What do you mean by online to offline?

Online to offline, also known as offline business model, refers to online marketing, online purchase and offline operation and offline consumption. O2o pushes the news of offline stores to Internet users through discounts, information provision, service reservation, etc., thus transforming it into its own offline customers, especially suitable for goods and services that must be consumed in stores such as catering, fitness, watching movies and performances, beauty salons, photography, etc. For users, o2o can obtain richer and more comprehensive content information of merchants and their services, and it is more convenient to consult and book with merchants online.

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