Xiaomi has released two heavy new products in succession, and 49,999 yuan is still "cheap"?

The pace of popularization of 8K TV is getting closer and closer.

After changing the market evaluation with Xiaomi TV master OLED TV and catching a lot of eyeballs with Xiaomi transparent TV, Xiaomi brought two new 82-inch Xiaomi TV master series products. Among them, the 82-inch Supreme Commemorative Edition of Xiaomi TV Master is Xiaomi's first 8K TV.

Master series is the product line of Xiaomi TV, which goes to the high end and constantly breaks through itself. So what new heights do these two "big" TVs represent for Xiaomi TV? Does it mean that 8K will become a new trend in the TV market? Let's get to know each other.

The first appearance is Xiaomi TV Master 82-inch, equipped with 82-inch LCD screen and 240-zone backlight system. This TV has 4K resolution, 120Hz refresh rate and corresponding MEMC, covering 93% 93% DCI-P3 color gamut, δ E ≈ 2, maximum viewing angle 178, maximum brightness 1000 nits, and contrast140000:/kloc.

Xiaomi is also equipped with HDR hardware dimming and software optimization capabilities, with an average brightness uniformity of 90%, realizing the perception of no dark corners around, and passing the mainstream HDR certification including HDR 10. The fuselage is equipped with a 6-unit crossover speaker supporting Dolby panoramic sound, and there is a work indicator light corresponding to Xiao Ai Classmate 3.0 at the bottom of the screen, which supports the ability of continuous TV playback after a play.

Because the motherboard is the same as the previously released 65-inch OLED TV of Xiaomi TV, MediaTek 9650 chip, 4+64GB storage, AI main engine, HDMI 2. 1 interface, dynamic HDR, variable refresh rate (VRR), automatic low delay mode (ALLM) and other features have also come to the 82-inch of Xiaomi TV.

A series of specifications don't seem to have much to choose from, but the price is definitely Xiaomi's: as long as it is 9999 yuan, and the spot is sufficient, it has already started omni-channel sales. After the people-friendly high-end TV that brought price breakthrough, the 82-inch Supreme Commemorative Edition of Xiaomi TV Master, the absolute protagonist of this conference, appeared, and Xiaomi defined it as an ultra-high-end TV that will not be outdated in the next five years.

This is also an 82-inch LCD TV, but the resolution has quadrupled to 8K, and other parameters are absolutely top-notch: the maximum brightness is 2,000 nits, the contrast can reach 400,000:1,covering 98% of DCI-P3 color gamut, supporting 10bit color depth, and it has passed the American Consumer Technology Association (CTA).

The "Supreme" of the 82-inch Supreme Commemorative Edition of Xiaomi TV Master comes from the application of its Mini LED backlight technology. It is made of 15360 lamp beads, 960 partitions and 60 independent light control chips, and its brightness performance is no less than that of OLED TV. With APL light control, which can improve the effective pixel brightness by using the residual power of black field, * * * brings the peak brightness and contrast to a new height.

The fuselage part is as durable as the top LCD screen: there is almost only a screen on the front, and the four sides are wrapped by an integrated curved metal frame, which is brushed to upgrade the grade. It is also rare to mark the integrated base that can rotate around 15, which will be more in line with the house type and usage scene.

In the audio part, two "Soundbar" are directly used: the left and right sides are audio modules that can automatically expand and contract, with anti-collision function. The 8-unit speaker is a single-sided 2*20W bass unit and 2* 10W medium and high-pitched unit, and the overall look and feel is close to that of the traditional high-end LCD TV. While supporting Dolby panoramic sound, it also provides Xiaomi stereo sound effect on TV for the first time, which effectively enhances the sense of audio space.

Regarding where the 8K content comes from, Xiaomi has given two solutions to the unavoidable problem of the popularization of HDTV. On the one hand, it is equipped with 4+256GB storage, HDMI 2. 1 interface, USB 3.0 interface, Gigabit network port and 5G network capability, with a maximum download rate of 2. 1Gbps, which can efficiently access and store 8K content from devices and networks.

On the other hand, after its high-end mobile phone popularized the function of 8K video recording, it cooperated with iQiyi to launch 8K channel on the system interface of TV. At present, there are more than 50 8K TV series to watch, and 1080P/2K/4K video has been upgraded to 8K super-resolution function, which corresponds to the 8K experience guarantee of existing film sources.

Such an 8K TV with unrelenting screen quality, standing in the front line of the industry, is actually not far away from us. The 82-inch speed commemorative edition of Xiaomi TV Master will be on sale at 10 and 2 1, with a price of 49,999 yuan, which is also a new low price among similar products.

As the third batch of products released by Xiaomi Master Series, the purpose of Xiaomi TV Master 82-inch and Xiaomi TV Master 82-inch Extreme Commemorative Edition is more clear, which is to popularize high-end TV products.

