contest, 2. 14 party, held in ZTE Square: released in advance through the media, inviting 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.

Invite jewelry and cosmetics manufacturers to increase title sponsorship, as well as 60% discount on event gifts, background editions, performances and jewelry.

Valentine's Day lovers theme activity planning 3

Activity purpose:

Take the opportunity of "Valentine's Day" to launch special offers and live theme shows for different groups of people to enhance brand awareness, establish corporate image and promote jewelry sales.

Activity theme:

Destiny is destined to be born with gold and accompanied by X.

Activity time: February 2020 14

Venue: counter of X Gold Shop in x mall Business Store

Activity content:

I. Publicity activities

Time: February1March-February 14.

1. Bride special offer

Cooperate with X wedding photography shop to launch preferential packages for women who are about to get married. Buy "three gold" jewelry in X gold shop, and you can get a coupon for X wedding photos (guarantee the lowest discount). If you take a wedding photo in X, X will get a discount coupon for X Gold Store, so as to attract customers and enjoy customer resources.

2. Send roses or sterling silver jewelry

During the activity, if you buy gold with the amount of 1999 yuan, you will get a pair of sterling silver jewelry or some roses.

Remarks: Clerk X registration is required. You need to contact the flower shop in advance to buy roses.

3. Free card processing

Customers who visit X Gold Store on Valentine's Day can apply for membership cards free of charge and enjoy corresponding discounts. (You can enjoy a 6-7 discount when you buy diamonds on the same day)

4. Parent-child plan

Put some plush toys that children like in the children's silver jewelry area. You can get one for free if you buy 999 yuan of gold, and you can get one if you buy 200 yuan children's silver jewelry plus 1 yuan.

Second, on-site activities

Time: February1March-February 14.

1. Gold Underwear Show

3-4 models wear gold underwear in X gold shop and show them in the shopping mall. (The runway position is waiting for the approval of the mall)

2. Body painting

The body painting designed by the advertising company should conform to the theme of Valentine's Day and the image of X gold shop as a whole.

3. Interactive procedures

The emcee of the advertising company will host live interactive programs and design fresh games to attract customers. The winner will receive a small Valentine's Day gift from X Gold Store, and the master of ceremonies will organize a live lottery.

4. "Love Language" Wall

Prepare a blackboard and some sticky paper, and decorate a beautiful Valentine's Day background on the blackboard. Passers-by can write down their confessions to their loved ones on small notes and stick them on the blackboard.

Event site layout:

1. The showcase is decorated with romantic and magical colored yarn, and hung with high-grade romantic balls and ribbons.

Put a heart-shaped happiness door at the small cross in front of the booth, so that guests can feel the warm atmosphere as soon as they enter the booth.

3. Small speakers with high sound quality do not occupy space and the sound is shocking.

Budget:

Happiness Gate: 100 Yuan /x =200 yuan.

Magic yarn: 25 yuan/meter (calculated according to actual size)

Romantic ball: 35 yuan/piece (according to actual quantity)

Ribbon: 15 yuan/strip (according to actual quantity)

Activity promotion:

First, the SMS platform. From February 5th, SMS will be sent once a day, with different contents, and the activity notice will be sent to the target customers through intensive SMS.

Second, distribute publicity pages. The contents of the leaflet include: X Gold Shop Valentine's Day promotion activities, gold underwear display on that day, and on-site prize-winning interaction. From February 5 th, leaflets will be distributed in major shopping malls and places with heavy traffic.

Third, online publicity. Post relevant information on X and other free websites.

Fourth, media participation. On the day of the event, X and other media reporters with large subscriptions were invited to write press releases to expand the visibility and influence of the event.

Pre-preparation:

First, the gold underwear show. After the mall is approved, contact the headquarters to apply for props and contact the advertising company to make an appointment for models.

Second, determine the preferential items. After the goods are updated, the specific contents of Valentine's Day offers and cooperative merchants' offers will be formulated.

Third, advertising companies submit interactive programs and preside over the process. Negotiate with the advertising company to determine the program flow and schedule on the day of the event. (It is required to add publicity to the X brand in the interactive program, for example, the host introduces the history of X, and asks the audience to answer, and the correct answer can get a small gift. )

Fourth, small gifts. Print envelopes or gift boxes and other packaging. It is recommended to install cooperative merchant coupons, X coupons or membership cards, small gifts and so on. (Small gifts need to be ordered online)

5. Write a leaflet and give it to the printing factory. After the activity content and preferential measures are determined, write an advertising copy and submit it for production.

Sixth, prepare the required props. In addition to the audio equipment provided by the advertising company, the company also needs to prepare: blackboard, adhesive tape, multicolored fountain pens, gift boxes, roses, cameras, registration books and so on.

Seven, lottery tickets should be printed in advance.

Eight, security issues. The clerk selected by X Gold Store is mainly responsible for the safety of gold ornaments and needs the assistance of the mall security guards.

Activity effect evaluation:

First, enhance brand awareness. Through gold underwear show and other programs, we will expand the popularity and reputation of "X Gold Shop" in X, let people fully understand the long history and exquisite skills of X Gold Shop, and lay a solid foundation for future promotion.

Second, establish alliances with cooperative businesses. Jewelry and gold related wedding photography will establish a good cooperative relationship with X gold shop through this activity, creating a win-win situation of enjoying customer resources for a long time.

Third, promote sales. Through preferential activities, free cards can attract a group of tourists and establish a member recommendation system. For example, introducing friends to buy jewelry, friends and myself can get certain rewards. Promote the overall sales of gold jewelry with various marketing models.