Xiaomi thought clearly about a problem. After using the OLED TV products of Xiaomi TV Master Series to respond to the current organic light-emitting diode trend of high-end TVs and winning applause from many parties, how to make consumers feel that the premium of these two LCD TVs is worthwhile? The answer that Xiaomi found is to meet the immediate needs of more consumers.

Compared with the organic light-emitting diode (OLED) screen and its transparency, which are restricted by technical aspects such as productivity and practicability, the 82-inch large size, which has approached the living room limit and the upper loading limit of conventional elevators, and the high brightness and high contrast provided by multi-area backlight are obviously more in line with the pursuit of TV consumers for larger size and higher definition.

Even if you have no concept of specifications and have not seen them with your own eyes, compared with the obviously lower pricing of products with the same price, it is enough to make people care more: the market price of 4K TVs with multi-partition backlight is basically above 10,000 or even 20,000; The large-size Mini LED flagship TV started at 70,000-80,000, and reached the level of100,000. Xiaomi TV with 9999 yuan and 49999 yuan is still a "price butcher".

Also because of the products that can compete for eyeballs in the high-end TV market, the tone of Xiaomi TV product line has become clearer. High-end specifications follow the mainstream specifications of the market, and there are local innovations such as transparent and large-size Mini LED, telescopic speaker group and 5G support. The low-end models that account for the bulk of shipments include intelligent systems, smart homes, and image quality algorithms. Decentralization.

Xiaomi TV used to be a popular low-end product. In the case of cost reduction, it is difficult to show the upper limit of its own strength in terms of screen quality, picture optimization and audio sense, and it is also difficult for the media and consumers to have full trust in it. After speaking with real high-end good products, Xiaomi can now meet the existing needs of more markets and respond to external voices.

There is far more than one problem, and low prices are not everything. Consumers who are willing to spend 10 thousand yuan on TV are actually not so sensitive to price, and the priority of product strength has always been higher than low price. Large size and high quality are enough for people to watch, but the TV market is in a wide range of information asymmetry, and user decisions are more easily affected.

The reason why Redmi 98-inch TV can ignite the market at once is that it has two visible selling points: low price and large screen, which is the killer weapon in the commercial field that this product was originally aimed at. When it comes to home TV that affects the whole family's audio-visual experience, we can only look at it through the internet according to the instructions. Whether we are satisfied or not depends on the actual experience of the store online.

It is precisely because Xiaomi Master TV series is still in the price range where consumers will spend a lot of thoughts before making a purchase decision. Xiaomi needs to use the offline display position, demonstration source and audio-visual environment to present its advantages to the greatest extent. The number and scale of Xiaomi Homes are not what they used to be, and there is still a gap between them and traditional TV channels that go deep into urban capillaries. It's really time to consider entering more offline channels.

You cannot make a silk purse out of a sow's ear. This sentence is also very common on HDTV. Playing HD content at ultra-high resolution will only remind people of the words "weak perception". What's more, the system interface is generally in a 4K TV with 1080P resolution, and there are still many discussions about UI clarity.

Everyone knows that 8K will be popularized sooner or later, but the question is when this vision can be realized. Looking back on the popularization of 1080P and 4K, they all experienced the hardware level such as display devices, and then achieved full popularization through video content, video games and radio and television programs. When will the 8K content arrive is the key to the problem.

Zhang Feng, vice president of Xiaomi, said at the press conference that 8K will be popularized as quickly as 4K, and the 8K content ecology is also being established. When Xiaomi's first 8K TV, the 82-inch Extreme Commemorative Edition of Xiaomi TV Master, was realized, the interface, chip, algorithm and screen were completely ready. The system also provides 8K online film sources, covering works such as Hidden Corner.

Of course, this is enough to enjoy the content with this 8K TV with powerful backlight: it can present 8K images from high-end computers and next-generation game consoles, and it can be expected that 8K content on the Internet will be accessed by more sources. Even if the specifications are not enough, you can add two practical algorithms, super resolution and dynamic compensation, to achieve the highest viewing experience of 8K 120Hz.

Xiaomi has invested a lot in this 8K TV product, but compared with popularizing 8K video recording with his own high-end mobile phone, there is still more work to be done to build an 8K content ecosystem, which is worthy of being completed by an enterprise eager to become an industry leader.

For example, after people watched the renderings for half a year, Skyworth really brought an 8K camera close to professional performance, and was equipped with a video cloud service capability that can process 8K content online and distribute 8K content in many places across the country. Changhong, for example, has reached the price of a smaller 4K TV, which is not fully functional but is willing to be compatible with 8K60Hz screen input and display for the first time.

Xiaomi has a good attitude, but I'm afraid it's not enough to make only one TV. What we hope to see is that after selling high-end TVs with real performance and price, it will once again bring the leading position that this company has created in the field of mobile phones and IoT, from sales leading and technology leading to real overall leading.

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