Valentine's Day lovers theme activity planning 4

I. Theme background of the activity: The theme of this activity is to highlight that Blue Xuan Mo Literature Society is not only a literary group, but more importantly, to show that Blue Xuan Mo Literature Society is, to a certain extent, the home of all people who like literature and art. Here, love is in Blue Moxuan, which makes us grow up, and love brings our dreams together, pouring our hopes, flying our dreams and sailing together.

Second, the purpose of the activity: internally: contact members, social affairs and readers, enhance emotional exchanges and promote the development of literature and art; External: Promote the Blue Xuan Mo Literature Society, build a brand, establish an image, expand its influence and raise its popularity.

Three. Activity time: February 14, 20x.

Fourth, the activity theme: Love in Blue Xuan Mo.

Five, theme elements: singing, guest singing, love poetry reading, true confession, games and entertainment.

Location of intransitive verbs: Blue Literature Society Channel

Seven. Expected objectives of the activity:

Objective 1: to promote the emotional communication among members, social affairs and readers through activities; Promote the enthusiasm of literary lovers for creation and work.

Goal 2: Through activities, establish a good image of Lanmoxuan Literature Society and develop the literary status of Lanmoxuan Literature Society.

Goal 3: Through activities, expand the positive influence of Lanmoxuan Literature Society and enhance its popularity.

Eight. Work arrangement:

(1) Moderator: Clivia Lan Xin

(2) Field control: Before drinking flowers

(3) Subtitle: Think about it.

(4) Reception: Sumo, etc.

(5) Participants: special guests, ordinary tourists, members, social affairs, readers, etc.

Nine. Specific arrangements for the evening of the event:

(1) 19: 30: Warm up, the host is in place, and the field director is responsible for the music, (the tune should be mainly soft as far as possible).

(2) 19: 55: The host announced the countdown to the event, and the field controller was responsible for the music (music is mainly tense and urgent) and began to brush words.

(3) 20: 00: The host announced the official start of the activity, read the opening speech, and the president of the Literature Society gave a welcome speech.

(4)20: 10; Play the recording of the guests who can't be present (the on-site controller will play the recorded audio after the host reports that the guest name can't be present), and the subtitles will also play the guest information.

(5)20: 15: The activity officially started and was sung by social affairs in the society.

(6) If there is a special singer present during the social service duet, the receptionist and the field director should deal with the emergency, stop the social service singing politely in principle, and welcome the special singer and invite him to sing in time.

(7) 2 1: 00: live confession activity (the host pays attention to randomly playing sensational songs, such as "Wedding March" or "You will marry me today". Note that the volume should be adjusted to not affect the speech of the host and the confessor)

(8) 2 1: 20: Reading love poems with music.

(9) The host and the person in charge at the scene should do a good job of inciting the atmosphere at the scene, and can play games appropriately to enliven the atmosphere at the scene.

(10) On the afternoon of the event, all event staff and singing organizations are required to rehearse. YY must be online during the activity, so as to communicate and adjust in time and adjust the sequence of activity columns.

(1 1)22:00: The activity climaxes and the activity continues.

10. event planners: clivia, Lan Xin, Hua Qian, etc.

Xi。 In addition, Blue Xuan Mo Literature Society also specially recruits YY's front desk, subtitle group, field controller, resident singer and other staff. Interested parties please sign up to join; YY Working Group of Blue Xuan Mo Literature Society, group number: X.

Twelve. Matters not covered in this activity plan will be changed in time after the actual work begins.

Thirteen. The final interpretation right of this activity belongs to Blue Literature Society.

Valentine's day lovers theme activity planning 5

Activity theme: Hold hands with X for life.

Activity time: February 8-February 14.

Activity content:

Yellow platinum:

Gold and platinum consumption is full 1500 yuan sends diamonds to 77 yuan;

Gold and platinum consumption over 3000 yuan to send 177 yuan diamond;

Gold and platinum cost more than 4500 yuan to send 277 yuan diamonds.

And so on.

Silver ornaments:

X silver jewelry is 10% off the audience.

Diamond jewelry:

Choose a series of products, named "always holding hands", and prepare wedding souvenirs.

1, Meet X-"Lifelong Agreement"

Anyone who buys the "Hand in Hand Forever" series of diamond products can get a wedding gift worth 288 yuan in X Silver House.

2. Meet X-The Seven-Year Itch

Anyone who buys "hand in hand forever" series of diamond products can get a wedding anniversary gift worth 588 yuan from X Silver House.

You buy diamond ornaments, I will give you gold.

Where to buy diamond products:

Actually pay 2000 yuan, and send a red rope bracelet with thousands of gold beads. Weaving fee is calculated separately;

If you really pay 5000 yuan, you can get two bracelets of red rope and thousands of gold transfer beads. Weaving fee is calculated separately;

The actual payment is more than 8000 yuan, and three bracelets with red rope and thousands of gold beads are presented. The knitting fee is extra.

4, X diamond special price

2. 14 Valentine's Day, two kinds of diamond ornaments are selected and sold at a special price of 7.7%.

Activity preparation:

1, store layout, store door with pink heart-shaped arch.

2, gift customization, with the wedding anniversary, eternity as the theme.

3. Activity promotion: you can send text messages in the early stage of the activity. (The number of each store is about 20,000, and two stores in Lixian County are combined. )

4, network publicity: X network and other publicity.

5, DM single publicity.

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